Welcome to Your Mum Central Video Sampling Campaign Submission

Thanks for partnering with the Mum Central Network — we’re thrilled to have you on board.

Video Sampling is one of the most powerful ways to bring your product to life. With authentic reviews from real mums in our community, your brand gets trusted exposure that cuts through the noise and helps influence purchasing decisions where it matters most — in the home.

What’s Included in Your Video Sampling Campaign:

✔ Launch Editorial – A custom-written article introducing your brand and product to our audience, with a clear call to action for readers to apply and participate.

✔ Social Media Promotion – We’ll amplify your campaign with targeted social posts to drive interest and extend your reach.

✔ Participant Questionnaire – After trialling your product, participants will complete a survey designed to capture valuable feedback and insights.

✔ Results Wrap-Up – An editorial summary highlighting the campaign results, mum feedback and key takeaways — published on Mum Central and promoted via Facebook and our Weekly Newsletter.

✔ Video Reviews

Mums will record and submit video reviews of your product. Final format will be agreed with you during the planning process. These can be:

Published independently on their own social channels
Shared with Mum Central for compilation into a campaign wrap video
Or both!

Important Timelines & Requirements

Client Brief & Assets Due: 4 weeks before the campaign live date.
Late Submissions: May result in rescheduling or incur additional fees. Please refer to our Terms & Conditions.
Video Briefing Info: All required details must be provided upfront — once filming begins, we may not be able to accommodate changes.
Editorial Timing: While we recommend going live Monday–Friday, specific preferences can be discussed with our editorial team.

Creative Guidelines

Images: High-quality, professionally styled where possible. These are important for the callout to draw attention to your project.
Please supply landscape images at 1000px wide. Visuals play a big role in campaign success, so the better the image, the better the result.

If you have any questions along the way, your Mum Central campaign manager is here to help. We can’t wait to see your product come to life through the voices of Aussie mums!