The Winners: Olympus E-PL8 & Elf on the Shelf 2016 Photo Competition

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If you've followed our Elf on the Shelf competition sponsored by the Olympus E-PL8 you'll no doubt by now be desperate to know who the lucky winners are!  Well wonder no more, we're delighted to reveal to you our favourite - and winning - top three entries! If you haven't seen the twenty shortlisted finalists you can check them all out...

Our Top 20 Clever Elf on the Shelf Photos – Did You Make the List?

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Homes across Australia came to life when cheeky and magical Elves on the Shelves got stuck into some of the cheekiest and craziest antics when the kids were asleep. In most cases too, we're still not sure who enjoyed it more ... the parents or the kids! With over 2,000 photos submitted for our Olympus Elf on the Shelf competition, the...

Meet Lynn: The Real Life Elf (Still) on the Shelf. Can We Find Her a Man?

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Poking fun at her single self and embracing the popular e Elf on the Shelf phenomena, this ultra cool girl bought an Elf costume and dubbed herself 'Lynn the Elf Still on the Shelf'. Sydney's Lynn Heywood had a big idea in 2015 when her social media feed flooded with friends and family's photos of their Elf on the Shelf....

Single Mum Helps Her Own Kids Bring Christmas Joy via The Present Fairy!

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This amazing single mum is a beautiful example of a woman who understands her kids and what they need to ensure the best and happiest Christmas for the whole family... the Present Fairy! When Mum Central stumbled across this Facebook post from a Sydney single mum they immediately knew it was an idea worth sharing. This gorgeous mum is bringing a...

Kmart Voucher Giveaway: Even More Reasons to Love Kmart This Christmas!

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Want to win a $100 shopping voucher on us? Or how does a $1,000 Kmart Toy Dash sound? We thought so! Read on to find out how…because we know you all love Kmart this Christmas! It’s no secret at Mum Central that we are mega Kmart fans. Their gorgeous celebration and seasonal items are so on-trend right now and we never tire...

‘I Cried All the Way Home’. Santa Grants Dying Wish to terminally ill Child

When a terminally ill 5-year-old boy asked to see Santa, Eric Schmitt-Matzen raced to the child’s side – just in time. Schmitt-Matzen doesn’t just play Santa Claus a few days out of the year. The 60-year-old pretty much looks like the real deal year-round. With a real frosty white beard and the St. Nick belly to go with it too,...

Sod Off Santa: Why I’m Taking the Credit This Christmas

I’m so freaking over Santa. There I’ve said it. Did you gasp? Cover your mouth? Cower in shock? Let me tell you why I’ve realised that Santa needs to piss off. Because let’s be frank there’s no magic elves doing all that planning, spending and shopping and wrapping. It’s me. So why should some imaginary overweight unshaved old guy in...

All I Want For Christmas Is 5 F*cking Seconds To Myself!

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Shove your slippers. Screw your jewellery. This mumma wants 5 seconds where nobody fights, asks for food or needs anything… Ah school holidays… insert collective groan from every mum I know. You crept up on us again you sneaky buggers. There I was, merrily chugging along. Week 2, week 6. I thought I had plenty of time. And suddenly it...

Skylander Fans Rejoice, the New Imaginators are here and They’re Awesome!

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Is your child the biggest Skylanders fan out there? Well, if your video game-lover is totally into the super-cool and creative world of Skylanders, we’ve got the goods for you this Christmas! Skylanders Imaginators take your child’s favourite franchise up a notch (or rather, a few). Activision Publishing, Inc. has released their newest creation. And, it’s just in time for the...

Charity Begins at Home … The Best Charitable Christmas Gifts Roundup

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Christmas is the season for giving, and as busy mums we can often get wrapped up in what to buy for the family, the school teachers, the office Secret Santa and even the family pet! But stop and spare a thought for those who are less fortunate than us this Christmas. There are plenty of worthy charities who need our...

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