Woolworths has announced a special, limited edition, sunflower seedling kit will be available in-store this weekend.
Part of its Discovery Garden Series, the exclusive sunflower seed kit is only available in-store, with proceeds going to a very good cause.
All funds raised from the sales of the sunflower seed kits will go to S.T.A.N.D (Support Through Australian Natural Disasters Drought Action Appeal. Subsequently, the proceeds will be filtered through to S.T.A.N.D’s partners – The Salvation Army, Rural Aid, Foodbank and Lifeline.
Helping Aussies in need
Certainly, the Appeal will help fund a variety of programs undertaken by the organisations involved including:
- Financial support for household and living expenses
- On-farm support such as stock feed for farmers in drought-declared areas
- Additional counsellors in regional areas in recognition of the significant mental health toll the drought is having
- Helping address food insecurity in drought-impacted areas
Woolworths is in the heart of every community, including drought-impacted regions. Every day we hear about the worsening situation in these regions from our local team members and we want to do more to support those impacted by drought,” – says Woolworths Supermarkets Managing Director Claire Peters.
Indeed, last year’s drought action appeal helped Rural Aid supply stock feed, counsellors and financial assistance to farmers in drought-impacted regions.
This year our Appeal will provide support to our partners The Salvation Army, Rural Aid, Foodbank and Lifeline. They all play a vital role in helping alleviate the pressure of the drought, not only at the farm gate, but across the wider communities in which those farms operate.
Sunflower seedlings will provide much-needed support
This weekend, customers can purchase a $2 limited-edition sunflower seedling kit as part of the Woolworths Discovery Garden program. What’s more, Woolworths will match every sale, dollar for dollar. How good’s that?!
It’s no secret that families in rural and remote areas across Australia are doing it incredibly tough. We appreciate that communities don’t necessarily want a hand-out, but they want a hand-up. The appeal enables us to support them to ensure their communities remain as vibrant as they should be,” – says Mark Campbell, The Salvation Army Chief Secretary Colonel.
We stand in support, together with other charities in supporting drought-impacted communities. Certainly, the money raised helps us provide emotional support and financial relief to those who are struggling to pay everyday bills. This includes basics, such as food, petrol and utilities.”
Forking out for our farmers
Rural Aid CEO, Charles Adler, has expressed much gratitude for the support and generosity shown by Woolworths customers and team. In particular, for raising funds via the Buy a Bale appeal in 2018. He says the millions of dollars raised have helped Rural Aid to provide much-needed relief to farmers in drought-impacted communities.
The dire projection of drought is not letting up and we are yet to see the worst of its impact. We are very conscious that it will be a prolonged state of crisis in rural and regional areas across Australia. As such, raising funds to be able to continue to deliver our support to those in need is essential,” – Mr Adler says.
As well as providing on-farm support to Aussie farmers, Rural Aid also offers financial assistance and mental health counselling. Without a doubt, this is an incredibly vital role, particularly during these difficult times.
Foodbank CEO, Briana Casey, explains that food insecurity in Australia is already at an all-time high. Unfortunately, drought just adds to the issue. The limited-edition sunflower seedling is a fantastic opportunity for Woolworths customers to offer assistance and help those less fortunate.
We’re determined to do all we can to end hunger, ensuring no Aussie child, family or individual is left with the uncertainty and stress of sourcing their next meal. Money raised as part of this Appeal will help us continue this work in regional areas,” – says Ms Casey.
Meanwhile, Lifeline CEO, Colin Seery, explains that the money raised through the special sunflower seedlings initiative will assist Lifeline in sending skilled trainers to support people living in dought-impacted communities.
So, no matter what plans you have for the weekend – make sure you head to your nearest Woolworths store and purchase a $2 sunflower seedling. It’s for a great cause!
NOTE: Sunflower seedlings exclusively available in-store There will be a limit of 3 sunflower seedling kits per customer.
