Breastfeeding is one of those things that’s meant to come “naturally”… except when it doesn’t. Between cracked nipples, cluster feeds, leaking boobs and trying to latch a hungry newborn at 3am, it’s safe to say Mother Nature can be a bit of an overachiever.
The good news? You don’t have to tackle your breastfeeding journey armed with nothing more than determination and a muslin cloth. There are some seriously clever products out there designed to make feeding easier, more comfortable and way less stressful. Whether you’re nursing, pumping, combo feeding or simply trying to keep breast milk off every shirt you own, the right gear can make all the difference.
We’ve rounded up the best breastfeeding products Australian mums are loving right now. From game-changing pumps and nipple soothing to nursing treats, to milk storage, and all those little lifesavers you never knew existed until your boobs became the hardest-working members of the family.
Breastfeeding Essentials Every Mum Will Love
Booby Booster Organic Lactation Chocolate Drink
RRP: $25.99
WHERE TO BUY: Ninja Mama
Designed specifically for postpartum and breastfeeding mums, Booby Booster® makes lactation support simple, tasty and something you’ll actually look forward to. With its smooth chocolate flavour and fuss-free sachets, it’s a handy addition to your breastfeeding routine, and a nice excuse for a proper treat during the harder days.
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Milk and Bloom Lactation Treats Ultimate Mum Bundle
RRP: $160 and FREE Express Shipping
WHERE TO BUY: Milk and Bloom
Who said breastfeeding support had to taste like a sad health food snack? Milk and Bloom makes fresh lactation cookies and brownies that feel like a proper treat, because mums deserve more than another boring “good for you” food. Everything is baked fresh to order and express shipped on baking day, so nothing sits around going stale on a shelf.
Made with simple pantry ingredients, Milk and Bloom’s range includes bakery-style lactation cookies, fudgy brownies, breakfast cookies and handy mini cookies that fit perfectly into the nappy bag. The Ultimate Mum Bundle brings together the Signature Cookie Discovery Box, Brownie Discovery Box, Breakfast Discovery Box and Mini Cookie Discovery Box, so mums can try the entire range in one go.
Created for postpartum and breastfeeding mums, Milk and Bloom is all about comfort, nourishment and a little bit of kindness during new motherhood. No mystery ingredients, no waiting around, just fresh baked treats made with care and delivered straight to your door.
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Tommee Tippee Double Wearable Breast Pump
RRP: $429.99
WHERE TO BUY: Tommee Tippee
Remember when pumping meant being stuck next to a machine with your hands full and absolutely no chance of getting anything else done? Wearable breast pumps are changing the game for busy parents, and the Tommee Tippee Double Wearable Breast Pump is designed to give mums more freedom while expressing, wherever they happen to be.
This discreet double wearable pump sits inside your nursing bra, so you can express while making breakfast, folding washing or attempting to keep the house from looking like a baby tornado hit it. Developed with healthcare professionals, it’s lightweight, USB rechargeable and customisable with six horn inserts for comfort, with multiple massage and express settings to suit your routine.
Parents are loving the convenience too, with the pump receiving a 5 star rating from Baby Bunting reviewers, with mums praising its comfort, quiet operation and hands-free design. For anyone wondering whether a wearable pump is genuinely worth it, this one is worth a proper look.
Rite Aid Hydrogel Breast Discs
RRP: $8.99
WHERE TO BUY: Rite Aid
Sore nipples and cracked nipples are something many breastfeeding mums experience, especially in those early days when everything about feeding is new and your body is still figuring things out. Rite Aid Hydrogel Breast Discs offer cooling relief and soothing comfort when you need it most, helping to moisturise, protect and support your skin between feeds.
Designed to be simple for busy mums, these soft hydrogel discs are easy to apply and remove and can be used between breastfeeding sessions without any fuss or mess. The cooling hydrogel formula helps keep nipples feeling hydrated and comfortable while creating a supportive environment for the natural healing process. Basically, they’re a little pocket of relief when your boobs need some extra TLC.
Trusted by healthcare professionals and lactation consultants, Rite Aid Hydrogel Breast Discs have also picked up plenty of mum-approved recognition, including being named the highest-rated breastfeeding product at TellMeBaby and earning eight straight years of gold awards with My Child and Bounty Baby.
Welcare Nurture Breast Milk Storage Bags
RRP: $19.95
WHERE TO BUY: Welcare
Pumping mums know breast milk is precious, so having a reliable way to store every drop of liquid gold matters more than people realise until they’re actually doing it. Welcare Nurture Breast Milk Storage Bags make storing, freezing and preparing breast milk simple, hygienic and fuss-free, whether you’re building a freezer stash or just planning ahead for tomorrow’s feeds.
Each pre-sterilised bag is ready to use straight from the pack, with a strong double track seal designed to help minimise leaks and keep your milk safely stored. The self-standing base makes filling easier, because the last thing any tired mum needs is a bag tipping over mid pumping session at 2am.
With a 250mL capacity and easy-pour spout, these single use bags take the stress out of transferring milk when baby is ready for a feed. Just label, store and pour. Another little breastfeeding essential that makes life with a baby that bit easier.
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Blissful Diary Muslin Nursing Cover
RRP: $19.99
WHERE TO BUY: Amazon
Breastfeeding in public can feel a little daunting at first, especially when you’re still finding your confidence and working out how everything fits together. The Blissful Diary Muslin Nursing Cover gives mums a little extra privacy while feeding, without feeling like you’re hiding away in the process. Because feeding your baby shouldn’t mean retreating to the nearest toilet cubicle just to get some peace.
Made from soft, lightweight and breathable muslin cotton, this nursing cover helps keep both mum and bub comfortable, even on warmer days when the last thing you want is extra fabric trapping heat. The clever arch neckline allows airflow and lets mums keep eye contact with their baby during feeds, while the adjustable neck and back straps help keep everything sitting comfortably in place.
Available in a range of soft colours, this breastfeeding cover is a practical addition to any nappy bag. Whether you’re heading out for coffee, shopping or a family day out, it makes breastfeeding on the go feel a whole lot easier.
Momcozy Memory Foam Nursing Pillow
RRP: $95.99
WHERE TO BUY: Amazon
Breastfeeding sessions can be long, and holding a growing baby in the perfect position isn’t always as easy as those baby books make it look, especially once your arms start to give out. The Momcozy Memory Foam Nursing Pillow gives mums extra support during feeds, helping take the pressure off tired arms and shoulders when baby wants to settle in for a marathon feed.
Made with memory foam, this nursing pillow has a wider cushion and clever safety fence design to help keep baby comfortably supported during breastfeeding, so you’re not constantly repositioning. The adjustable waist strap helps keep it sitting securely, so mums can focus less on pillow wrangling and more on actually bonding with bub.
With a removable, machine washable cover, it’s a practical nursery must-have that can handle all the little messes that come with life with a baby. Plus, it can be used long after breastfeeding ends for cuddles, bottle feeds and storytime.
Paruu Silver Nipple Shields for Breastfeeding
RRP: From $49.99
WHERE TO BUY: Amazon
Breastfeeding mums know sore nipples can make those early feeds feel tough, particularly in the first few weeks when everyone is still learning. Paruu Silver Nipple Shields are designed to give sore nipples some extra comfort and protection, creating a gentle barrier between sensitive skin and clothing while you go about your day. Sometimes your boobs just need a little extra TLC during those demanding newborn days.
Made with a 999 silver electroplated surface and paired with soft silicone nipple covers, these reusable nipple protectors are designed to support mums through common breastfeeding challenges like irritation, friction and tender skin. The set includes different silicone shield sizes, making it easier to find a comfortable fit while feeding or expressing throughout the day.
Recommended by IBCLC professionals, Paruu Silver Nipple Shields are a handy addition to your breastfeeding toolkit. They’re reusable, travel-friendly and easy to clean, making them a practical option for mums wanting extra comfort during their feeding journey.
Breastfeeding Products FAQ
What helps with sore or cracked nipples when breastfeeding?
Cooling hydrogel discs, like the Rite Aid Hydrogel Breast Discs, are a popular option, helping to moisturise, protect and support the skin between feeds while supporting the natural healing process. Silver nipple shields, such as Paruu Silver Nipple Shields, are another option mums use to create a barrier between sensitive skin and clothing while feeds settle in.
How long can breast milk be stored in storage bags?
Storage times vary depending on whether milk is refrigerated or frozen, so it’s worth checking guidance from your maternal health nurse or lactation consultant. What matters most is using pre-sterilised, leak-resistant bags, like Welcare Nurture Breast Milk Storage Bags with their double track seal and 250mL capacity, so milk stays safely stored until you need it.
Are wearable breast pumps worth it?
For a lot of mums, yes. Wearable pumps like the Tommee Tippee Double Wearable Breast Pump sit inside your nursing bra, freeing up your hands to get on with everyday tasks while expressing. They tend to be lightweight, USB rechargeable and offer multiple settings, making them a convenient option for busy parents who don’t want to be tied to a machine.
Do nursing covers make breastfeeding in public easier?
Many mums find a nursing cover helpful for building confidence when feeding away from home. Covers made from soft, breathable muslin, like the Blissful Diary Muslin Nursing Cover, are designed with features like an arch neckline for airflow and eye contact with baby, so feeding on the go feels a little more comfortable and a little less stressful.
Every breastfeeding journey looks different, and what works brilliantly for one mum might not be the magic fix for another. The good news is there are plenty of products designed to make those feeds, pumps and newborn days just that little bit easier.
Whether you’re preparing for baby’s arrival or looking for something to make breastfeeding life more comfortable, these mum-approved finds are here to help. Because while we can’t promise fewer midnight feeds or a baby who sleeps through the night, having the right gear can definitely make the ride smoother.
Our Breastfeeding Products Roundup is a sponsored editorial, where we handpick and collaborate with brands we genuinely admire to bring you the latest trends. If you’re interested in joining our future editions, don’t hesitate to get in touch!
