Reader Trial & Sampling Campaign

Thank you for partnering with the Mum Central Network.

Please be aware of the following terms and conditions which apply to a Sampling Campaign booked within the Mum Central Network.

Sampling is a great way to have your product authentically endorsed by our community. Our members are always keen to offer a genuine opinion on a new product and ‘word of mouth’ remains a truly credible and influential tool in the purchasing and decision-making habits of female grocery buyers.

A Sampling Campaign with Mum Central includes:

  • A custom editorial to launch the campaign including an overview of the company and or product on offer, qualification and requirements from readers if they choose to participate and a participation form.
  • Social Media promotion to extend reach.
  • A questionnaire targeted to participants who have trialled the product to ensure the correct data is collected
  • An editorial round-up of the results generated by the campaign. These results will be published online and promoted through Facebook and the Weekly Newsletter.
  • For campaigns including video, readers will compile a custom video review of your product. These can independently be published across their social channels or shared with us for a compilation video (or both). This will be negotiated with you as part of the campaign process.
  • We recommend publishing your editorial feature during the week (M-F) at 7pm, preferred timings can be requested however this is at the discretion of our Editor.
  • Client brief and supporting assets are due four weeks before the live date. Penalties apply for late delivery, and may result in a change of date or additional fees. Please refer to the Terms & Conditions for further information.
  • It’s imperative that ALL required information is provided upfront for video briefing as we are not always able to make changes once filming has commenced.
  • Images should be of high quality and as professional as possible. All images must be 1000 pixels wide. Images are a crucial part of campaigns achieving their best possible results.