Content Creators Wanted to Join Mum Central’s Content Crew

Are you a mum who loves to create videos and would love to see them come to life on our platform? Do you love showcasing your stories on socials? Can you put together a perfect reel or navigate the TikTok trends? Do you have a keen eye for style and design or perhaps you’re a whiz in the kitchen and love to photograph your creations.

We’re looking for content creators to showcase their skills with our engaged audience and join our Content Creation Team. This is an ongoing opportunity where you can pick and choose which projects you want to take on.

We are looking for content creators in the following areas:


Mum Central isn’t just a digital marketing network; we’re a community, a family, and a powerhouse in the parenting world. Our reach extends to over a million mums, offering them a blend of authenticity, creativity and connection. We’re dedicated to being a voice for brand partners and a trusted friend for mothers on their parenting journey.

At Mum Central, we’re dedicated to providing content that’s not only high-quality and authentic but also timely and relevant for our audience of women aged 20-55. We’re looking for MORE like-minded parents to join our content community. 

As part of the Mum Central content creator team, you will work closely with our content editor to create recipes, photos, videos and reviews. If this sounds like something you’d be interested in doing, read on to find out more of what we are after.

1. FOOD: Recipe Creation & Food Styling 

Food stylists wanted
Source: Adobe Stock

We all love a delicious-looking recipe that’s easy to replicate and fills our bellies with goodness. Our food team not only love food, but they know how to make it look great too!

Mum Central are on the hunt for food content creators to bring their love of food to our community. If you have recipes you’d like to share with us and a keen eye for food photography, you’re our perfect match!

Bonus if you can also create video content for our recipe section. Our food stylists may also be called to create content for clients, so being able to master a client brief is a huge advantage (and a great source of income, too!)

Check out our RECIPE section to get a feel for the content we love to create.

espresso martini pavlova
Espresso Martini pavlova, anyone? Source: Supplied

2. HOME: Interior Stylists & Home Decor

Content creators wanted
Do you have an eye for good home design and decor? Source: Adobe Stock

Instagram is brimming with absolutely beautifully styled homes, often using affordable and available products from Kmart, IKEA and Target. There is something so satisfying about a lovely styled home, and if you are one of the lucky ones with a keen eye for interior design, we want to hear from you!

Our interior design stylists can pull together a room that pops with colour, creativity and calmness. You will be a huge fan of homewares, know how to style a coffee table and love to showcase your interior design talents on social media.

If you have an Instagram account that already features your home, or if this is something you’ve always wanted to do, then take the next step and join our Content Creator team.

3. ARTS & CRAFTS: DIY Reels, Tutorials & Engaging Content

If you love creating fun arts and crafts we’d love to hear from you!

Are you a DIY arts and crafts enthusiast brimming with creative ideas and looking for a platform to share your amazing content? We’re searching for talented individuals who love to inspire others with their crafty skills. Whether it’s scrapbooking, knitting, upcycling, or any form of arts and crafts, we want to hear from you! This is a great opportunity to showcase your talents to a vibrant community of Australian women, especially mothers, who are eager to dive into the DIY world.

If you’ve got a knack for creating engaging reels, tutorials, or any form of captivating arts and crafts content, we’d love to hear from you.

4. SOCIAL MEDIA: Video & Reels on TikTok, Facebok & Instagram

Mum Central is also searching for cheeky social media content creators who can delve into the weird, wonderful and wacky world of parenting. Our ideal video content creators will be comfortable in front of the camera and have a strong sense of humour. They don’t take themselves too seriously and can see the funny side of parenting. They live it every day!

If you love creating reels on Meta and/or TikTok, then why not share your craft with our readers at Mum Central? We are after video content creators who are interested in making content directly for Mum Central (paid) and content creators looking to share their reels in a partnership to drive even more exposure for your profile. Does this sound like you?? Take the leap and apply!

@mumcentral It’s either fuel or groceries these days 😬 #momsoftiktok #fuelprices #mumsoftiktok #momlife ♬ original sound – Mum Central

5. MUM’S THE WORD: Adult & Child Reviewers for our Review Crew

Are your kids keen to review products on camera? Source: Supplied

Our Mum Central Review Crew – Mum’s the Word – is also expanding in 2024 and we are currently looking for families and kid testers to review various products for us. If you enjoy recommending products you like to others, love receiving products in the mail and are pretty good behind the camera (and on camera, too), then this opportunity has your name ALL over it.

We are after mums, families, and mini-superstar kids who love to share their opinions on camera.

Orbeez review parents get involved
Try new products and tell us what you think! Source: Supplied

Our VIP product testers will trial and review various products based on what you like and what time frames suit you. Pick and choose the products you’d like to review, which may include:

  • TOYS including games, sensory play kits, bikes and trampolines
  • BABY ITEMS including prams, bottles, sleep bags and nursery products
  • HEALTH & WELLNESS PRODUCTS including air purifiers, vaporizers, thermometers
  • HOUSEHOLD ITEMS such as furniture, kitchen appliances, bedding,
  • FOOD including new items, pre-made kits and baby food
  • EXPERIENCES include swimming lessons, trampoline parks, baby/toddler programs, and much more!

Some of our review opportunities require just photos and your feedback, while others require video reviews and content too. Some will require just Mum to share her thoughts, while other reviews may involve your little ones, too. The beauty of our Mum’s the Word panel is that YOU get to pick and choose which reviews you apply for so only pick the ones that suit your family!

Source: Supplied

At the end of every review, you’ll be required to complete an online survey and provide us with your honest feedback so good communication skills are necessary. Find out more and apply to join our Mum’s the Word Review Crew.

join the team

Ready to apply?! We’re ready to hear all about you!
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Avatar of Belinda Jennings

Belinda's a passionate advocate for community and connection. As the founder of the Mum Central Network she’s committed to celebrating the journey that is Australian parenthood. Mum to two cheeky boys, and wife to her superstar husband, they live a busy but crazy lifestyle in Adelaide. Great conversation, close friends and good chocolate are her chosen weapons for daily survival. Oh, and bubbles. Champagne is key.

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