Cast Your Vote in the 2025 Mum Central Awards and You Could WIN!

Hundreds of amazing products and services have been nominated in our 2025 Mum Central Awards, and we are beyond excited to announce the nominees across all 40+ categories!

The Mum Central Awards are all about showcasing incredible businesses, big and small, and shining a spotlight on their fantastic products for our awesome community. Nominations may be wrapped up, but now it’s over to YOU to pick the winners!

Vote in the Mum Central Awards, and you could WIN!

Your vote really counts – and you can vote in as many categories as you like (one vote per category). PLUS, just for voting, you’ll be in the draw to win a $300 JB Hi-Fi Gift Card. How cool is that?

Who will take home GOLD, SILVER, and BRONZE? That’s up to YOU!

Voting closes at 11.59pm AEST on Tuesday, 30 April 2025, so don’t miss out! Get clicking, get voting, and let’s crown the best of the best!

Meet our Finalists in the Mum Central Awards

If you know who you want to vote for, you can jump directly to the VOTING FORM HERE Otherwise, sit back and learn more about the amazing brands who have been nominated, and perhaps find some new favourites in the process!

Please note, all nominees are listed in alphabetic order to make them easy to find.

Best Travel Pram

1. BABYBEE MILES TRAVEL STROLLER $479.99: The Miles Travel Stroller from Babybee is designed to make travelling with your little one effortless, no matter where life takes you.
2. BABY’S LUXURY LANE COMPACT TRAVEL STROLLER $299: Ultra lightweight, this travel stroller folds up in 1 second. Perfect for plane overhead lockers, it can also be carried in a backpack for easy travel.
3. JOIE pact™ PRO $399.99: Lightweight at 6.3kg, Pact Pro features an easy & compact fold. Catering from birth to 22kg, this lightweight stroller works for you as your family grows.
4. KARION KIDS THE ORIGINAL KARION TRAVEL STROLLER $280.50: Ultra Compact, lightweight all-terrain stroller, which weighs just 5.5Kg’s and so small, it easily fits in airlines overhead lockers!
5. MILLY + COUP PIXI TRAVEL STROLLER $449.99: For those who want bub to see the world, jet-setting is easy with Pixi. Ultra-lightweight (6.9kg) and compact, Pixi does it all! It even has an optional parent-facing newborn pack.

Best Single Pram

1. BABYBEE ROVER3 $1,049.99: Rover3 is the ultimate pram for Australian families, from 0-4 years. Lightweight (10.9kg) with all-terrain suspension, a reversible seat, and easy fold—backed by a lifetime warranty.
2. BUMBLERIDE ERA STROLLER $1,399.95: The perfect blend of adventure-ready performance & eco-conscious design. All-terrain wheels & smooth suspension handle city streets & rugged paths with ease.
3. EDWARDS & CO OSCAR M2 $999: A lightweight (10.9kg), 3-wheel pram with a reversible seat, 22kg capacity, UPF50+ canopy & puncture-proof tyres—built for adventure & smooth rides!
4. MILLY + COUP MILO2 PRAM $949.99: Milo2 is packed with features from its super compact fold to its lightweight yet sturdy frame. With a flat lay seat, Milo2 is suitable for newborns with or without a bassinet.
5. NUNA BABY TRIV™ nex next $999: Perfect for everyday use with easy maneuverability, all-wheel suspension, & a compact fold. It converts to a travel system and offers all-season comfort
6. REDSBABY ONIX PRAM $999: Suitable for newborns to 4 years. It includes a one-second, one-hand fold, all-terrain wheels, mesh panels, UPF50+ canopy, large basket, reversible seat, and capsule compatibility.

Best Double Pram

1. BABYBEE JUNO SINGLE TO DOUBLE PRAM $1,499.99: Juno single to double pram features 48+ configurations, a lightweight (9.3kg) frame, one-hand fold, 15kg basket, & two full-size seats (22kg), all backed by a lifetime warranty.
2. EDWARDS & CO OLIVE $1,199:  A versatile option for 1 or 2 children, with seat capacity of 22kgs, 10kgs basket space, easy one-handed steering, a compact fold, and same footprint (single/double).
3. MILLY + COUP LEO SINGLE TO DOUBLE PRAM $1,149.99: Leo is the ultimate pram for forward-thinking parents. It quickly converts from a single to double pram in seconds, offering over 30 configurations and two full-sized seats.
4. NUNA DEMI™  next + RIDER BOARD $1,499: Designed for modern families, offering style, comfort & convenience, it grows with your baby, providing everything you need for everyday adventures
5. REDSBABY NUVO $1,249: Offering 18 configurations and fitting up to three children, it folds with both seats attached, has an 8.2kg chassis, and features one-handed adjustments, a 12kg basket, and a bassinet.

Best Pram Under $1,000

1. • 1. 1. JOIE CHROME™ DLX STROLLER & CARRY COT $799.99: Featuring 4 travel modes from birth to 22 kg, the Ultra compact Chrome DLX features gravity fold, brilliant suspension compatible with the included chrome™ carry cot.
        2. MAXI-COSI OXFORD STROLLER $999: Maxi-Cosi Oxford stroller is designed to meet your families ever-changing needs from birth to 4 years old. You’ll love the European styling, compact fold and puncture proof wheels.
        3. MILLY + COUP MILO2 PRAM $949.99: Milo2 is packed with features from its super compact fold to its lightweight yet sturdy frame. With a flat lay seat, Milo2 is suitable for newborns with or without a bassinet.
        4. REDSBABY AERON PRAM $799: Featuring a compact one-handed, one-second standing fold, and weighing only 9.2kg. It manoeuvres easily, has a mesh seat, adjustable canopy, 8kg basket, and capsule compatibility.

         

        

        Best Cot & Co-Sleeper

        1. 1. BABYBEE POD BASSINET & BEDSIDE SLEEPER $399.99: Pod seamlessly converts from bedside sleeper to stand-alone bassinet allowing you to keep your little one safe, close and comfortable. With 7 height positions, it adapts to any space.
           2. GROTIME LINCOLN COT $769.99: The Lincoln Cot is Simple yet Stylish and fits into any nursery styling. The Lincoln is available to purchase in White and comes with 3 trendy feet, colours that are interchangeable.
           3. IL TUTTO COZEE BREEZE PLUS CO SLEEPING BASSINET $479: The CoZee Breeze PLUS in Scandi Walnut & Ecru is the ultimate newborn co-sleeper! Stylish & practical, it features a larger sleep space, 30-sec fold, 6 height positions & secure bedside attachment.
           4. JOIE ROOMIE™ GO $389: Meet the travel bedside crib that sleeps baby close whether you’re at home or away. Compact, lightweight with adjustable side panels to keep baby safe and close at hand.
           5. LEANDER CLASSIC™ COT $1,799.95: Safe, stylish and practical, its iconic oval design creates a secure and safe sleeping place. Adjustable base, transforms to junior bed and made to last.
              
           6. LOVE N CARE GLIDE SLEEPER $549.95: The Love N Care Glide Sleeper is our most innovative crib to date. It is primarily intended as a pleasant place for your baby to sleep for the first 6 months, but it has a plethora of features.

        Best Play Mat

        1. BABYBEE OLLIE PLAYMAT $229.99: Ollie is the perfect play solution for your little one. With a spacious 116cm diameter and 5 included sensory toys, it provides ample room for your baby to play, move and explore.
        2. HARLOW & CO (KIDS) TPU PREMIUM PADDED PLAYMAT $129-$199: Non-toxic, shock-absorbent & cushioned, our TPU Premium padded playmats are perfect for playtime, tummy time & crawling. Waterproof, easy to clean & stylishly designed!
        3. MUNCHKIN & BEAR LUXE PADDED PLAYMAT $109.95 – $189.95: Their ultra-thick, soft, and waterproof play mats protect babies from birth. As Australia’s original Luxe Padded Play Mat, we offer the widest range, loved by 100,000+ parents worldwide!
        4. MUSCLE MAT THE RELAX MAT $169 – $299: The Relax Mat is a 35mm thick, ultra soft memory foam mat that’s perfect for kids and babies! Safe, spill-resistant and non-toxic for play, tummy time, and crawling!
        5. STINA’S STYLE ACTIVITY PLAYMAT $329: A stylish and cushioned activity play mat designed for comfort and development. With detachable arches, sensory toys, and add-on options, it’s perfect for modern homes! All our play mats are made in Melbourne.

        Best Nursery Product

        1. 1. 1. BABYBEE LOLA ROCKER $199.99: Lola is a versatile and safe rocker designed for your little one’s comfort. Suitable from birth to 9kg, it features three adjustable height positions to grow with your baby.
              2. HARLOW & CO (KIDS) FRENCH LINEN BABY LOUNGER $249: The parent-approved, portable French Linen baby lounger, designed with an inner soft Tencel mesh GOTS fabric to ensure maximum airflow – the perfect space for your little one to relax.
              3. IL TUTTO MISHA COT $599: The Misha Cot grows with your little one, transitioning from cot to toddler bed to sofa. With durable finishes, teething rails & 2 mattress heights, it’s stylish, safe & built to last!
              4. LOVE N CARE MOVE N SWING $549.99: The Move N Swing sways back and forth and side to side. It has 5 swing speeds to accommodate baby’s demands. Soothe your baby with one of the built-in sounds; or simply connect to your smartphone via Bluetooth.
              5. MedeScan RAINBOW MIST ULTRASONIC COOL MIST HUMIDIFIER $59.99: Create the perfect nursery with the Rainbow Mist Humidifier! Hydrates air, relieves congestion & features aromatherapy, a soft nightlight & whisper-quiet operation for better sleep.
              6. SNOTTY NOSES AUSTRALIA CO HUSH 8-IN-1 VAPORISER $139: Stylish cool mist vaporiser/humidifier with light, sound therapy and designer covers.

      

     Best Baby Monitor

     1. 1. CUBOAI SMART BABY MONITOR 3 $569: Meet the CuboAi Smart Baby Monitor 3—their most advanced yet! Designed by parents & experts, it ensures baby’s safety, sleep & health with AI-powered innovation, giving you peace of mind from 0-5 years.
        2. ORICOM® OBH650P BABY MONITOR $399: The Oricom OBH650P 5” Smart HD Baby Monitor offers a clear overhead view, Wi-Fi streaming, temp sensor, two-way talk & soothing lullabies. Smart, secure & built for peaceful sleep!
        3. ORICOM® GUARDIAN PRO WEARABLE SLEEP TRACKER + VIDEO BABY MONITOR $699: The Oricom Guardian wearable tracks your baby’s sleep with real-time data & reports via the HubbleClub App. Includes a 5” touchscreen, HD camera, lullabies & two-way talk for total peace of mind.
        4. TWEETYCAM BABY MONITOR WITH CAMERA $249:  Tweetycam delivers sharp video & audio with no Wi-Fi for privacy. Enjoy 12-hour battery life, split-screen viewing & extra cameras. Trusted by 10,000+ Aussie families for secure monitoring!
        5. UNIDEN® BW2511 2.8” COMPACT BABY VIDEO MONITOR WITH CAMERA $99.95: Monitor your sleeping baby or kids playing with an exceptionally affordable, user-friendly, high quality monitoring system featuring a colour screen, 2-Way Talk and rotating monitor.
        6. UNIDEN® BW6101R SUPER HD 5” SMART BABY CAMERA WITH CLAMP $399.95: This smart baby monitor has industry-leading 2K (3MP) Super HD resolution, delivering exceptional live streaming clarity with increased detail, via the monitor or your smart device.

     Best Sleep Product

     1. 1. BABY LOVES SLEEP COZY TODDLER SUIT $72.95: The ultimate toddler onesie sleepsuit, designed for toddlers that have outgrown a baby sleeping bag but not yet ready for blankets.
           
        2. BABY SHUSHER $79.95: Soothe your fussy baby with Baby Shusher, the sound machine that lulls babies to sleep with a real human voice. Baby Shusher uses a rhythmic “Shhh” sound to break a baby’s crying spell.
        3. b.box® FOR KIDS PACIFIER $13.95: Multiple teat materials & shapes available, with airflow vents & antimicrobial silver technology. Available in stylish colours & a glow-in-the-dark handle option for easy night use.
        4. ergoPouch 2.5 TOG COCOON SWADDLE BAG $64.95: The 2.5 TOG Cocoon Swaddle Bag makes safe sleep easy! Zip-up & TOG-rated, it suits arms-in, arms-out & hands-up* sleep styles. (*Hands-up mode with Butterfly Cardi, sold separately.)®
        5. LIVELY LIVING AROMA-SNOOZE PLUS $135: Aroma-Snooze Plus 8-in-1 Humidifier & Sleep Aid – A multi-functional nursery essential with Red light therapy, Sound Therapy, Bluetooth, Voice Recording, 3x Covers & Organic Oil.
        6. MedeScan WARM STEAM VAPORISER $69.99: Experience better sleep with Medescan’s Warm Steam Vaporiser. Soothing warm steam relieves congestion and dryness, while Red Light Sleep Therapy promotes deep, restful sleep.
        7. NODIEE SLEEP ASSIST SMART PRO $119.95: This 5-in-1 sleep aid offers 34 soothing sounds, dimmable nightlights & app controls for a perfect sleep setup. Portable & rechargeable, it’s ideal for newborns, toddlers & parents on the go!
        8. ORICOM® OLS150 SOUND SOOTHER WITH HEARTBEAT RECORDING $99.95: This 5-in-1 sleep aid features 34 sounds, dimmable nightlights & app controls. Portable & rechargeable, it supports newborns, toddlers & parents with custom sleep settings for home or travel.
        9. SANTI THE SLOTH $169: Santi the Sloth is a smart sleep aid designed to soothe babies with customisable sounds, a gentle nightlight, and smart sensors—helping little ones sleep better, longer, and easier.
        10. SLEEPYBELLY PREGNANCY PILLOW $139.95: Sleepybelly, the original 3-piece adjustable pregnancy pillow, supports your bump, promotes side-sleeping & aligns hips for better rest. Doubles as a breastfeeding pillow & tummy time support!

     

     Best Breast Pump

     1. BABY’S LUXURY LANE BREAST PUMP PRO $109: Breast Pump PRO is a more hidden and discreet design, which allows mums to express with the ultimate convenience. It is ultra lightweight with a powerful and more comfortable suction.
     2. LACEVO S70 IN BRA BREAST PUMP SET $499: An innovative, hands-free, wearable breast pump that blends hospital grade suction, cutting-edge technology with unmatched comfort, empowering mothers to nurture with freedom and ease.
        
     3. MUMILK THE ELLA PORTABLE BREAST PUMP $189: Portable. Wearable. Your breastfriend. Mumilk the Ella Breast Pump allows mums to have complete freedom to express anywhere, anytime comfortably.
        
     4. WELCARE ELECTRIC BREAST PUMP $99.95: A lightweight, hands-free, and portable breast pump for breastfeeding mums who need to express milk on the go or while travelling.

     Best Steriliser & Sterilising Product

     1. MILTON ANTIBACTERIAL SOLUTION $10.99:  Milton Formula Concentrated Anti-bacterial Solution available in 500mL which is an all New Double Concentration. Milton Solution kills 99.9% of germs and sterilises in just 15 minutes. No rinsing required.
     2. MILTON ANTIBACTERIAL TABLETS 30 PACK $10.49: Milton, the expert in cold water sterilisation of baby feeding equipment for over 75 years. Cold Water Sterilisation Method which sterilises in just 15 minutes and kills 99.9% of germs.
     3. TOMMEE TIPPEE ULTRA UV STERILISER, DRYER & STORAGE $319.95: Expertly engineered, this UV steriliser kills 99.9% of bacteria and viruses^ in 35 minutes*, sterilising and drying six bottles—no water, steam, heat, or chemicals.

     Best High Chair

     1. babyhood® AUSTRALIA KAYLULA AVA HIGH CHAIR $249: A stylish modern scandi inspired chair that is strong and made from European beechwood, so it grows and grows – up to 45kgs.
     2. LEANDER CLASSIC™ HIGH CHAIR $429.95: The Leander Classic™ Highchair blends comfort, safety & style. With adjustable seating, a stable yet springy design & ergonomic support, it grows with your child from baby to adulthood!
     3. REDSBABY HILO² HIGH CHAIR $249: With easy-to-clean surfaces, a removable tray, and machine-washable accessories, the HILO² seamlessly converts from a high chair to a junior and play chair, growing with your child.

     Best Product for Bottle Feeding

     1. LACEVO N6 BOTTLE WARMER $145: The LACEVO N6 warmer is the smallest warmer on the market, making it perfect for busy parents on the go.
     2. MININOR BABY BOTTLE – GLASS 160ML 0MTH+  $26.95: Mininor glass feeding bottles are ergonomically designed for comfort. Made from tough borosilicate glass, with an easy-grip lid, anti-colic silicone teat and microwave, dishwasher safe.
     3. SUAVINEX ZERO ZERO ANTI-COLIC BOTTLE $34.95:  Suavinex Zero Zero Anti-Colic Bottle 180ml with Slow Flow silicone teat (0m+) mimics natural breastfeeding, preventing colic and reflux. BPA-free, easy to clean, and ideal for newborns.
     4. TOMMEE TIPPEE MULTIWARM™ BOTTLE & POUCH WARMER $99.95: Gently warms from frozen, fridge, or room temperature to preserve vital nutrients and prevent hot spots.
     5. TOMMEE TIPPEE NATURAL START BABY BOTTLES $12.95: Our most breast-like bottle, ever. Makes switching from breast to bottle and back again, easy.

     Best Feeding Accessories – Plates, Bibs etc.

     1. b.box® FOR KIDS SILICONE BIB $12.95: This on-the-go bib has a wide, stay open pocket to catch messes, rolls up for easy storage, and fits growing kids! Made from non-toxic silicone, it’s waterproof, wipeable, and keeps clothes clean!
        
     2. DONE BY DEER FOODIE FIRST MEAL SET $44.95: The Done by Deer Foodie First Meal Set includes a bowl, spoon, and spout cup with a suction base. The easy-grip spoon and playful print make mealtime fun. Dishwasher and microwave safe.
     3. MUM MADE YUM BENTO LUNCHBOXES $40 – $50: Mum Made Yum offer sparkly, fun & practical personalised kids bento lunchboxes, in various sizes.
     4. OXO TOT STICK & STAY SUCTION DIVIDED PLATE $29.95: The OXO Tot Stick & Stay Suction Divided Plate has a silicone base to prevent slipping and tipping. Curved walls, separate sections, and a dip spot make self-feeding easier.

     

   • Best Car Seats & Capsules

     1. INFASECURE® ACHIEVE MORE CONVERTIBLE CAR SEAT $839.99: Achieve More allows for Extended Rearward Facing up to a large 30-month-old, and Forward Facing with an internal harness to a large 8-year-old. The only restraint you will ever need.
     2. JOIE armour™ FX CAR SEAT $449.99: The armour™ FX car seat keeps your little one safe from newborn to 4 years! With a steel-reinforced shell, AutoAdjust™ side wings & effortless ISOFIX installation, it grows with every adventure.
     3. MAXI-COSI HALO 360 ROTATING CONVERTIBLE CAR SEAT $999: The Maxi-Cosi Halo 360 rotating car seat offers ultimate convenience, safety & comfort for newborns to 4-year-olds with its 360° rotation, ensuring easy access for busy parents.
     4. MAXI-COSI PRIA LX GCELL CAR SEAT $679: The Pria LX GCELL offers safety & convenience with the SMART Guide top tether routing system, GCELL technology, and SMART Lock install, ensuring a secure, easy-to-use &comfortable ride.

     Best Baby Carrier

     1. 1. BABYBEE JOEY BABY CARRIER $249.99: Joey redefines comfort & safety for you and your little one. Endorsed by the Australian Babywearing Association, it features a hip-healthy design and is suitable from 3.2kg – 3years.
        2. ERGOBABY OMNI DELUXE™ ALL-IN-ONE BABY CARRIER $449: Omni Deluxe™ All-in-One Baby CarrierThe anytime, anywhere, ready-for-anything carrier.
        3. NUNA CUDL™ clik $289: The Nuna CUDL™ clik 4-in-1 carrier offers cuddly closeness, hands-free freedom, and comfort. With breathable mesh, magnetic buckles, and an adjustable fit, it’s perfect for every stage.
        4. REDSBABY CONNECT PLUS CARRIER $249: Hip-healthy carrier with 4 front & back positions, for newborns 3.2kg to toddlers 20kg. Flexible adjustment, comfy all-day wear, 3-layer design, adjustable legs, privacy & protection.

      

     Best Nappy (NEW)
     

     1. MARQUISE BABY  HYPOALLERGENIC ECO NAPPIES $17: Marquise Hypoallergenic Nappies: Gentle on baby’s skin, 73% plant-based & chemical free. Unique fit for less sleepless nights. Dermatologically tested & trusted by Australian hospitals.
     2. PANDA BABY SUPPLIES ECOBOOM BAMBOO NAPPIES $35:  Ecoboom Bamboo Nappies are soft, breathable & hypoallergenic with 12-hour leak protection. Vegan, toxic-free & biodegradable in 147 days—better for bubs & the planet!
     3. SPLASH ABOUT HAPPY NAPPY DUO $29.95: Splash About Australia offers award-winning swim nappies, UV swimwear & buoyancy aids for little swimmers. Eco-friendly & trusted by parents & swim schools for safety, comfort & water confidence!
     4. tooshies NAPPIES $26: Our nappies, with a core made from 74% organic bamboo are the most sustainable choice when performance, comfort and caring for your baby are non-negotiables.

     Best Nappy Bag

     1. BABYMEL LENNOX NAPPY BAG $179.99: The ultimate parenting sidekick, this versatile bag is a baby nappy bag and stylish backpack. Made from premium vegan leather, its contemporary design boasts a spacious interior & wide opening to hold baby’s essentials.
     2. OiOi SIGNATURE NAPPY BACKPACK $219.95: A stylish and comfortable way to carry all your baby’s needs. Sling this nappy backpack over your shoulder and sling it on your back with the adjustable padded shoulder straps, or attach it to the pram using the complimentary stroller clips when heading out & about.
     3. STORKSAK THEA TOTE $289.99: The Thea Tote is a stylish, ultra-durable nappy bag with a 2-in-1 design. Use the compact nappy bag inside or separately for versatility. Chic, strong & practical for modern parents!

     Best Baby Wipes
     

     1. 1. • 1. 1. CUDDLIES BAMBOO ECO WATER WIPES $7.50: Keep your baby’s skin clean, soft, and protected with Cuddlies Bamboo Eco Water Wipes. Gentle and eco-friendly, they’re designed for sensitive skin.
                2. GAIA NATURAL BABY WATER + CERAMIDES BIODEGRADABLE WIPES $5.49: These Extra soft & thick fragrance-free biodegradable baby wipes are formulated with pure Australian water and skin loving Ceramides for the mild and gentle cleansing of delicate skin.
                3. MARQUISE BABY ECO WATER WIPES $6.50: Marquise Eco Water Wipes: Gentle on baby’s skin made with 99.7% pure water to care for sensitive and newborn skin. Eco-friendly & compostable. Making parenting a little easier.
                4. tooshies PURE WATER WIPES $5.50: Infused with 99.4% water, tooshies Pure Water wipes are perfect for the most sensitive and newborn skin and ensure a gentle clean from head to toe. Infused with 99.4% water, tooshies Pure Water wipes are perfect for the most sensitive and newborn skin and ensure a gentle clean from head to to

              

             Best Teething Product (NEW)
             

             1. DONE BY DEER SENSORY RATTLE WITH TEETHER $24.95: The Done by Deer Sensory Rattle with Teether soothes gums with a sweet rattle sound, crinkly wings, and different textures, offering sensory play and relief for little ones.
             2. NUBY TEETHE-EEZ TEETHER $7: The Nûby Teethe-Eez design provides comfort to baby’s delicate gums. It provides stimulus to the lips and tongue and assists in the eruption of teeth by gently massaging infant’s gums.
             3. WELEDA BABY TEETHING POWDER $25.95: Weleda Baby Teething Powder soothes teething discomfort & restlessness in babies & children. Traditionally used in anthroposophic & homeopathic medicine, it helps ease swelling, redness & irritability.

              

             Best Baby Toy

             1. DONE BY DEER TUMMY TIME ACTIVITY TOY $79.95: The Done by Deer Croco Tummy Time Activity Toy is essential for babies, helping strengthen neck and back muscles while providing multiple sensory features to support development.
             2. EARLY LEARNING CENTRE BLACK & WHITE BABY WIND CHIMES $40.50: The NEW Black & White Baby Wind Chimes feature bold graphics to support visual development. Soothing sounds enhance auditory awareness and promote fine motor skills.
             3. EARLY LEARNING CENTRE BLACK & WHITE LOOK AT ME MIRROR $49.95: Explore the NEW Black & White Toys from Early Learning Centre, designed to support babies’ visual development with bold graphics.
             4. SKIP HOP MONTESSORI DISCOVEROSITY DELUXE ACTIVITY GYM $269: The Discoverosity Play Gym, designed with Montessori experts, fosters baby’s curiosity and development with sensory toys, wooden arches, a plush mat, and milestone-guided parent cards.

             Best Toddler Toy

             1. CONNETIX 50 PIECE PASTEL TRANSPORT PACK $119: Featuring a reversible transport base and two motion bases with REAL rubber wheels, plus a range of pastel shapes, this pack takes magnetic tile play up a gear as you imagine and create endless vehicle designs.
             2. KITTY & RAFFY COMFORT ME RAFFY $69.95: Comfort Me Raffy is more than just a cuddly toy; he’s a trusted companion designed to bring comfort to toddlers navigating the challenges of anxiety, stress, or emotional discomfort.
             3. MOOVER TOYS ESSENTIAL DOLLS PRAM $99.95: The Moover Toys Essentials Wooden Dolls Pram sparks endless imaginative play. Lightweight, easy to maneuver, and designed for creative role-playing fun!
             4. NIMBLE KIDS SMALL RAINBOW PIKLER & SHAPESORTER $285: This Montessori-inspired Small Pikler & Shapesorter transforms from a climbing triangle to shape-sorter, giving little ones endless play and learning opportunities.
             5. PLAN TOYS ASSORTED FRUIT SET $50.99: This Assorted Fruit Set includes a cutting board, knife and 5 sliceable fruits – orange, lemon, kiwi, strawberry and apple. Tactile details offer realistic play. Suitable from 18 months.
             6. SKIP HOP MONTESSORI DISCOVEROSITY 3-IN-1 SENSORY TABLE $229: Skip Hop’s 24-piece sensory table grows with your child! Start with floor play, then add legs for table play. Includes tools, bins, lids, and activity guide for endless sensory fun.

             Best Outdoor Play Product
             

             1. GREEN TOYS SAND PLAY SET $38.95: Build castles and dig for treasure with the eco-friendly Green Toys Sand Play Set. Made from sustainable materials, and suitable for 18+ months.
             2. MOOVER TOYS RIDE ON BIKE $149.95: The Moover Toys Ride On Bike is the perfect first bike for toddlers, easy to ride, push, and steer for active play. Rubber-lined wheels protect floors, and it comes in 4 cool colours.
             3. THE BEST BACKYARD KINGSTON ELEVATED CUBBY HOUSE $2,799: The Kingston Elevated Cubby House is the ultimate backyard adventure! Featuring a raised playhouse, fun 2.2m slide & a spacious play area, it’s perfect for imaginative outdoor play.

              

             

             Best Baby Food Product, Accessory or Range

             1. b.box™ FOR KIDS SIPPY CUP $15.95: The b.box™ sippy cup is perfect for toddlers! With a weighted straw, two-way valve, and no leaks, it’s ideal for drinking at any angle. Easy-grip handles, flip-top lid, and vibrant colours.
             2. BEABA BABYCOOK $549: The Beaba Babycook Neo features a glass bowl, stainless steel steam basket, and 4 settings: steam, blend, reheat, and defrost. It’s easy to use, clean, and maintains food nutrients.
             3. BEABA SILICONE SUCTION PLATE $29.95: The Silicone Suction Plate keeps mealtime mess-free with a non-slip bottom. Made from BPA, Lead, and Phthalate-free silicone. Dishwasher & microwave safe for easy cleaning.
             4. ModAllergen FOOD ALLERGEN INTRODUCTION BUNDLE $40 – $98: ModAllergen Food Powders make early allergen introduction safe and easy. Australian Made and Trusted by allergy experts, they help parents introduce top allergens to bubs with confidence.
             5. NOURISHING BUBS ALLERGEN INTRO PACK $66: The world’s most comprehensive allergen intro pack, designed to make it easy for parents to introduce 14 of the most common food allergens to their bub before bub’s first birthday.
             6. SUBO FOOD BOTTLE $35: Subo is a non-squeeze, no-mess, reusable food bottle. It allows young children to independently feed themselves yoghurts, smoothies, purees & more. It saves time, money & reduces waste!

             Best Toddler Food Product, Accessory or Range

             1. b.box™ FOR KIDS 2-IN-1 SUCTION PLATE $12.95: The 2-in-1 suction plate is the perfect mealtime solution! With a secure silicone base, removable divider for portioning, easy cleanup, and eco-friendly design, it’s a must-have for every parent!
             2. OLI6® GOAT MILK TODDLER DRINK $41.95: Oli6® Toddler Drink is a premium goat milk-based toddler drink that is nutritionally tailored with a balance of key ingredients for children aged 12 months to 36 months.
             3. OXO TOT STICK & STAY DIVIDED PLATE $29.95: The OXO Tot Stick & Stay Suction Divided Plate has a silicone base to prevent slipping and tipping. Curved walls, separate sections, and a dip spot make self-feeding easier.

             Best Skin Product for Baby

             1. DERMAL THERAPY LITTLE BODIES NAPPY BALM $9.99: This 2-in-1 formula protects & repairs delicate skin between nappy changes. With 15.4% Zinc Oxide for a protective barrier & 5% Panthenol to soothe, moisturise & heal, it’s gentle, non-greasy & sting-free.
             2. GAIA NATURAL BABY HAIR & BODY WASH $17.95: A certified natural, gentle 2-in-1 body cleanser and shampoo, ideal for newborns and little ones who don’t have much hair.
                Enriched with organic Aloe Vera and organic Ylang Ylang.
             3. GAIA NATURAL BABY MOISTURISER $17.99: A paediatrician approved moisturiser to help protect against general dryness and rough or flaky patches.
             4. GAIA UNCOVERED WHIPPED TALLOW CREAM $65: Their Whipped Tallow Cream deeply nourishes and protects delicate baby skin. Made with grass-fed tallow, jojoba, and whole botanicals—gentle, essential oil-free, and perfect for sensitive skin.
             5. WELEDA CALENDULA NAPPY CHANGE CREAM $17.95: Our Calendula Nappy Change Cream soothes irritation, reduces redness & protects from dampness. With organic calendula, chamomile, lanolin & zinc oxide, it’s dermatologically tested & paediatrician-approved!

             Best Skin Product for Kids

             1. BABYBOO MANUKA HONEY FACE CREAM $16: Baby Boo Manuka Honey Cream nourishes delicate skin with Manuka honey, shea butter & jojoba oil. It soothes dryness, reduces redness & hydrates, all while being hypoallergenic and safe for babies.
             2. DERMAL THERAPY LITTLE BODIES ECZEMA WASH & SHAMPOO $12.99: Dermal Therapy Little Bodies Eczema Wash & Shampoo soothes eczema & dermatitis, relieving dry, itchy skin. With 1% colloidal oatmeal, it’s soap & SLS-free, non-irritating & perfect for daily use!
             3. PETITE SKIN CO. MY FIRST SKINCARE ROUTINE KIT $125: The must-have first skincare kit for young skin! Tear free, pH-balanced and soap-free—naturally cleanses, hydrates, and protects without irritation. Good skin habits start early.
             4. WE ARE FEEL GOOD INC. MINERAL SUNSCREEN SPF50+ $34.95: This 100% mineral Zinc Oxide tinted sunscreen stick offers easy, on-the-go application. The tint helps ensure full coverage, while its 4-hour water resistance lets you enjoy worry-free fun!

             Best Health Product

             1. 1. BIOGAIA PROTECTIS BABY DROPS – BABY PROBIOTICS $36.50: BioGaia Protectis Baby Drops are a scientifically proven probiotic that helps soothe colic, supports digestive health, and improves family quality of life for babies from birth.
                2. BRAUN ThermoScan 7+ EAR THERMOMETER  $119.99: Braun is the market leader in ear thermometers*, featuring sophisticated German engineering, AgeSmart™ technology and user-friendly features, making Braun the No.1 brand among Australian families*. *IRI Aztec Data: First Aid, Thermometers, Total Ear, Australia Pharmacy, Dollars & Units MAT 04/06/23
                3. CHARLIE’S SAFE TREAT BOX ‘THE ORIGINAL’ ALLERGY FRIENDLY SNACK BOX $79.99: The ultimate allergy-friendly snack box! Free from the top 10 allergens, gluten-free & vegan, it’s packed with 10 delicious sweet & savoury treats for worry-free snacking!
                4. DERMAL THERAPY LIP BALM ORIGINAL $6.49: Dermal Therapy Lip Balm Original hydrates & heals dry, chapped lips fast. Clinically proven, ultra-moisturising & dermatologist recommended—Australia’s #1 selling lip balm for visible results in a day!
                5. MedeScan MULTIFUNCTION THERMOMETER $99.99: MedeScan’s Multifunction Thermometer provides fast, accurate ear, forehead & touchless readings. With fever alerts, memory recall & a backlit display, it’s perfect for all ages!
                6. MILTON BABY BOTTLE CLEANER $6.59: Milton Baby Bottle Cleaner removes milk residue & bacteria. 100% plant-based, biodegradable & Aussie-made, it’s safe for bottles, teats & breast pumps—fragrance-free & dermatologically tested!
                7. ORICOM® HNA300 NASAL ASPIRATOR $69.95: The Oricom HNA300 nasal aspirator clears mucus easily with a quiet motor & rechargeable battery. Gentle & efficient, it’s ARTG-listed for safety, making breathing easier for newborns & infants.
                8. SNOTTY BOSS NASAL ASPIRATOR $99: A motorised nasal aspirator that clears congestion fast! Safe, effective & reusable, it features a flushable motor, all accessories & a carry bag— providing quick relief for your little one.

              

             

             Best Pregnancy/Maternity Product
             

             1. babystudio THE ULTIMATE BODY PILLOW  $129.95: Expecting a child is an exciting time in any woman’s life, however as your belly grows you may also struggle to find a comfortable position to sleep.
             2. BUTTERFLY MATERNITY PILLOW $157: The Butterfly Pillow® is Australia’s top-rated maternity pillow, featuring a dual-wing design & Knee Cloud® for full-body support. Perfect for pregnancy, postpartum & nursing, with a 90-night guarantee!
             3. ELLE TENS PLUS $255: The award-winning 3-in-1 Elle TENS Plus supports mums from labour to postpartum with maternity, pain relief & pelvic floor modes. Trusted by midwives & mums, it’s a must-have for your birthing kit!
             4. GAIA SKIN NATURALS BELLY BUTTER $17.95: Containing skin loving oils and butters help to maintain the suppleness and elasticity of your stretching skin.
             5. SLEEPYBELLY PREGNANCY PILLOW $139.95: Sleepybelly, the original 3-piece pregnancy pillow, supports your bump, promotes side-sleeping & aligns hips for better rest. Doubles as a breastfeeding pillow & tummy time support for extra comfort!

             Best Breastfeeding Product
             

             1. 1. BOOBIE FOODS BOOBIE BIKKIES $25.95: Delicious Boobie Bikkies, created by Lactation Consultant Pinky McKay, from all-natural, additive-free ingredients to support milk supply. Gluten-free, dairy-free, and soy-free options.
                2. BREASTFEEDING BUDDY THE BUDDY $49: The Breastfeeding Buddy is a breakthrough tool that innovatively lifts and positions your breast for an optimal latch – easing stress, enhancing posture and freeing a hand.
                3. GAIA SKIN NATURALS NIPPLE BALM $12.95: Edible organic oils to moisturise, soothe and help protect sore, cracked nipples, while assisting to keep the nipple in good condition for baby to latch onto during breastfeeding.
                4. IL TUTTO FRANKIE ELECTRIC RECLINER GLIDER NURSERY CHAIR $1,399: The Frankie Electric Recliner Nursery Chair offers 180° swivel, electric recline, USB ports & a gentle glide. With side pockets, lumbar support & luxe neutral shades, it’s stylish, comfy & built to last!

              

             

             Best Beds & Mattresses (NEW)
             

             1. ECO KIDS MATTRESS $699: The Eco Kids mattress is designed for growing bodies with breathable, eco-friendly materials and firm support for healthy sleep. Certified non-toxic and made in Australia!
             2. MOBILE MATTRESS OPTIMAL SUPPORT MATTRESS FROM $599: The Optimal Support Mattress has a breathable soft-knit cover, and a medium-firm feel for all-night comfort. Designed to minimise partner disturbance, it ensures uninterrupted sleep.
             3. NAPTIME 2.0 MATTRESS From $499: Awarded Australia’s Best Value Mattress in-a-box, The Naptime 2.0 is designed to provide exceptional comfort, support, and durability for a restful night’s sleep.

             Best Safety Product (NEW)
             

             1. BABYDAN FlexiFit SAFETY GATE $139.95:The BabyDan FlexiFit Wall-Mounted Safety Gate secures doorways & stairs with flexible wall fittings & swivel brackets for versatile installation. Easy to mount, remove & adjust for a safe home!
             2. BABYHOOD AUSTRALIA TOWELLING BATH SUPPORT $22.95: The most essential tool for any parent to take the stress out of bath time with your baby and bring the fun back!
             3. MAXI-COSI® CONNECTED BUNDLE $249: Designed to comfort, soothe & adapt as your baby grows. The Connected Bundle lets you customise routines via one app. Includes Glow Cot Light, See Monitor & Soothe Light & Sound.
             4. SKIP HOP® MINI BACKPACK WITH REINS $49.95: This mini backpack is perfect for daycare and travel, with a detachable tether for safety. Stay-put straps keep it in place, and cute Zoo animals let kids show their personality.

             Best Eco-Friendly Product (NEW)

             1. MAPLEY PERSONALISED SILICONE BENTO BOX $45: Vote for the Personalised Silicone Bento Box—durable, non-toxic & eco-friendly! With multiple compartments & customisation options, it’s perfect for kids & adults. Ditch plastic & go reusable today!
             2. ONYA LUNCH WRAPS $13.95: Onya Lunch Wraps are hardy and practical, designed to replace single use plastic wrap and foil. Made from 4 Recycled Plastic Drink Bottles, BPA/Chlorine Free, Food Safe,100% Recyclable
             3. tooshies NAPPIES $26: With a core made of 74% organic bamboo, tooshies nappies are the perfect first start to life.

             Best Home Hero Award (NEW)
             

             1. HARLOW & CO (KIDS) FRENCH LINEN BABY LOUNGER $249: The parent-approved, portable French Linen baby lounger, designed with an inner soft Tencel mesh GOTS fabric to ensure maximum airflow – the perfect space for your little one to relax.
             2. NUNA LEAF™ GROW $489: The Nuna LEAF grow is a versatile, motorless bouncer that adapts from baby to toddler to big kid. Its calming sway and sleek design make it the perfect seat for every stage.
             3. RHYTHM FIRST AID FAMILY FIRST AID KIT $177: The Family First Aid Kit has 123 hospital-grade essentials for little mishaps. Designed by health pros, it’s stylish, sustainable & customisable—perfect for every Aussie family’s home!

             Best Travel Product
             

             1. 1. CHERUB BABY UNIVERSAL PORTABLE BOTTLE WARMER V2 $99.99: The Cherub Baby Portable Bottle Warmer V2 quickly & evenly warms breast milk or formula. Light, compact & travel-friendly—even plane-safe—it’s a must-have for hassle-free night feeds & on-the-go!
                2. HIGH ROAD CARHOP INSULATED COOLER & ORGANISER $69.95: Make road trips easier with the High Road CarHop Insulated Cooler & Organiser! With 2 cup holders, 8 pockets & a cooler, it keeps snacks, drinks & toys within reach. Perfect for cars & picnics!
                3. MILTON ANTIBACTERIAL TABLETS 30 PACK $10.49: Milton, the expert in cold water sterilisation for 70+ years, kills 99.9% of germs in 15 minutes. No rinse needed, stays sterile for 24 hours—perfect for bottles, teats, toys & travel!
                4. smarTrike TRAVELER $799.95: Redefining the TRAVEL STROLLER category. The world’s first active stroller for children, the Traveler easily transforms from a layback infant stroller to a toddler trike in seconds.

              

             

           • Best Baby Product of the Year
             

             1. baby luno NORDIC FOOTMUFF PRAM LINER $219: Their 4-in-1 Footmuff Pram Liner. One product taking you from winter to summer – all year around. Keeping your bub warm so you can head out in winter with ease. Then take the top off.
             2. BABY’S LUXURY LANE PORTABLE BOTTLE WARMER PRO $119: Portable Bottle Warmer PRO is the fastest heating milk warmer on the market. Heats up liquids in just 3 minutes. It is also the world’s first self sterilising portable bottle warmer.
             3. BIOGAIA PROTECTIS BABY DROPS – BABY PROBIOTICS $36.50: BioGaia Protectis Baby Drops are a scientifically proven probiotic that helps soothe colic, supports digestive health, and improves family quality of life for babies from birth.
             4. LEANDER MATTY™ CHANGING MAT $249.95: The Leander Matty™ Changing Mat offers soft, skin-like comfort with durable, hygienic PUR foam. Water-repellent, easy to clean & non-slip, it’s a stylish, award-winning nursery essential.
             5. MAXI-COSI MICO 12LX BABY CAPSULE $699: Maxi-Cosi Mico 12 LX is the lightest fully-featured baby capsule, ideal for newborns to 12 months. Easy transitions & stroller compatibility make every adventure effortless!
             6. MedeScan L’IL BOOGER BUSTER $64.99: Say goodbye to boogers! The Medescan L’il Booger Buster clears congestion gently with soft silicone tips, adjustable suction & a built-in LED light—helping your baby breathe easy!
             7. TOMMEE TIPPEE ULTRA LIGHT SOOTHERS $13.95: Our lightest soother ever! With a symmetrical teat, it’s always the right way up. Designed with air holes, it’s gentle on baby’s skin, allowing it to breathe for ultimate comfort.

             Best Toddler Product of the Year
             

             1. babyhood AUSTRALIA POP UP PLAY PEN $249: Create a spacious and safe space for your toddler to play and learn in the Pop Up Play Pen, with stylish mesh sides for air flow and a peak a boo zip opening for easy access.
             2. BROLLY SHEETS BROLLY SHEET WITH WINGS FROM $62.95: A beloved toilet-training essential. With a soft 100% cotton top, breathable waterproof back, and wings to stay put, these bed pads take the hassle out of night-time changes.
             3. OLI6® GOAT MILK TODDLER DRINK $41.95: Oli6® Goat Milk is a gentle, easy-to-digest alternative to cow’s milk, packed with SynbiOli® prebiotics, probiotics & vitamins for digestion, immunity & brain health. Aussie-made & parent-approved!
             4. ROKA HARNESS WIPEABLE HIGH CHAIR HARNESS $69.95: A universal, wipeable high chair harness made from 100% food-grade silicone. Designed by parents for safer, mess-free mealtimes.
             5. TONIES TONIEBOX $199.95: The Toniebox is the award-winning screen-free audio system loved by millions of families worldwide for its speech-boosting and sleep-enhancing benefits.

             Best Kids’ Product of the Year
             

             1. DUSHI KIDS HAIR GROWTH PACK $76.95: Say goodbye to tears, knots & slow hair growth! The Dushi Kids Hair Growth Pack gently cleanses, nourishes & promotes healthy hair for little ones aged 2+.
             2. FEND INSECT REPELLENT – 50ML KIDS ROLL ON $19.95: Fend is Australia’s longest-lasting and clinically proven, DEET-free insect repellent, offering 14-hour mosquito protection. Safe for babies 2+ months, pregnant and breastfeeding mums, hypoallergenic, and reef-friendly.
             3. KITTY & RAFFY COMFORT ME RAFFY $69.95: Comfort Me Raffy is more than just a cuddly toy; he’s a trusted companion designed to bring comfort and reassurance to children navigating the challenges of anxiety and stress.
             4. PLAYMOBIL PIRATE SHIP $89.99: The pirate adventure awaits! With imaginative characters, detailed equipment, and great features, this Playmobil Pirate Ship offer hours of fun for children aged 4 and up.

             Best Teens & Tweens Product of the Year
             

             1. KITTY & RAFFY KITTY & I CREATIVE COMFORT BUNDLE $99.95: The ‘Kitty and I’ Creative Comfort Bundle includes a Storybook with an Interactive Art Guide along with our ‘Comfort Me Raffy’ plush companion.
             2. OH FLOSSY GLOWING SKIN ESSENTIALS KIT $69.95: The Oh Flossy Glowing Skin Essentials Kit is simple skincare for tweens & teens, featuring a gentle cleanser, hydrating moisturiser & shimmering body custard for healthy, glowing skin.
             3. ORIGAMI 3D PEACOCK $31.99: Origami 3D sets let you create stunning 3D paper sculptures with detailed instructions, pre-cut shapes, and easy-to-follow steps—no glue needed for assembling your masterpiece.
             4. TWEENY SKIN THE BASICS BUNDLE $90: The Basics Bundle cleanses, hydrates & protects with a gentle cleanser, lightweight moisturiser & award-winning SPF 50.Made in Australia by a teen, for teens for happy healthy skin!

             Best New Product of 2024
             

             1. BABYBEE JUNO SINGLE TO DOUBLE PRAM $1049.99: Juno single to double pram features 48+ configurations, a lightweight (9.3kg) frame, one-hand fold, 15kg basket, & two full-size seats (22kg), all backed by a lifetime warranty.
             2. BEBE TREK™ MULTIFUNCTIONAL MAGNETIC SUN COVER $105: The Bebe Trek Magnetic Sun Cover is a UPF 50+ multi-use shade with four magnetic corners & a strap for easy setup. Made from breathable bamboo, it’s perfect for prams, babywearing & nursing on the go!
             3. BIOGAIA PROTECTIC BABY DROPS – BABY PROBIOTICS $36.50: BioGaia Protectis Baby Drops are a scientifically proven probiotic that helps soothe colic, supports digestive health, and improves family quality of life for babies from birth.
             4. COCO2 BABY FORMULA $42: Fuel your little one’s growth with Coco2 Infant Formula. Made with high-quality ingredients, this infant formula provides essential nutrients for healthy development.
             5. eekoloks HAIRCARE AUSTRALIA BACK TO SCHOOL HAIRCARE BUNDLE $96: eekoloks offers natural, safe & eco-friendly kids’ haircare, free from parabens & sulphates. With recyclable packaging & biodegradable accessories, it’s gentle on scalps & kind to the planet!
             6. ergoPOUCH LYRA CONVERTIBLE COT $799.95: The Lyra Convertible Cot grows with your baby, featuring a timeless design, adjustable base, height extenders & caster wheels. Stylish, sustainable & safe, it’s the perfect nursery companion!
             7. FEND INSECT REPELLENT LOTION 12OML $29.95: Fend is Australia’s longest-lasting and clinically proven, DEET-free insect repellent, offering 14-hour mosquito protection. Safe for babies 2+ months, pregnant and breastfeeding mums, hypoallergenic, and reef-friendly.
             8. KITTY & RAFFY COMFORT ME RAFFY $69.95: Comfort Me Raffy is more than just a cuddly toy; he’s a trusted companion designed to bring comfort and reassurance to children navigating the challenges of anxiety and stress.
             9. LACEVO S70 IN BRA BREAST PUMP SET $499: An innovative, hands-free, wearable breast pump that blends hospital grade suction, cutting-edge technology with unmatched comfort, empowering mothers to nurture with freedom and ease.
             10. NUNA DEMI™ next + RIDER BOARD $1,499: The DEMI next stroller is designed for modern families, offering style, comfort, and convenience. It grows with your baby, providing everything you need for everyday adventures.
             11. smarTrike TRAVELER $799.95: Redefining the TRAVEL STROLLER category. The world’s first active stroller for children, the Traveler easily transforms from a layback infant stroller to a toddler trike in seconds.
             12. tonies® TONIEBOX $199.95: The Toniebox is the award-winning screen-free audio system loved by millions of families worldwide for its speech-boosting and sleep-enhancing benefits.

             Best Parenting Product of the Year
             

             1. 1. 1. MedeScan L’IL NAIL BUFFER $29.99: MedeScan’s L’il Nail Buffer makes baby nail care safe, easy & stress-free! With 5 buffer heads, an LED light & whisper-quiet operation, it’s the perfect tool for busy parents.
                   2. POONAMI EMERGENCY NAPPY CHANGING KIT $12: The Poonami Emergency Nappy Change Kit is a compact, eco-friendly, single-use solution for nappy disasters. Perfect for your pram, car, or bag—be prepared anytime, anywhere!
                   3. THE JIFFLE WAGON 6-IN-1 STROLLER $2,699: A life with kids is a life with more. More to learn, more to love and more to carry; The Jiffle wagon is made for more. The world’s first & only 6-in-1 stroller.

                Best Parenting Service of the Year
                

                1. 1. 1. GECKOSPORTS MULTI-SPORT PROGRAMS FROM $12.50 PER WEEK: GeckoSports is Australia’s leading multi-sports and fitness program for kids, offering after-school classes, holiday programs, parties, and school incursions.
                      2. GIDGET FOUNDATION AUSTRALIA $ FREE: Gidget Foundation Australia exists to support the emotional wellbeing of potential, expectant and new parents, to ensure they receive timely, appropriate and specialist care.
                      3. GIFTI GIFTING SERVICE FROM $59: Gifti is a fun, hassle-free gifting service for kids & teens! Packed with top brands & trending goodies, gifts start at $59. Same-day Sydney & express Australia-wide shipping available!
                      4. PANDA – PERINATAL ANXIETY & DEPRESSION AUSTRALIA $ FREE: PANDA is a free National Helpline and online resources, supporting new and expecting parents with their mental health and wellbeing.
                      5. RHYTHM FIRST AID INFANT + CHILD FIRST AID COURSE $145: Learn from Paediatric Emergency Nurses in our Infant + Child First Aid Course. We bust myths, provide practical, hands-on training, and empower you with knowledge and skills.

                Best Overall Brand of the Year
                

                1. 1. 1. 1. BABYBEE: In 2024, Babybee launched the Juno single to double pram, Joey carrier and Luna2 upgrade. They also introduced a lifetime warranty and expanded into baby expos and retail stores.
                         2. DERMAL THERAPY: Dermal Therapy is Australia’s fast-growing, dermatologist-recommended skincare brand. Clinically proven & Aussie-made, it’s #1 in lip care & delivers results for dryness, eczema & psoriasis.
                         3. ERGOBABY: Ergobaby has over 15 years of experience in creating innovative, ergonomic baby products. Best know for our Baby Carriers and winner of 100’s of parenting awards globally.
                         4. ergoPouch: ergoPouch is a premium Aussie sleepwear brand using organic cotton & natural fibres for TOG-rated sleepwear. With a handy What to Wear guide, they make safe sleep simple for newborns to six years!
                         5. KITTY & RAFFY: At the heart of our brand lies a powerful real-life story that drives our mission: to enhance children’s mental health and wellbeing through engaging toys and books.
                         6. LACEVO: LACEVO is revolutionising nursing and feeding technology with innovative, cutting-edge hospital grade wearable breast pumps and sleek bottle warmers to empower the modern mother.
                         7. LUCAS’ PAWPAW REMEDIES: Lucas’ Papaw Ointment, an Aussie staple since 1910, soothes dry skin, burns, cuts & bites. TGA-listed & safe for all ages, it’s trusted for generations. The 25g tube is a favourite for 8/10 Aussies!
                         8. MAXI-COSI: Maxi-Cosi is a global leader in car seats, strollers and nursery, known for safety, innovation, and comfort. Trusted by parents, we make travel easy from newborn to toddler years.
                         9. NUNA: Since 2007, Nuna has crafted innovative, safe baby gear with Dutch-engineering. From car seats to strollers, their thoughtful, flexible designs simplify life for modern parents.
                         10. THE PLAY WAY: The Play Way are child development professionals offering play-based programs, tools & training to help educators and parents raise amazing humans.
                         11. TOMMEE TIPPEE: For the past six decades we’ve been designing products that empower parents’ intuition from – infant feeding and soothing to breastfeeding, toddler care and sleep aids.

                
                

                

                CAST YOUR VOTE!
                

                The 2025 Mum Central Awards are here, and it’s time to decide who takes home the GOLD, SILVER, and BRONZE in each category! With so many amazing products and services nominated, now’s your chance to have your say and support the brands you love.

                Voting is completely FREE, and the best part? Every vote you cast puts you in the running to WIN a $300 JB Hi-Fi Gift Card! 🎉

                Make your vote count and help us celebrate the best in parenting, lifestyle, and family-friendly products. Stay tuned to Mum Central, where we’ll be announcing all the winners – including our lucky voter prize winner – on 21 May 2025

                Get involved, cast your vote, and let’s crown this year’s champions! 💛

                VOTE NOW!