It’s time to roll out the red carpet and cue the applause – we’ve reached the grand finale of the 2025 Mum Central Awards! After months of testing, voting, and cheering on your favourite brands, we’re proud to reveal this year’s most coveted titles, celebrating the best brands in parenting products across every stage of childhood – from babies and toddlers to kids and teens.
These awards go beyond popularity – they honour excellence in quality, innovation, and trust. We’re talking about the standout products and brands that have truly made a difference in the lives of Aussie families. Whether it’s a game-changing newborn essential, a genius gadget for toddlers, or a product that’s made parenting just that little bit easier (or a lot more fun), these winners represent the best of the best.
From Brand of the Year to the overall Product of the Year across each age category, these are the names that stood out, shone bright, and earned the love and loyalty of our community. So without further ado, let’s celebrate the brands and products that went above and beyond – and earned their place in the hearts (and homes) of families right across Australia.
Best Baby Product of the Year
 GOLD AWARD
Maxi-Cosi Mico 12LX Baby Capsule
Price: $699.00
Shop: maxi-cosi.com.au
he market, designed to make life easier for busy parents. Suitable for newborns (including low birth weights) through to 12 months, it offers effortless transitions in and out of the car.
Compatible with most leading stroller brands, the Mico 12 LX lets you move from car to stroller with ease, perfect for families on the go.
It features Air Protect® side impact technology for superior safety, and bamboo wicking fabric for breathability, keeping baby comfortable and cool in all seasons.
As the world’s most popular baby capsule brand, Maxi-Cosi delivers trusted performance, style, and functionality in one sleek design. With the Mico 12 LX, every trip becomes simpler, safer, and more comfortable, for both you and your little one. Let the adventures begin with premium safety and lightweight convenience.
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SILVER AWARD
Baby’s Luxury Lane Portable Bottle Warmer PRO
Price: $119.00
Shop: babysluxurylane.com
Baby’s Luxury Lane is a proudly Australian-owned brand, known for the innovative Portable Bottle Warmer PRO—the fastest heating milk warmer on the market, warming liquids in just 3 minutes. It’s also the world’s first self-sterilising portable warmer, eliminating cleaning hassles. Compatible with breastmilk, formula, and more, it’s compact, portable, and 100% airplane compliant. Whether at home or on the go, it’s the perfect solution for easy, stress-free bottle feeding anywhere.
 BRONZE AWARD
Leander Matty™ Changing Mat
Price: $249.95
Shop: danishbydesign.com.au
The Leander Matty™ Changing Mat is a game-changing nursery essential, crafted in Denmark from soft, chemical-free PUR foam that mimics bare skin and adapts to room temperature. Its award-winning, seamless design prevents bacteria build-up, while the water-repellent surface is easy to clean and disinfect. With a firm back, it’s safe to use on any flat surface, and non-slip feet offer stability and ventilation. Stylish, durable, and hygienic, it’s comfort and peace of mind in one.
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Best Toddler Product of the Year
 GOLD AWARD
Babyhood Australia Pop Up Playpen
Price: $249.00
Shop: babyhood.com.au
Babyhood Australia’s Pop Up Play Pen is the perfect solution for creating a safe, spacious, and stylish environment for your toddler to play, learn, and explore. Designed with breathable mesh sides, it allows for excellent airflow and visibility, keeping your little one comfortable and within sight. The clever peek-a-boo zip opening offers easy access, making it fun for your toddler and convenient for you.
Ideal for both indoor and outdoor use, the deluxe model is simple to fold down when not in use and easy to store or transport, perfect for busy families. Its adaptable design allows you to configure the shape to suit your space—whether it’s in the living room, backyard, or at the park.
Lightweight yet sturdy, the Pop Up Play Pen provides a secure play space that blends safety, style, and functionality. A must-have for parents looking to give their child room to grow and play freely.
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SILVER AWARD
Brollysheets Brolly Sheet with Wings
Price: From $62.95
Shop: brollysheets.co.nz
Brolly Sheets are a game-changer for 2am bedding changes, absorbing up to 2L of liquid with stay-put wings to keep them in place all night. Featuring a 100% cotton top and breathable waterproof backing, they’re comfortable, non-toxic (Green Leaf certified), and eco-friendly. Invented in 2006 by innovative mum Diane Hurford, Brolly Sheets offer a quick, easy, and reusable solution for wet beds—helping families worldwide with a soft, practical, and long-lasting design.
 BRONZE AWARD
tonies® Toniebox
Price: $199.95
Shop: tonies.com
The Toniebox is the original screen-free audio system for children aged three and up, designed to spark imagination and encourage independent listening. Kids simply place a hand-painted magnetic Tonie figurine on top, and the adventure begins! With a wide range of characters, including Disney, PAW Patrol, Peppa Pig, and The Gruffalo, the Toniebox offers endless storytelling fun. Parents love how it supports bedtime routines, promotes speech development, and expands vocabulary—all without screens.
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Best Kids Product of the Year
 GOLD AWARD
Kitty & Raffy Comfort Me Raffy
Price: $69.95
Shop: kittyandraffy.com
Comfort Me Raffy is more than a cuddly toy – he’s a soothing support companion designed to help children navigate anxiety, stress, and emotional unease. Thoughtfully created with a soft, huggable form, Raffy offers a sense of security during overwhelming moments, making him a comforting presence for little ones who need emotional reassurance.
Raffy’s standout feature is his ability to play calming phrases and sounds at the press of a button. These soothing audio cues help reduce anxiety, encourage relaxation, and create a sense of calm. Combined with his plush exterior, Raffy offers a multi-sensory approach to comfort that children can rely on.
When big feelings are hard to express, Raffy acts as a nonjudgmental friend, helping children feel grounded and supported. Whether at bedtime, school drop-off, or during a meltdown, Comfort Me Raffy is always there—ready to be held close and help kids feel safe.
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SILVER AWARD
Fend Insect Repellent – 50ml Kids Roll On
Price: $19.95
Shop: fend.au
FEND is Australia’s longest-lasting DEET-free insect repellent, offering up to 14 hours of mosquito protection and 6 hours against sandflies. Safe for babies from 2 months, and for pregnant and breastfeeding mums, its hypoallergenic, non-greasy formula is gentle on sensitive skin. Powered by IR3535, a safe amino acid derivative, FEND protects without harsh chemicals. It repels mosquitoes, sandflies, ticks, black flies, and wasps, and is also reef-friendly and eco-conscious—perfect for outdoor-loving families.
 BRONZE AWARD
Dushi Kids Hair Growth Pack
Price: $76.95
Shop: dushi.com.au
The Dushi Kids Hair Growth Pack is the ultimate hair care solution for little ones aged 2 and up. This powerful duo includes a 2-in-1 Shampoo & Conditioner and a Hair Growth Serum to nourish, strengthen, and protect delicate hair. The gentle cleanser hydrates, detangles, and soothes the scalp, while the serum stimulates hair follicles, reduces breakage, and encourages thicker, healthier growth. Say goodbye to tangles and hello to flourishing hair with Dushi Kids!
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Best Teens & Tweens Product of the Year
 GOLD AWARD
Oh Flossy Glowing Skin Essentials Kit
Price: $69.95
Shop: ohflossy.com
The Oh Flossy Glowing Skin Essentials Kit is the perfect skincare starter set for tweens and teens, designed to make self-care fun, safe, and effective. This three-piece kit includes the Glow Getter Gentle Gel Cleanser, Dreamy Dew Hydrating Moisturiser, and Whipped Wonder Shimmering Body Custard—all made with natural, gentle ingredients to suit young, sensitive skin.
Formulated without harsh chemicals, the Oh Flossy range features jojoba oil, shea butter, and cocoa butter to deeply nourish, hydrate, and promote a healthy glow. The lightweight textures and subtle shimmer bring joy to daily routines, encouraging kids to embrace skincare as part of growing up.
Proudly vegan, Australian-made, and parent-approved, Oh Flossy is committed to empowering young people with safe, age-appropriate skincare that builds confidence and supports healthy skin habits. It’s a perfect introduction to skincare that’s as playful as it is practical.
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SILVER AWARD
Kitty & Raffy Kitty & I Creative Comfort Bundle
Price: $99.95
Shop: kittyandraffy.com
The ‘Kitty and I’ Creative Comfort Bundle offers a unique mix of storytelling, art, and emotional support for tweens and teens. It includes a storybook with interactive QR codes linking to the artist’s voice and insights, plus a Montage Magic Guidebook with five instructional videos. Paired with the beloved Comfort Me Raffy plush, a soothing companion designed to ease anxiety and stress, this bundle delivers a creative, calming, and holistic experience.
 BRONZE AWARD
Tweeny Skin The Basics Bundle
Price: $90.00
Shop: tweenyskin.com
The Tweeny Skin Basics Bundle is the ultimate starter skincare set for tweens and teens. Created by 15-year-old founder Sienna Jovcevski, it includes a gentle foaming cleanser, lightweight hydrating lotion, and the award-winning TweenScreen SPF 50. Free from fragrance, toxins, and harsh actives, it’s perfect for young, sensitive skin. Dermatologist-approved and beginner-friendly, it helps build healthy habits, boost confidence, and keep skin happy, clear, and glowing—making skincare safe, easy, and fun!
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Best New Product of 2o24
 GOLD AWARD
Babybee Juno Single to Double Pram
Price: $1,049.99
Shop: babybeeonline.com
After more than four years of development and real-world testing with Aussie families, Babybee Juno has arrived—bringing next-level innovation to family life on the move. Australian-designed and European-engineered, Juno is built to grow with your family. Whether you’re parenting one, two, or three kids, Juno makes every outing effortless with its lightweight aluminium frame (just 9.3kg), one-hand, one-step fold, and easy sliding adaptors.
With over 48 configurations, a 22kg seat limit, and a 15kg-capacity basket, Juno is the most versatile pram on the market. It converts from a single to a double, fits a bassinet in the top position, and even accommodates a third child with the Babybee toddler board.
Backed by a lifetime warranty, Juno is more than just a pram—it’s a future-proof, family-first solution designed for maximum convenience, flexibility, and long-term value. Built to adapt, built to last—meet your forever pram.
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SILVER AWARD
tonies® Toniebox
Price: $199.95
Shop: tonies.com
The Toniebox is the original screen-free audio system for kids aged 3+, designed to spark imagination through stories, songs, and educational content. Simply place a hand-painted Tonie figurine on top, and the adventure begins. With favourites like Disney, PAW Patrol, and The Gruffalo, there’s something for every little listener. Parents love how it helps create calming bedtime routines, supports independent play, and boosts language skills by introducing new words in a fun, engaging way.
 BRONZE AWARD
ergoPouch Lyra Convertible Cot
Price: $799.95
Shop: ergopouch.com.au
The Lyra Convertible Cot is more than a cot—it’s a beautifully crafted sleep companion that grows with your child from newborn to toddlerhood. Designed with ergonomics, sustainability, and minimalist style in mind, Lyra features curved lines, natural timber, and a soft, warm tone to suit any nursery aesthetic. With an adjustable base for safety, height extenders for tall parents, and optional caster wheels for mobility, Lyra offers comfort, practicality, and timeless style in one.
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Best Parenting Product of the Year
 GOLD AWARD
Poonami Emergency Nappy Changing Kit
Price: $12.00
Shop: poonami.com.au
The Poonami Emergency Nappy Change Kit is your go-to on-the-go lifesaver for when a nappy disaster strikes. This single-use, compact kit contains everything you need for a quick and hygienic nappy change—no nappy bag required. Inside you’ll find a change mat, wipes, nappy cream, and a fresh nappy, all ready to use. Once you’re done, pop everything back into the eco-friendly bag and toss it in the bin.
It’s the Swiss Army knife of nappy changes, designed for those “uh-oh” moments when you’re caught out without supplies. Perfect to stash in the car, pram, handbag, or leave at the grandparents’ house, it ensures you’re never left scrambling.
Made with convenience, cleanliness, and the environment in mind, the Poonami Kit turns messy moments into no-big-deal ones—because while dirty nappies are inevitable, being unprepared doesn’t have to be.
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SILVER AWARD
The Jiffle Wagon 6-in-1 Stroller
Price: $2,699.00
Shop: infagroup.com.au
The Jiffle wagon is the ultimate versatile all-in-one pram, featuring a spacious 60L lockable cargo hold, smooth under-seat suspension, and a bassinet with panoramic ventilation. Designed for comfort in all seasons, it includes a summer and winter seat and is compatible with multiple capsules using adaptors. The flat-fold design, with or without wheels, ensures easy storage and transport. Best of all, it can be loaded into your boot fully packed, saving time and space for busy parents.
 BRONZE AWARD
MedeScan L’il Nail Buffer
Price: $29.99
Shop: medescan.com.au
The MedeScan L’il Nail Buffer makes nail care safe, gentle, and stress-free for babies and toddlers. With 5 interchangeable buffer heads, it smooths tiny nails without sharp clippers or risk of cuts. The LED light adds precision, and the quiet motor means you can file even while bub sleeps. Lightweight, ergonomic, and battery-powered, it’s easy to use and comes with a stylish carry case for on-the-go convenience. Batteries included—because parents deserve simplicity.
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Best Parenting Service of the Year
 GOLD AWARD
PANDA – Perinatal Anxiety & Depression Australia
Price: FREE
Shop: panda.org.au
PANDA (Perinatal Anxiety & Depression Australia) is a free national mental health and wellbeing helpline supporting expecting and new parents. Our services combine clinical expertise with lived experience, offering both professional counselling and peer support.
We’re here to ensure that all parents—including mums, dads, non-birth parents, and carers—feel safe and supported when facing the emotional challenges of parenthood. Whether you’re feeling overwhelmed, anxious, low, or just not like yourself, PANDA provides a confidential, judgement-free space to talk it through.
Our Mental Health Checklist, available on the PANDA website, offers a quick self-assessment to help parents understand how they’re coping and when to seek support.
Help is just a phone call away—PANDA’s Helpline is open Monday to Saturday on 1300 726 306. Because no one should face parenthood alone, and your mental health matters.
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SILVER AWARD
Rhythm First Aid Infant + Child First Aid Course
Price: $145.00
Shop: rhythmfirstaid.com.au
Rhythm First Aid’s Infant + Child First Aid Course is trusted by thousands of parents, grandparents, and caregivers across Australia. Taught by experienced Paediatric Emergency Nurses, this comprehensive 4-hour course empowers you with the knowledge and hands-on skills to confidently handle emergencies.
Learn CPR, choking first aid, and how to respond to fever, seizures, anaphylaxis, asthma, burns, bites, and drowning. We bust common myths, provide practical training, and help you feel calm, capable, and prepared in any situation.
With expert instruction tailored for real-life parenting, this course is more than education—it’s peace of mind. Because when it comes to your little one’s safety, knowledge truly saves lives.
 BRONZE AWARD
Gidget Foundation Australia
Price: FREE
Shop: gidgetfoundation.org.au
Gidget Foundation Australia provides free, evidence-based clinical support to parents affected by perinatal depression, anxiety, birth trauma, fertility issues, miscarriage, stillbirth, and infant loss. Named after “Gidget,” a mother who died by suicide while experiencing postnatal depression, the not-for-profit ensures no family suffers alone. One in five mothers and one in ten fathers face PNDA—about 100,000 Australians annually. Since inception, they have delivered 93,000 appointments, helping 10,600 families through clinics and Start Talking telehealth.
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Best Brand of the Year
 GOLD AWARD
Babybee
babybeeonline.com
Since 2015, Babybee has been designing award-winning, Australian-made products that make parenting more stylish, stress-free, and fun.
In 2024, after four years of development and feedback from Aussie families, Babybee launched the game-changing Juno single-to-double pram, praised for its superior quality, next-level functionality, and family-first design. They also expanded their range with the Joey Baby Carrier and an updated Luna2 pram.
Making a splash, Babybee debuted at national baby expos and entered the world of bricks and mortar retail through a partnership with The Memo.
Staying true to their customer-first approach, Babybee introduced a lifetime warranty on all full-size prams, added to their already generous 9-month free returns policy, and the inclusion of up to $295 in bonus accessories with every pram purchase. It’s all part of their mission to offer exceptional value, trust, and support to Australian families.
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SILVER AWARD
ergoPouch
ergopouch.com.au
ergoPouch is a premium Australian sleepwear brand known for its TOG-rated sleep solutions made from certified organic cotton and natural fibres. Designed for newborns to six-year-olds, their range simplifies safe sleep with their clever What to Wear guide and room thermometer—a lifesaver for tired parents. We love ergoPouch for making bedtime easier, safer, and more comfortable with their high-quality, breathable, and seasonally appropriate sleepwear trusted by families across Australia.
 BRONZE AWARD
Maxi-Cosi
maxi-cosi.com.au
Maxi-Cosi Australia is a trusted name in car seats, capsules, strollers, and nursery gear, known for safety, innovation, and comfort. Their products meet and exceed Australian safety standards, offering 360° rotation, Air Protect® technology, and compatibility with most stroller brands. From the lightest baby capsules to travel-friendly strollers, every design is crafted for ease, adaptability, and peace of mind. Maxi-Cosi helps families focus on what matters most—making memories with their little ones.
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As we wrap up the 2025 Mum Central Awards, we want to say a huge thank you to the thousands of parents who voted, shared, and championed the products they love.
This year’s winners have earned more than just votes, they’ve earned your trust.
From baby must-haves to teen game-changers, these standout brands and products have made everyday parenting easier, safer, and a whole lot more enjoyable.
Congratulations to all our incredible winners, you’ve officially made your mark on Aussie family life.
Here’s a full breakdown of each of our Award Winners:
