Mattel Hits Stereotypical Nail on the Head with Dads Who Play Barbie
Gone are the days when dads threw a ball to their sons and mums played dolls with their daughters. Mattel’s new “Dads Who Play Barbie” campaign is opening doors and changing stereotypes. Americans love their football and, during the AFC Championship Game (the game that decides which team would move on to the Super Bowl) Mattel first aired its very special...
Your Sneak Peek at the Cheeky New Australia Day Lamb Ad
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Every year without fail, there's a new and sometimes controversial Australia Day Lamb Ad released by the folk at Lamb Australia. Some love them, some hate them and well, they get you talking about one of our most iconic Australia Day meats, LAMB. This year is no different, with a completely cheeky twist on the multiculturalism that is Australia. Featuring Adelaide's...
This Baby Store is Exclusively for Dads and the Clientele Couldn’t be Happier!
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Dads don't babysit, they parent, and that’s exactly what drove this clever father to create a dad-friendly baby boutique, Seahorses PDX. “Dads don’t babysit. It’s called parenting.” That’s what dad and owner of Seahorses PDX, Don Hudson, had to say. Why Seahorse? Well, it’s not just because those little marine creatures are so amazingly adorable (seriously, they’re crazy cute in the...
HOT NEWS: This New Mitsubishi Ground Tourer Could Change the Game in Family Motoring
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If you’re planning a new car in the next few years Mum Central has the inside scoop. There’s a new plug-in hybrid in development that could change everything when it comes to defining your ideal family car. Introducing the Mitsubishi Ground Tourer. Last month Japanese car manufacturer Mitsubishi showcased it’s latest concept car, the Mitsubishi Ground Tourer plug-in hybrid, describing the vehicle as...
F*ck Me. Chia Pudding Has Never Looked So Good
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I don’t know what this guy is saying but let me tell you, I definitely want some. Truth be told I don’t even like chia that much but today I just don’t care. What can I say? Dessert has never looked so mouth-wateringly good. I just don’t know if its the food or the abs that have me drooling... Okay...
Couple Takes to the Air in An Amazing First Dance Video
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Did you take dance lessons in preparation for your wedding day? We know many of you did. After all, that magical first dance requires some serious stepping. So, maybe you took a few ballroom lessons. Your teacher taught you how to waltz, do the foxtrot or possibly even salsa. When you hit the dance floor your friends were awed by your...
If Life Gave You a Performance Review, How Would You Do?
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Working and being a mum isn’t easy. Not at all. We get it. You take your maternity leave, then go back to work—only to feel like there’s absolutely, positively no way you can do it all. You’re not alone. Almost every new mum (and plenty of the not-so-new ones) feel this way. Whether you feel like you’re not exactly making...
Tennis Great Rafael Nadal Stops Match to Search for Missing Child
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Spanish tennis star Rafael Nadal isn’t just good at the game. He’s a good person too! During an exhibition doubles match (with Simon Solbas) against Carlos Moya and John McEnroe, Nadal stopped the game mid-serve. Why? A mum in the stands had lost sight of her toddler daughter. Hearing the commotion (and the clear distress in the mum’s voice), Nadal put...
Meet the Toy Smuggler of Aleppo. He Risks His Life to Bring Joy to the Faces of Syrian Kids
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Meet Rami Adham, often referred to as the Toy Smuggler of Aleppo. Seems like a reverse Santa, right? Wrong. So, so, so very wrong. This Syrian-Finnish father of six risks his life to bring toys to little boys and girls in Syria. In the past five years he’s gone back and forth between Finland and Syria 28 times. And, it’s...
These WA Women Stripped Down to Underwear to Make a Very Bold Body Image Statement
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Body image issues are far from a new thing. Back in the days of Botticelli (and the Early Renaissance period), women with curves were more than tolerated. They were appreciated, worshipped and sought after. Fast forward to centuries later  and these same sultry women are seen as chubby, fat or unattractive. What happened in the span of 500 or so...