On the very slim chance you haven’t been introduced so far, we want you to meet The Elf on the Shelf!
We’re super big fans of this magical little guy and consider it our community service announcement to make sure you know about him too.
The time in your parenting journey where children ‘believe’ is truly not long enough. One of the best parts of motherhood is ‘creating the magic’ for our little people and allowing them to linger a little longer in the happy place that is pure and undoubting innocence. These are the moments you can’t bottle, the ones you want to never end and the times you’ll look happily back on when your own rituals have evolved to become treasured family traditions.
Cue our love affair with the Elf on the Shelf.
What!? You haven’t heard of Elf on the Shelf? Here’s what you need to know!
The Elf on The Shelf: A Christmas Tradition is a magical story that explains how Santa’s scout elves help him manage the Naughty or Nice List. Each illustrated, hardcover book comes as part of a presentation box that also includes your very own scout Elf. This Elf is charged with watching over your home and reporting the family’s day to Santa each night.
When a family christens their Elf a chosen name he receives his ‘Christmas magic’ and can then fly home to the North Pole each night. Each morning the Elf returns to its family and perches in a different place to continue watching the festive fun, creating a unique family moment. Children delight in racing around the house and finding where their scout Elf has landed next! Be warned, you can never touch your Elf as little fingers will break the Christmas magic!
Whilst elves have infiltrated Aussie homes in years prior, 2016 is a festive milestone as The Elf on The Shelf: A Christmas Tradition officially launches in Australia.
Why should your family adopt an Elf this year?
For the team at Mum Central, we’re truly passionate about having an Elf in our home. Of course there’s the immediate ‘The Elf is watching…’ benefits that encourages positive and kind behaviours but the gifts of adopting an Elf run far deeper than that.
Making memories and following or adopting rituals is how family culture is born. Traditions such as The Elf on the Shelf provide us with a source of family identity. They strengthen our bonds, teach values and bring ritual and rhythm to the seasonality of family life. Year after year our children delight in the immediate joy of an Elf, not yet old enough to realise that one day in the future they’ll do the very same for their own offspring.
Lastly, we’d be lying if we didn’t tell you this straight. We Mum Central girls have a giant crush on The Elf on the Shelf. This is not just kid-fun. This is serious mummy-fun too. Before you know it you’ll be excitedly planning his next move, relishing the joy he brings into your home and appreciating the Christmas spirit he sprinkles! We’re here to assure you, every home needs an Elf… because big or small you’re never too old to believe in a little magic!
Can’t wait a minute longer?
To adopt your very own family Elf you’ll need to visit your local Official Elf Adoption Centre. You can find these at Myer, Dymocks and specialty retailers.
The Elf on The Shelf: A Christmas Tradition fun facts:
- The Elf on the Shelf is a #1 Best Seller Wallstreet Journal & Publishers Weekly
- The Elf on the Shelf has an adorable wardrobe of clothes named The Claus Couture Collection® which feature cute outfits and accessories designed by Mrs Claus that scout elves may wear to show off their unique personalities.
- The Elf on the Shelf was written by mother-daughter duo Carol Aebersold and Chanda Bell. After receiving countless rejections from publishing houses they decided to self-publish the book by creating their own company.
- Eleven years later, the book has sold more than 10 million copies and continues to grace the top of multiple bestseller lists.
To celebrate the magical fun that our little Elf on the Shelf can bring to your home, we’ve got 3 of these cheeky elves to give away.
Simply complete the entry form below in full and comment on the blog telling us why you’d love to win one and you could be a lucky winner.