Shop-a-holic mums and long-time fans of Pumpkin Patch can breathe a sigh of relief, the label has secured a last minute buyer and will not close down!
Australian online retailer Catch Group (who own CatchOfTheDay and Scoopon) have bought the business and it will continue to operate in Australia and New Zealand.
Nowtolove.com.au reports that the new owners have grand plans for this favourite label which will include a relaunch, increased online presence, 15-20 new retail locations and ‘trendy’ new clothing designs for infants to eight year olds.
WE’RE STILL HERE • you may have read in the media that we’re going through difficult times. We ask that you continue to support us. We’ve been a part of the memories of generations of kids and we continue to work hard to be a part of the memories of generations to come. Love, The Patch Crew 💙✨ #savepumpkinpatch
“We have engaged top designers and product experts to help us build a beautiful range of Pumpkin Patch apparel which will remain true to its heritage but at the same time bring a stronger sense of fashion and product innovation to the brand,” Catch Group chief executive Nati Harpaz said.
The new owners believe there is a number of reasons that Pumpkin Patch had found itself in trouble but that the iconic labels’ brand appeal and popularity would be part of its re-emrgence and future success.
“Pumpkin Patch is a great brand loved by many Australians and New Zealanders and it had a great following but at some point it lost its way,” he told AAP. “One of their mistakes was to increase the range, from zero to eight, to zero to 14 when it wasn’t necessarily a place 13- and 14-year-olds wanted to walk into.”
Pumpkin Patch wil re-open 1 July 2017.
Mum Central has followed the Pumpkin Patch journey over the last 6 months and are delighted to see the brand be saved! We can’t wait to see what is ahead in gorgeous shopping for our little people! Woohoo Pumpkin Patch, we’re so glad you’re back!