What mum doesn’t want to wear designer labels? Oh wait, you can’t stomach the high price tag? Well, get ready to save big! Game changer ahead: TK Maxx is coming to Australia!
Global discount chain TK Maxx (known as TJ Maxx in the U.S. market) is making its way to Australia – and you might want to celebrate. Why? Well if you love to shop and love your labels you’re about to find a new favourite retailer! What you won’t find is bottom-line, cheapo, off-brand clothes. Oh no. Instead, you’ll find top name labels but, possibly last season’s looks, heavily discounted.
Parent company TJX Companies Inc. recently bought Australian discount retailer Trade Secret. The U.S.-based company (they also have stores across Europe) has plans to turn 35 of the Trade Secret stores in TK Maxx’s starting in April 2017.
Unlike well-known stores such as Target or Kmart, TK Maxx won’t necessarily have a predictable line up of brands. Instead of carrying their own brands, TK Maxx negotiates deals with other manufacturers. How? Well, the manufacturer may make too much of a product, not sell enough of it or may need to clear out their stock in order to make room for the new season’s looks. TK Maxx buyers get major deals on these items, and then pass the savings on to the consumers. That’s a win for you!
TJX spokesperson Tessa Buenen told Inside Retail, “Australian shoppers are extremely savvy and value oriented, so we think our offer is going to be a winning formula here and we’re very excited about our growth opportunities for this market.”
The Daily Telegraph has revealed that roll out locations will begin where existing Trade Secret stores are operation, showing this map of where TK Maxx will roll out in New South Wales.
Even though you’ll be able to expect mega savings, you can’t expect that you’ll always find exactly what you’re looking for. That fashionable top you saw in a magazine may be at TK Maxx one day and gone the next. You may go in looking for a simple skirt and come out with a designer jacket at a price that makes your eyes pop out (in a totally good way). It’s like a mini treasure hunt every time you walk in the store. Buenen notes, “because of the way we buy, we have several deliveries per week with thousands of new products hitting shop floors.” She adds, “This means that no two stores are the same, and with new products arriving regularly there will always be something new and fresh for shoppers to discover on a visit to our stores.”
This is good news for all of us mums. With a revolving array of items, TK Maxx offers everyone the chance to find their wardrobe must-haves without the crazy-high price tag.