Influencer Trial and Sampling Campaign

Thank you for partnering with the Mum Central Network.

Please be aware of the following terms and conditions which apply to an Influencer Sampling Campaign.

Influencer Sampling is a great way to have your product authentically endorsed by our influencer network, who are are always keen to offer a genuine and unbiased opinion on a product or service,  and ‘word of mouth’ remains a truly credible and influential tool in the purchasing and decision-making habits of female purchasers.

An Influencer Sampling Campaign with Mum Central includes:

      • A custom Solus EDM sent to our Influencer panel,  including an overview of the company and or product on offer, inviting them to apply to review the product or service.
      • A comprehensive survey upon completion of the campaign to seek influencer feedback, opinion and recommendation
      • An editorial round-up of the results generated by the campaign. These results will be published online and promoted across Facebook and our bi-weekly newsletter.
      • For campaigns including video, Influencers will compile a custom video review of your product. These can independently be published across their social channels or shared with us for a compilation video (or both). This will be negotiated with you as part of the campaign process.
      • Client brief and supporting assets are due four weeks before the live date. Penalties apply for late delivery and may result in a change of date or additional fees. Please refer to the Terms & Conditions for further information.
      • It’s imperative that ALL required information is provided upfront for video briefing as we are not always able to make changes once filming has commenced.
      • Images should be of high quality and as professional as possible. All images must be 1000 pixels wide. Images are a crucial part of campaigns achieving their best possible results.

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