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Bluey & Koala Just Released the Playtime Collection: An Epic Bluey Bedroom Range!

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Itโ€™s time to say โ€œHooray!โ€ because two Aussie icons have teamed up for a collab thatโ€™s pure, unfiltered fun. Koala and Bluey have joined forces to create the Playtime Collection, a range of family-friendly furniture thatโ€™s as durable as Banditโ€™s dad jokes and as comfy as a big Heeler family cuddle. Designed for the chaos, creativity and calm of real-life parenting, itโ€™s a match made in sleepytime heaven.

Koala and Bluey Snoozytime Bed
Source: Supplied.

Meet the Leastest Boringest Sofa Bed Ever in the Playtime Collection

If your lounge room doubles as a playground, guest room and occasional obstacle course, the Playtime Sofa Bed is your new best mate. Itโ€™s built on Koalaโ€™s award-winning FlipBed™ design but reimagined with a Bluey twist โ€” bold, fun, and made for big imaginations.

Child jumping on Koala and Bluey Snoozytime Range sofa bed
Source: Supplied

This sofa bed goes from sit to sleep in seconds (no clunky mechanisms or dad-level grunts required) and even includes a Bluey Cubby Tent Kit, complete with exclusive Bluey frames and throws for endless make-believe adventures. Whether itโ€™s a castle, rocket ship or backyard campsite, itโ€™s cubby-building heaven.

Koala and Bluey Snoozytime Range sofa bed
Source: Supplied

Parents will cheer for the removable, washable covers and water-resistant, PFAS-tested fabrics that handle spills, snacks, and sticky fingers like a champ. Itโ€™s available in three colourways, Potoroo (warm beige), Kookaburra (vibrant blush pink) and The Creek (a calm blue-green),with an optional storage ottoman that doubles as a footrest or table.

Man sleeping in Koala and Bluey Snoozytime Range sofa bed
Source: Supplied

Starting from $2,090, itโ€™s available exclusively at koala.com/bluey. As Bluey would say, โ€œFor real life!โ€

Child jumping on Koala and Bluey Snoozytime Range sofa bed
Source: Supplied

The Snoozytime Range: The Dreamy Machiney for Big Kids

When the funโ€™s all done and itโ€™s time to โ€œlay down your weary bones,โ€ the Snoozytime Range steps in. Created to grow with kids from toddler to tween, itโ€™s furniture made for dreamers, strong, safe, and a little bit magical.

Koala and Bluey Snoozytime Mattress
Source: Supplied

The Snoozytime Bluey Bed Base is the ultimate dreamy machiney. It features adjustable height settings, a removable guard rail, and an interchangeable Bluey headboard cover that can be swapped as your child grows up. Built from FSCยฎ-certified timber, itโ€™s sturdy, safe, and stylish, available in colours like Calypso, Flamingo, Bluey, and Walking Leaf.

Priced from $790, itโ€™s the kind of bed that makes bedtime something to look forward to. Add the Snoozytime Mattress, a soft, snuggly number featuring a 4cm Kloudcellยฎ comfort layer, pocket springs, and exclusive hidden Bluey artwork, and youโ€™ve got the perfect recipe for sweet dreams.

Koala and Bluey Snoozytime Mattress
Source: Supplied

Itโ€™s antimicrobial, water-resistant, CertiPUR-USยฎ certified, and built for all the wriggly sleepers who canโ€™t keep still. And yes, thereโ€™s even a washable topper, because real-life parenting means accidents happen (and thatโ€™s okay).

Snoozytime Pillow: The Dreamiest Sleepiest Sidekick

Koalaโ€™s first kid-sized pillow, the Snoozytime Pillow, completes the bedtime trio. Shaped perfectly for smaller heads and shoulders, itโ€™s soft yet supportive, giving little ones just the right amount of cloud-like comfort.

Koala and Bluey Snoozytime Bed Head
Source: Supplied

Covered in custom Bluey-inspired artwork, itโ€™s available in Flamingo Queen, Turtle Boy, and Blue Tongue colourways. Itโ€™s antimicrobial, washable, PFAS-tested, and safe enough for even the most sensitive sleepers.

At $90, itโ€™s the perfect finishing touch to any kidโ€™s bedtime setup, the snuggliest little pillow for the dreamiest little heads.

Built for Real Life, the Koala Way

Koala furniture has always been about keeping it simple, comfy, and clever, designed to move, adapt, and survive family life. And now, with Bluey in the mix, itโ€™s all that plus playtime magic.

The entire Koala x Bluey collection uses sustainable materials, easy-clean fabrics, and durable construction. Everythingโ€™s tool-free to assemble, easy to move, and ready for years of jumping, giggling, and maybe even a few cheeky quiet moments (we can dream).

A Match Made in Aussie Heaven

This collaboration isnโ€™t just about cute furniture. Itโ€™s about creating a home where play and comfort go paw-in-paw.

โ€œThe Playtime collection brings together two Aussie icons in a way that feels fresh, functional, and full of heart. Weโ€™ve created designs that are made to be played on, slept in, and loved for years to come.โ€

โ€œBluey is all about celebrating play and family moments, and this collaboration with Koala brings that essence into the heart of Australian homes.โ€

Big Heeler Energy Meets Koala Comfort

This collaboration nails the balance between imagination and practicality. Itโ€™s Bandit-level durability meets Chilli-level calm, all wrapped in that signature Koala comfort.

From cubby chaos to bedtime calm, the Koala x Bluey range is designed for every real-life moment that makes family life so special, the laughter, the mess, the cuddles, the giggles.

Because in the end, as Bluey would say, โ€œThatโ€™s what families do, they play together!โ€

So go on, build a fort, have a nap, and make some magic. The Koala x Bluey Playtime and Snoozytime collections are available now, exclusively at koala.com/bluey.

Made for play. Built for comfort. Loved for life.ย  Now thatโ€™s a wackadoo good time.

Where to Find It

The full Koala x Bluey collection is available exclusively at koala.com/bluey.

  • Playtime Sofa Bed: RRP $2,090โ€“$2,640
  • Snoozytime Bed Base: RRP $790โ€“$890
  • Snoozytime Mattress: RRP $490
  • Snoozytime Pillow: RRP $90

Whether youโ€™re decking out a new bedroom or upgrading your play space, this collab is the perfect blend of fun, function, and family feels.

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Belinda's a passionate advocate for community and connection. As the founder of the Mum Central Network sheโ€™s committed to celebrating the journey that is Australian parenthood. Mum to two cheeky boys, and wife to her superstar husband, they live a busy but crazy lifestyle in Adelaide. Great conversation, close friends and good chocolate are her chosen weapons for daily survival. Oh, and bubbles. Champagne is key.

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