It’s time to say “Hooray!” because two Aussie icons have teamed up for a collab that’s pure, unfiltered fun. Koala and Bluey have joined forces to create the Playtime Collection, a range of family-friendly furniture that’s as durable as Bandit’s dad jokes and as comfy as a big Heeler family cuddle. Designed for the chaos, creativity and calm of real-life parenting, it’s a match made in sleepytime heaven.
Meet the Leastest Boringest Sofa Bed Ever in the Playtime Collection
If your lounge room doubles as a playground, guest room and occasional obstacle course, the Playtime Sofa Bed is your new best mate. It’s built on Koala’s award-winning FlipBed™ design but reimagined with a Bluey twist — bold, fun, and made for big imaginations.
This sofa bed goes from sit to sleep in seconds (no clunky mechanisms or dad-level grunts required) and even includes a Bluey Cubby Tent Kit, complete with exclusive Bluey frames and throws for endless make-believe adventures. Whether it’s a castle, rocket ship or backyard campsite, it’s cubby-building heaven.
Parents will cheer for the removable, washable covers and water-resistant, PFAS-tested fabrics that handle spills, snacks, and sticky fingers like a champ. It’s available in three colourways, Potoroo (warm beige), Kookaburra (vibrant blush pink) and The Creek (a calm blue-green),with an optional storage ottoman that doubles as a footrest or table.
Starting from $2,090, it’s available exclusively at koala.com/bluey. As Bluey would say, “For real life!”
The Snoozytime Range: The Dreamy Machiney for Big Kids
When the fun’s all done and it’s time to “lay down your weary bones,” the Snoozytime Range steps in. Created to grow with kids from toddler to tween, it’s furniture made for dreamers, strong, safe, and a little bit magical.
The Snoozytime Bluey Bed Base is the ultimate dreamy machiney. It features adjustable height settings, a removable guard rail, and an interchangeable Bluey headboard cover that can be swapped as your child grows up. Built from FSC®-certified timber, it’s sturdy, safe, and stylish, available in colours like Calypso, Flamingo, Bluey, and Walking Leaf.
Priced from $790, it’s the kind of bed that makes bedtime something to look forward to. Add the Snoozytime Mattress, a soft, snuggly number featuring a 4cm Kloudcell® comfort layer, pocket springs, and exclusive hidden Bluey artwork, and you’ve got the perfect recipe for sweet dreams.
It’s antimicrobial, water-resistant, CertiPUR-US® certified, and built for all the wriggly sleepers who can’t keep still. And yes, there’s even a washable topper, because real-life parenting means accidents happen (and that’s okay).
Snoozytime Pillow: The Dreamiest Sleepiest Sidekick
Koala’s first kid-sized pillow, the Snoozytime Pillow, completes the bedtime trio. Shaped perfectly for smaller heads and shoulders, it’s soft yet supportive, giving little ones just the right amount of cloud-like comfort.
Covered in custom Bluey-inspired artwork, it’s available in Flamingo Queen, Turtle Boy, and Blue Tongue colourways. It’s antimicrobial, washable, PFAS-tested, and safe enough for even the most sensitive sleepers.
At $90, it’s the perfect finishing touch to any kid’s bedtime setup, the snuggliest little pillow for the dreamiest little heads.
Built for Real Life, the Koala Way
Koala furniture has always been about keeping it simple, comfy, and clever, designed to move, adapt, and survive family life. And now, with Bluey in the mix, it’s all that plus playtime magic.
The entire Koala x Bluey collection uses sustainable materials, easy-clean fabrics, and durable construction. Everything’s tool-free to assemble, easy to move, and ready for years of jumping, giggling, and maybe even a few cheeky quiet moments (we can dream).
A Match Made in Aussie Heaven
This collaboration isn’t just about cute furniture. It’s about creating a home where play and comfort go paw-in-paw.
“The Playtime collection brings together two Aussie icons in a way that feels fresh, functional, and full of heart. We’ve created designs that are made to be played on, slept in, and loved for years to come.”
“Bluey is all about celebrating play and family moments, and this collaboration with Koala brings that essence into the heart of Australian homes.”
Big Heeler Energy Meets Koala Comfort
This collaboration nails the balance between imagination and practicality. It’s Bandit-level durability meets Chilli-level calm, all wrapped in that signature Koala comfort.
From cubby chaos to bedtime calm, the Koala x Bluey range is designed for every real-life moment that makes family life so special, the laughter, the mess, the cuddles, the giggles.
Because in the end, as Bluey would say, “That’s what families do, they play together!”
So go on, build a fort, have a nap, and make some magic. The Koala x Bluey Playtime and Snoozytime collections are available now, exclusively at koala.com/bluey.
Made for play. Built for comfort. Loved for life. Now that’s a wackadoo good time.
Where to Find It
The full Koala x Bluey collection is available exclusively at koala.com/bluey.
- Playtime Sofa Bed: RRP $2,090–$2,640
- Snoozytime Bed Base: RRP $790–$890
- Snoozytime Mattress: RRP $490
- Snoozytime Pillow: RRP $90
Whether you’re decking out a new bedroom or upgrading your play space, this collab is the perfect blend of fun, function, and family feels.
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