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Vote Now in the 2024 Mum Central Awards and You Could WIN!

Our inaugural Mum Central Awards are well and truly underway, with hundreds of amazing products and services nominated. It’s been an incredible few months, and we are beyond excited to announce the nominees across all 40+ categories.

The Mum Central Awards are all about showcasing amazing businesses, both big and small, and spotlighting their fantastic products to our awesome community. Though nominations are wrapped up, the spotlight’s now on you to pick the winners in each category!

Vote in the Mum Central Awards, and you could win!

Your vote really counts here, and you can cast your vote for as many categories as you like (but can only place one vote per category). Plus, just for voting, you’ll go in the draw to win a $300 JB Hi-Fi Gift Card. How cool is that?

Get in on the fun! Voting is now open and wraps up at 11.59pm AEST on Tuesday, 30 April 2024. Don’t miss out on making your vote count! 🎉

Who will take home the GOLD, SILVER and BRONZE in each category? It’s up to YOU to decide!

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Meet our Nominees in the Mum Central Awards

If you know who you want to vote for, you can jump directly to. the VOTING FORM HERE. Otherwise, sit back and learn more about the amazing brands who have been nominated, and perhaps find some new favourites in the process! Please note, all nominees are listed in alphabetic order to make them easy to find.


best-baby-category-banner-2Best Travel Pram

  1. BABYBEE MILES TRAVEL STROLLER $449.99: Lightweight & compact (6.9kg), Miles features quick one-second fold, lays flat for newborns, has a belly bar, spacious basket, UPF50+ sun protection & quality materials.
  2. LECLERCBABY INFLUENCER STROLLER $859: Ultra-light & compact, the Leclercbaby Influencer Stroller folds quickly, fits in the overhead compartment & is constructed from quality materials in 3 stunning colours
  3. MILLY + COUP PIXI TRAVEL STROLLER $449.99: Travel more, worry less with Pixi. Ultra-lightweight (6.9kg), from newborn to 5 years & huge 22kg capacity. Comes with carry bag, belly bar & stay-put harness covers.
  4. NUNA TRVL $649: Suitable from birth to 22.7 kg, TRVL is ultra-lightweight (6.6 kg) & does not compromise on quality. Luxe materials, sturdy frame & innovative features. Compatible with Nuna KLIK plus capsule too!
  5. REDSBABY SKIP²  $449: Perfect for travel, the SKIP² Stroller is lightweight (6.9kg), has an ultra-compact fold & fits in the plane overhead compartment with its included cover bag & carry handle.
  6. SILVER CROSS CLIC STROLLER $599: Lightweight & compact, Clic features a one-hand seat recline, signature sustainable fabrics & super compact fold for families on the go, carrying baby from birth to toddler (22kg).

Best Single Pram

  1. BABYBEE ROVER3 REVERSIBLE FULL-SIZED PRAM $1099.99Newborn (with bassinet) to 4 years, the ROVER3 is made to grow with your little one. Capsule compatible, compact fold & generous storage with luxe finishes.
  2. MILLY + COUP MILO2 REVERSIBLE FULL-SIZED PRAM $949.99:   This full size single stroller is lightweight (10kg), suits from newborn, front or rear facing seat, 11 adjustable handlebar positions & XL 10kg capacity basket.
  3. NUNA TRIV NEXT $899: Suitable from birth to 22.7kg, TRIV Next features all-wheel suspension, one-touch braking, easy manoeuvrability & rear-facing seat. Quality engineering & construction throughout like riding on air!
  4. REDSBABY NUVO $1,199: A single-to-double pram, Nuvo is designed with growing families in mind. 18 configurations carry up to three children, at just 8.2kg, it boasts an XL 12kg basket, suspension and luxe finish.
  5. SILVER CROSS REEF $1,799: Stylish & functional, Reef is suitable from birth to 22kg (approx 4yo). Best in class manoeuvrability, enhanced suspension, one-handed fold, 5kg basket, genius harness & forward/ rear facing.

Best Double Pram

  1. BABYBEE DUO3 SINGLE TO DOUBLE PRAM $1,249.99: A single-to-double pram, Duo3 offers over 30 configurations, one-step one-second fold, bassinet, full size seats, XXL shopping basket, fits in tight spaces & built with premium materials to last.
  2. LARKTALE 2 SEAT PRAM WAGON $1,195: Designed to transform family outings, Larktale 2 offers flexibility, ease of use & safety for up to two children (90kg). Push button fold, storage basket, sun canopy & rain cover.
  3. NUNA DEMI grow $1,399: Cleverly crafted with 33 usage modes, DEMI’s lightweight (8.72kg), features luxe leatherette finishes and flexible seating configurations with 33 usage modes & suitable from birth to 22kg.
  4. REDSBABY NUVO $1,199: A single-to-double pram, Nuvo is designed with growing families in mind. 18 configurations carry up to three children, and at just 8.2kg, it boasts an XL 12kg basket, suspension & luxe finish.
  5. SILVER CROSS WAVE $1,899: Its unique & flexible design of up to 30 configurations has it ready to go as a single or double pram out of the box. Suitable birth to 4 years (22kg), 7 strolling modes & $500 accessories.

Best Pram Under $1,000

  1. JOIE CHROME DLX & CARRY COT $799: Featuring 4 travel modes from birth to 22 kg, the Ultra compact Chrome DLX features gravity fold, brilliant suspension compatible with the included chrome™ carry cot.
  2. MILLY + COUP MILO2 REVERSIBLE FULL-SIZED PRAM $949.99:   This full size single stroller is lightweight (10kg), suits from newborn, front or rear facing seat, 11 adjustable handlebar positions & XL 10kg capacity basket.
  3. REDSBABY AERON $799: With a unique one-hand, one-second fold, style meets functionality with Aeron. Suitable for newborns, it features a spacious 8kg basket, 4-wheel suspension and is compact amd agile.
  4. SILVER CROSS PIONEER $999: Light for optimum handling, this stunning design can see you off-road or strolling in the city. Multi-terrain tyres, 4-way suspension and included carrycot for the smoothest ride and comfort.

Best Pram Over $1,000

  1. BUMBLERIDE INDIE ALL TERRAIN STROLLER From $1099.95:  Designed for off road & city streets, Indie’s suitable from birth to toddler with its lightweight frame, one-step fold and standing stow.
  2. NUNA MIXX next $1,199: Easy to manoeuvre with one hand, MIXX next features a compact fold, can fit into tight spaces and is engineered for comfort. Reversible seat, all-round suspension and suits birth to 27kg.
  3. THE JIFFLE WAGON 6 IN 1 STROLLER $2,699:  The Jiffle wagon is a 6 in 1 stroller with capsule compatibility, bassinet, seat, duo, ride along board and doubles as a wagon cart with a large 60L cargo hold.

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best-nursery-category-banner-2Best Cot & Co-Sleeper 

  1. BABYBEE POD BASSINET & CO SLEEPER $429.99: Babybee’s POD seamlessly converts from bedside sleeper to stand-alone bassinet (birth to 9kg) and features 7 adjustable height positions, storage basket and carry bag.
  2. JOIE roomie™ go $369: Made for travel, the roomie go quickly folds down into one tiny package. It’s compact and lightweight. Lift and lower the side panel to easily access baby during those late-night wakeup calls.
  3. TROLL LUKAS COT $799.95: Crafted from birch wood in Europe, this cot exudes quality and durability. The seamless transition between cot, junior bed & child’s sofa makes it a staple as your child grows.

Best Play Mat

  1. BABYBEE OLLIE PLAY GYM $229.99Safe, calming and spacious, OLLIE play gym offers true luxurious comfort, a huge 116cm playspace, reversible luxe linen-cotton quilted playmat including 5 toys for sensory play.
  2. FREDDY & CO BABY PLAY MAT $189.95:  Freddy & Co’S reversible TPU baby play mats are designed with care, are non-toxic and free from harmful chemicals, providing worry-free playtime little explorers.
  3. LITTLE WIWA® PLAY MAT $189: Award-winning play mats offering premium eco-friendly luxury. Non-toxic TPU foam, free from PVC, BPA, & toxic chemicals. 15mm thick shock absorbent cushioning, 1500+ 5-star reviews
  4. MARMALADE LION CUDDLY FACES ACTIVITY PLAY MAT$159 – $214: Perfect for napping, tummy time & learning to roll, crawl & beyond, this waterproof play mat is temperature-activated & non-slip for use on all surfaces.
  5. MUNCHKIN & BEAR LUXE PADDED PLAY MAT $189.95: Munchkin & Bear’s ultra thick, reversible, memory foam TPU mats offer comfort & safety, are non-toxic, waterproof and used daily in 100,000+ Australian homes.

Best Nursery Accessories 

  1. CUSHII BABY LOUNGER $179: A lightweight, portable nest to cradle bub to provide much-needed hands-free time. Its TENCEL™ fibres offer silky, superior comfort, extra breathability and temperature regulation.
  2. KIDS POSTERS WALL STICKERS $19.95 – $45: These 100% wall safe fabric stickers and decals transform your child’s bedroom or nursery into an adventurous wonderland. Removable and eco-friendly, just peel & stick!
  3. TOMMEE TIPPEE TWIST & CLICK NAPPY DISPOSAL BIN $69.95:  The one and only bin that wraps each nappy for guaranteed odour and germ protection*. For no smells, less mess, and fewer trips to the outside bin.

mum centralbest-sleep-category-banner-2Best Baby Monitor

  1. ORICOM BS7 BABYSENSE7 BREATHING MOVEMENT MONITOR $249 An integrated system with sensor pads under baby’s mattress to continually monitor breathing movement rate, an audible alarm if breathing slows.
  2. ORICOM GUARDIAN PRO WEARABLE SLEEP TRACKER + VIDEO BABY MONITOR $699: An innovative wearable product designed to monitor baby’s wellness and sleep quality, with data & sleep quality report in the App.
  3. ORICOM OBH650P 5” SMART HD NURSERY PAL SKYVIEW BABY MONITOR WITH COT STAND $399: Enjoy clear, unobstructed & overhead views of your sleeping baby. Wi-Fi enabled, with HD camera and feature-rich app.
  4. ORICOM OBH930 5″ SMART HD NURSERY PAL GLOW+ BABY MONITOR $329: Featuring motorised pan, tilt, and zoom functionality, enjoy remote access via Wi-Fi to stay close to baby via the HD camera feed via the app.
  5. TWEETYCAM BABY MONITOR $239: The all-new Tweetycam baby monitor gives parents complete peace of mind and the freedom to watch over their little ones. The perfect sleep companion.
  6. UNIDEN BW6101R SUPER HD 5” SMART BABY CAMERA/MONITOR WITH SMARTPHONE ACCESS & CUSTOMISABLE NIGHT LIGHT $399.95: 5″ colour screen HD (720p), 2K camera (3MP) super HD resolution & crisp night vision.
  7. UNIDEN BW6181R SUPER HD 5” SMART BABY CAMERA/MONITOR WITH SMARTPHONE ACCESS & CUSTOMISABLE ANIMATED NIGHT LIGHT $399.95: 2K (3MP) Pan & Tilt Camera, 6 x zoom, remote view & danger zone settings.

Best Sleep Aid

  1. AROMA-SNOOZE PLUS 8 IN 1 HUMIDIFIER KIT $135: An innovative all-in-one humidifier with ultrasonic technology to promote a serene atmosphere with soothing sounds for relaxation and enhanced sleep quality.
  2. BABY SLEEP PODS $59A universal sun and sleep shade for prams for on-the-go naps. The premium air-permeable fabric ensures optimal airflow to capsules, bassinets, single strollers & prams with hoods.
  3. COCOONABABY® NEST$349: An ergonomic cocoon used in a baby’s cot, it helps to limit gastric reflux, minimise the risk of flat head syndrome, improve the quality & duration of sleep and make the baby feel safe.
  4. ergoPouch DRIFT AWAY WHITE NOISE MACHINE $64.95Featuring 7 clean & cleaerr sleep sounds, it’s designed to promote deep, restorative sleep for babies and adults. A lightweight design with a 48-hour battery life.
  5. EUKY BEAR SWEET DREAMS SLEEP AID $79.95: Combining the benefits of sound, light & aromatherapy, this unit also features pink noise, heartbeat, waterfall & custom lullabies to help babies drift off to sleep more easily.
  6. NODIEE SLEEP ASSIST SMART PRO$119.95: Nodiee is a 6-in-1 machine that streamlines bedside needs. A white noise machine, sleep trainer, breastfeeding light & distraction at nappy change time.
  7. SLUMBER BUM SANTI THE SLOTH $169:  An all-in-one soft plush programmable sleep companion, Santi the Sloth features an internal Bluetooth speaker, variable night light, safe teether ring and stimulating textures and colours.

Best Sleepwear

  1. BABY LOVES SLEEP KOALA HUGS NEWBORN SWADDLE WRAP $58.95:  Made from soft, stretchy organic cotton, Koala Hugs features clever arm pockets to cocoon baby, calm startle reflex & feeling safe and sleeping longer.
  2. ergoPouch 2.5 TOG COCOON SWADDLE BAG $64.95: Easy to use and difficult to escape from, these zip-up swaddles are TOG-rated for warmth, keeping baby snug & securely swaddled without complicated wrapping.
  3. JUJO BABY SHWRAP™ BLANKET WITH SLEEVE $99-$109: For 0-12 month-olds, this innovative sleeved blanket combines cosiness & freedom, allowing easy transfers without unwrapping from cot to car to pram.

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best-feeding-category-banner-2Best Breast Pump

  1. MINBIE BREAST PUMP $350:  This NEW dual motor pump expresses more in less time. Hospital-grade suction, 3 soft cup sizes, weighs just 610g, 2.5 hours battery life, soft night light, and hygienic one-way closed system.
  2. TOMMEE TIPPEE MADE FOR ME™ DOUBLE ELECTRIC BREAST PUMP $359.95:  Easy to assemble & clean, 90 mins of pumping per charge, and a built-in closed system to avoid loss of milk. BPA & BPS-free materials for safety.
  3. TOMMEE TIPPEE MADE FOR ME WEARABLE BREAST PUMP $599:  Featuring 5 horn sizes for various nipple sizes, ConstantComfort™ technology to mimics baby’s latch, a nipple alignment light & in-app controls for tracking.
  4. WELCARE NURTURE WEARABLE ELECTRIC BREAST PUMP $99.95:  A lightweight, hands-free wearable breast pump with an anti-backflow system, 3 modes and 9 suction levels, LED screen & rechargeable battery.

Best Steriliser

  1. HAENIM BOTTLE STERILISER SMART FLEX 5TH GEN $589:  This steriliser can hold up to 16 bottles and eliminate up to 99.9% of germs & bacteria from bottles, teats, dummies, teethers, small toys & breast pump accessories.
  2. MILTON ANTIBACTERIAL TABLETS $10.49: These cold water sterilisation tablets take just 15 minutes to clean and kill 99.9% of germs. They’re effective for 24 hours and are perfect for travel with no need to rinse.
  3. MILTON SOLO TRAVEL STERILISER $34: Designed to be quick & easy, the solo fits one bottle, perfect for travel on the go. Its unique pop-up safety vent allows pressure to form, creates more heat & better sterilisation.
  4. MINBIE UV STERILISER & DRYER $330:  Minbie’s UV stainless steel steriliser effectively kills bacteria, viruses, and other pathogens. It’s fast-drying, large capacity holds 9 bottles plus pump parts, phones and other items.
  5. TOMMEE TIPPEE ULTRA UV STERILISER, DRYER & STORAGE $319.95: Expertly engineered, the UV light sterilises and dries everything fast. No water, no steam, no noise.  UV lights kill viruses and 99.9% of harmful bacteria.

Best High Chair

  1. JOIE MULTIPLY 6 IN 1 $329: Its 6 modes meet your mealtime, playtime & activity time needs from birth to 6 years. It’s a baby highchair, traditional highchair, booster, portable booster, toddler chair, & play table.
  2. LEANDER HIGH CHAIR $449.95: Practical & beautiful, this Nordic design with moulded backrest & safety bar provides excellent support. Adjustable backrest, seat & footplate grows with your child.
  3. MAXI COSI MINLA HIGH CHAIR $429: A modern 6-in-1 high chair to be use from birth up to 6 years of age, the Minla is full of possibilities as your chid grows with 5 reclining positions, 4 tray positions & 9 different heights.
  4. REDSBABY HILO² HIGH CHAIR $229Easy to clean surfaces, removable tray and accessories made from machine washable materials, HILO² converts to a junior and play chair as your child grows.

Best Bottles

  1. MINBIE PPSU BOTTLES & TEATS $68: Minbie’s patented teat design protects & nurtures breastfeeding, while the ergonomic & resilient premium PPSU bottles offer the most heat-resistant, safe and durable baby bottles.
  2. MOOKI THE ONE BABY BOTTLE $21.95: Crafted with innovation in mind, The One’s ergonomic design ensures a comfortable grip for tiny hands and adult fingers. It is BPA-free and has a wide neck design for easy cleaning.
  3. NUK FOR NATURE SUSTAINABLE BOTTLES From $12.95: 98% of mums agree they give babies the same experience as breastfeeding. Nipple-shaped teats & flow mimic breastfeeding for a smooth & natural flow.
  4. TOMMEE TIPPEE ADVANCED ANTI-COLIC BABY BOTTLES $13.95: Offering superior performance, the unique 3-piece, anti-colic venting system draws air away from milk & baby, meaning less wind, reflux & discomfort.
  5. TOMMEE TIPPEE CLOSER TO NATURE BABY BOTTLES $11.95: Featuring an extra-wide neck, made from super soft silicone, BPA Free, anti-colic valve & breast-like teat to encourage a natural latch & prevent nipple confusion.

Best Feeding Accessories

  1. BABY BREZZA FORMULA PRO ADVANCED $499.99: Designed to simplify feeding time for busy parents, receive perfectly prepared bottles with 3 temperature settings and accurate and consistent formula dispensing.
  2. BIG SOFTIES POP OVER BIBS $10-$12Featuring a comfortable rib neck and either appliqued, embroidered or printed designs, these machine washable popover bibs are the perfect size to protect from mealtime messes.
  3. CHERUB BABY AUTOMATIC BABY FOOD MAKER $249.99: Steam, puree, blend, and serve up to 12 meals in just 20 minutes with this all-in-one solution. Whip up homemade baby food or sterilise and warm bottles instead.
  4. DONE BY DEER PEEKABOO SPOUT & SNACK CUP SET $59.95: 100% food grade silicone, promotes independence as snacks won’t fall, spout cup with a spill-resistant lid. Shatterproof & microwave/dishwasher/freezer safe.
  5. MARCUS & MARCUS TODDLER FEEDING UTENSILS, STRONG SUCTIONS PLATES, CUTLERY $Assorted: Based around 7 fun, bold & bright animal characters, each product is safe, easy to use and encourages independent eating while providing fun at mealtimes.
  6. STARTING SOLIDS SUCKIE SCOOP PLATE $39.95: Designed by paediatric dietitians, these plates really suck! High concave walls teach how to scoop,  Hidden suction base keeps it secure for less mealtime mess!
  7. TOMMEE TIPPEE TODDLER SILICONE BOWL & SPOON $15: These BPA-free food-grade silicone spoon & bowl sets are dishwasher/steriliser safe, lightweight, flexible, hypo-allergenic, bacteria resistant & super soft to the touch.

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best-on-the-go-category-banner-2Best Car Seat

  1. INFASECURE ADAPT MORE 0-6 MONTH BABY CAPSULE $829.99: Lightweight at 4.6kg, no need to reattach or readjust the top tether strap each time. Stroller & ISOFix compatible & super compact at 59cm rearward facing.
  2. INFASECURE ATTAIN MORE 0-4 YEAR CAR SEAT $769: The narrowest child restraint (420mm) on the Australian market, extended rearward facing to 30 months, forward-facing to 4yo, ISOFix compatible. Ideal for small cars..
  3. MAXI-COSI MICO 12 LX BABY CAPSULE $499: The lightest fully-featured baby capsule on the market, from tiny newborns to 1yo babies, fits most leading stroller brands, Air Protect® comfort with bamboo wicking fabric.
  4. MAXI-COSI PRIA LX G-CELL CAR SEAT $649: Newborn to 4 years, SMART Guide® top tether routing, SMART Lock® installation system, head & torso protection, G-CELL® side impact technology. Premium fabrics & engineering.
  5. NUNA REVE CAR SEAT $579: 5 recline positions, magnetic buckle holders & side-impact protection. 0-4 years, one-hand, 10-position, height-adjustable headrest, & 2-piece flexible insert with infant head & body support.

Best Baby Carrier

  1. ERGOBABY OMNI BREEZE BABY CARRIER $349: Newborn to toddler (0-48 months), designed with lightweight SoftFlex™ Mesh for maximum airflow, padded shoulder straps, & lumbar support, the only carrier you’ll need.
  2. HACKERLILY HIPSURFER BABY CARRIER & BUM BAG – IN ONE $207.95:  A stylish, strap-free baby carrier & bum bag (0-3 years) that sits snuggly around your waist, absorbing the full weight of your child (adult size 6-28+).
  3. MARSUPI BREEZE $169.95: Hip-healthy, lightweight, supportive & easy-to-use. 3.5kg newborns to 15kg toddlers.  Velcro straps for easy fit, multiple ergonomic positions, inc front carry facing in & hip carry, luxe natural fibres.
  4. REDSBABY CONNECT PLUS CARRIER $239: Hip-healthy, 4 front & back carry positions, newborn 3.2kg to 20kg, flexible adjustment, comfy all-day wearing. 3-layer design, adjustable leg positions, privacy & protection.

Best Nappy Bag

  1. BABYMEL GEORGE NAPPY BAG $164.99: Unisex, versatile & lightweight, water-resistant fabric, spacious with wipes side pocket, back zipped phone pocket & padded tech pocket & 2 insulated bottle pockets for twins!
  2. HEDGREN CHERUB NAPPY BAG $199: Practical, lightweight, eco-friendly fabrics & wipe clean change mat. 6 open pockets, waterproof pockets for wet items & bottles, stroller clips, trolley sleeve, deep hidden zip pocket.
  3. OIOI MULTITASKER NAPPY BACKPACK $249.95: The largest nappy bag in their collection, perfect for families of multiples, great for travelling, 2 main compartments for easy organisation, large capacity & luggage strap.
  4. STORKSAK ST JAMES NAPPY BAG $289.99:  Clean lines and technical scuba make this their most desirable convertible nappy bag to date. Sports luxe styling & versatility, go from backpack to shoulder bag seamlessly.
  5. TACPAC NAPPY BAG $155:  More than just a diaper bag, it’s a practical & reliable companion for modern parents. Versatile design, satchel & backpack options, patches for personalisation. practical & functional.
  6. TERNX TRAVEL DIAPER BAG $169 USD:  Unisex design with 2-way easy carry (tote or backpack). Made from 71 recycled plastic bottles, thoughtful pockets, water resistant, dual opening for easy access to 23L of space.

mum centralbest-health-category-banner-2Best Skincare for Baby

  1. AL.IVE BODY BABY DUO $64:  This Baby Hair & Body Wash + Body Lotion is in a non-slip tray with easy-to-pump lids. Vegan, cruelty-free, & palm oil-free. Pear extract, jojoba oil, & calendula to cleanse & nourish.
  2. CHILDS FARM ORGANIC TANGERINE BUBBLE BATH $10:  Bursting with zesty fragrance to bring magic to your bathtime routine with every pop of a bubble, these gentle, long-lasting bubbles suit all skin types.
  3. DERMAL THERAPY LITTLE BODIES NAPPY BALM $9.99: A 2-in-1 specialised formula to soothe, protect & repair baby’s delicate skin. Non greasy, gentle on sensitive skin, no alcohol, artificial colourants or fragrances, nut oils, SLS, parabens.
  4. GAIA NATURAL BABY HAIR & BODY WASH $17.95: Derived from 98.6% natural origin ingredients, this soap-free 2-in-1 body cleanser & shampoo is pH balanced, dermatologically tested and suitable for sensitive skin. 

Best Skincare for Kids

  1. DERMAL THERAPY LITTLE BODIES ECZEMA WASH & SHAMPOO $12.99: Clinically tested & dermatologist-approved, everyday wash & shampoo formulated to relieve and reduce symptoms of eczema & dermatitis.
  2. HAMILTON TODDLER ROLL-ON SPF50+ SUNSCREEN 50ML $10.99:  SPF 50+ protection, fast absorbing, ideal for everyday use. 4 hours of water resistant, free from fragrance, lanolin, colours, Oxybenzone & Octinoxate.
  3. LITTLE URCHIN NATURAL CLEAR ZINC SUNSCREEN SPF 30, 100G $24.95: A vegan formula daily body & face sunscreen with superior UVA & UVB broad-spectrum protection. 4-hours water-resistant, rich in antioxidants.

Best Skincare for Teens

  1. DERMAL THERAPY ACNE CONTROL KIT $21.99:  A simple regimen to achieve healthy, soft & acne-free skin. The kit includes Acne Control Wash, Acne Spot Cream & Acne Control Lotion for daily use and healthy skin.
  2. LITTLE URCHIN NATURAL CLEAR ZINC SUNSCREEN SPF 50 100G $16.95:  Vegan sun protection, free from nasty chemicals. Superior broad spectrum sun protection, 4-hour water resistance, suitable for the whole family
  3. SAM & JO SKINCARE COMPLETE SKINCARE KIT FOR BOYS $65: All-natural active ingredients to achieve clean, clear skin. Kit contains cleanser, moisturiser & spot remover to remove dead skin cells, clean & soothe skin.

Best Skincare for Mum

  1. BHEUE BEAUTY NOURISH YOU STRETCH MARK OIL $49.95:   Lift, tone & firm the appearance of skin across your bust, bump & legs. This nourishing body oil with Vitamin E, Argan Oil & Algae Extract. 95% natural ingredients.
  2. BLISTEX LIP CONDITIONER $5.99:  Re-hydrate dry lips with Cocoa Butter & Vitamin E. Long lasting hydration. Broad Spectrum High Sun Protection SPF 30. Deeply moisturising to maintain soft, healthy looking lips.
  3. GAIA SKIN NATURALS BELLY BUTTER $17.95: Petrochemical free & specially formulated to maintain moisture, suppleness & elasticity. This rich cream or ‘butter’ has no greasy residue. Deeply moisturising & nourishing.
  4. LANSINOH HPA® LANOLIN $35.99:  The #1 nipple care brand clinically proven to accelerate the healing of sore, cracked nipples. Purest lanolin for nursing mums, hypoallergenic, no need to remove before breastfeeding.

Best Health Product

  1.  ECO KIDS MATTRESS $699: Eco-friendly, toxin-free mattress. Bamboo & cotton for hypoallergenic comfort & breathability. Certified foam for safety & pressure relief, asthma & allergy-friendly.
  2. EUKY BEARUB $10.95: This iconic eucalyptus-based chest rub helps relieve the symptoms of head colds, such as stuffy noses & aches, or as an inhalant for adults. Gentle on sensitive skin, suitable for kids 12+ months.
  3. HELLO PERIOD HELLO DISC $59.99: Made from medical-grade silicone, this innovative product folds & inserts like a tampon, holds 5 times more than regular tampons & pads & can be reused saving money & the planet.
  4. MILTON BABY BOTTLE CLEANER 500ML $6.59:  Developed specifically to thoroughly clean baby bottles, breast pump parts & all baby & family items, clinically tested, suitable for sensitive skin. 100% biodegradable formula.
  5. BABY LAUNDRY LIQUID CONCENTRATE 1L FRAGRANCE FREE $35:  Rigorously tested for all skin types. Lasts up to 64 washes, is free from perfumes & dyes, and is gentle yet effective cleaning for baby clothes.
  6. ORICOM HNA300 RECHARGABLE NASAL ASPIRATOR $84.95:  This rechargeable device is designed to make breathing easier by providing a fast, efficient way to clear the mucus from a baby’s nasal passages.
  7. SNOTTY NOSES SNOTTY BOSS NASAL ASPIRATOR $99.95:  A motorised nasal aspirator kit to clear blocked & runny noses so babies & children can breathe easy. This kit includes all attachments and a refillable saline spray bottle.

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toddler-and-older-kids-category-banner-2Best Bikes and Trikes

  1. SCOOT & RIDE HIGHWAYKICK 1 – STEEL $199.99:  A combination scooter that can be ridden with a seat like a tricycle (1-3 years up to 20kg), or as a traditional scooter (1-5 years up to 50kg). Get ready for big adventures.
  2. SMARTRIKE STR7 STROLLER TRIKE $349.99: The world’s most advanced stroller-trike, it starts out as a stroller for babies 6 months + and grows with your child in 6 stages, finally turning into a fully independent trike.
  3. SMARTRIKE XTEND RIDE-ON $249.99: The ultimate kids’ ride, starting out as a parent-controlled rideable, which quickly transforms by removing the seat & extending the handlebar for endless free riding!

Best Trampoline

  1. PLUM PLAY 4FT JUNIOR TRAMPOLINE WITH SPRINGSAFE ENCLOSURE $249: A safe & secure way for kids 2-5 years to start their jumping journey. Perfect size for little bodies & safety enclosure for endless hours of fun!
  2. PLUM PLAY 14FT SPACEZONE TRAMPOLINE WITH SPRINGSAFE ENCLOSURE $899: For ages 6+ up to 125kg, this trampoline features a solid steel frame, is galvanised inside & out, brilliant bounce & safety enclosure net.
  3. SPRINGFREE TRAMPOLINE MEDIUM OVAL $1,999: With 7.3m² of jumping space, the SoftEdge™ jump mat boasts 30x more bounce than traditional mats. Safety’s paramount too, with Flexible Rod Mats & Flexinet®  Enclosure to cushion jumpers & prevent falls.

Best Outdoor Play Equipment

  1. LASER TAG IN A BOX FUN IN A BOX FROM $306:  Perfect for vacation care, birthdays & school camps, these immersive games promote active play & social, engaging action as players set the pace for backyard battles.
  2. PLUM PLAY WATER PARK BLASTER COURSE $1,299: Featuring 2 water blasters, an 8-pattern sprinkle, 2 height-adjustable water toys, slip-resistant play platforms, 6ft slide & monkey bars for ultimate wet adventures.
  3. VIKING TOYS RELINE SANDPIT WITH 2 BOATS & 2 CARS $159.99:  This stackable sand pit in recycled plastic with a path for water and boats, as well as one path for roads and cars will entertain the kids for hours and hours.

Best Educational Toys

  1. CONNETIX 202 PIECE PASTEL MEGA PACK $349:  Encouraging children to unleash their imagination & creativity, this pack features magnetic tile shapes in every pastel colour & 2 car bases to build MEGA creations together.
  2. KICKBRICKS $149: Great for “building” skills such as imagination, concentration, coordination & communication; use your Kickbricks inside, outside or in the bath or pool. Soft, safe and lightweight.
  3. LOVEVERY THE PLAY KITS $195: Helping parents navigate their child’s social-emotional learning & growing independence by building skills like flexibility & routines, a greater understanding of numbers & emotions.
  4. NÜDEL KART NÜDEL POD$425:  Empowering children to become the toy maker instead of the toy user, the Nüdel Pod is the ultimate solution for parents who want their kids to learn & grow in a fun & stimulating way.
  5. ORCHARD TOYS SHOPPING LIST $29.99:  This matching & memory game features different types of quirky shopping lists & a great way to extend learning while playing the game & on a trip to the supermarket!
  6. PLUM PLAY DISCOVERY FOREST RIVER RUN $899:  This STEAM play water run has 3 levels with 5 individual wooden reservoirs. Fill the top reservoir; and regulate water flow by opening and closing 3-way racing gates.
  7. STORY TIME LEARNING STORY TIME CHESS $49.95: This innovative board game combines the magic of storytelling with the strategic depth of chess for kids 3+ via whimsical tales, vibrant illustrations, & custom chess pieces.

Best Sensory Toys

  1. KAIKO FIDGETS $Assorted: With a strong focus on function, age-appropriate appeal & durability, Kaiko Fidgets offer a huge range of supports, including tools for harm minimization, emotional regulation and focus.
  2. KINETIC SAND SANDBOX SET $29.99: Pack it, pull it, shape it & love it! Mould castles, sharks, & turtles & use the included shovel tool to dig, scoop, flow & mould. This set includes a 2-tiered sandbox tray, perfect for indoors.
  3. WILD DOUGH PLAYDOUGH $14.95:  This award-winning Australian-made playdough stands out for its quality, sensory appeal and child-friendly design. It’s scented, rehydratable, and a soft and engaging play solution.

Toddler Product of the Year

  1. BABYU CUSHIE STEP-UP $49.99: Featuring a soft, contoured seat, non-slip handles & extra wide non-slip floor pads, the babyU Cushie Step-Up helps toddlers gain more confidence in using an adult sized toilet.
  2. QUAX MY POTTY $59.95:  Featuring a high backrest and a non-slip base for stability, this design ensures an optimum position and prioritises comfort and is the ideal companion for your child’s potty-training journey.
  3. RASCAL + FRIENDS COCOMELON NAPPY PANTS $16.50: A limited edition print of JJ & friends, an extra-stretchy waistband, up to 12 hour leak protection, resealable tab & easy-tear sides for mess-free changes on the go.
  4. TOOSHIES ECO NAPPY PANTS $26: With 75% less plastic than conventional disposable nappies, 100% bamboo soft leg cuff & backsheet, wetness indicator, ultra-dry 12 hour leak protection & 3D Leak Guard to prevent spills.

Kids Product of the Year

  1. KNOWLEDGE BUILDER POCKET MONEY $39.95:A fun family board game teaching kids 5+ the concept that money is earned & exchanged for goods. Use coins & notes to buy items & make change. First to $50 wins.
  2. MY CREATIVE BOX COLLAGE SENSORY CRAFT BOX $49.95:  Explore a vibrant carnival of textures, shapes, colours & sizes to craft delightful pets & party-inspired crafty creations in this 1,000 piece craft box.
  3. SUPER MARIO GAMES BLOW UP! SHAKY TOWER GAME $49.95:  An exciting balancing tabletop action game with everyone’s favourite Super Mario™ characters. Be careful not to lose balance or the tower will “blow up”!
  4. WRAP’D REUSABLE SILICONE WRAP HOLDER $22.95:  A fully reusable silicone flatbread wrap holder holding everything together while you eat. Made from food grade soft silicone, dishwasher safe, BPA & phthalate free.

Teen & Tween Product of the Year

  1. HELLO PERIOD HELLO UNDIES $39.95: They look like normal undies but hold the equivalent of five pads, can be worn all day & are perfect for teens who are starting their period journey. Discreet, leakproof, & sustainable.
  2. KONEC IMOO Z1 x KONEX 365 DAY PLAN BUNDLE $279: This bundle has no hidden costs, subscriptions or app fees & features 2-way HD video & voice calling, GPS, water-resistance, classroom mode & Konec SIM (Telstra).
  3. RELATABLE SQUISHMALLOWS HEATING PADS $49.95: With soft texture, delightful scents, & soothing warmth for relief of muscle aches, period pain & cosy cuddles, these heating pads offer physical & emotional support.

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pregnancy-category-banner-2Best Product for Recovery 

  1. DUSHI RAPID HAIR GROWTH SERUM $44.95: This serum is perfect for postpartum hair loss. It improves scalp circulation and hair thickness, controls oil on the scalp, and repairs thinning hair, breakage, and split ends.
  2. RELAX & RECOVER PERI BOTTLE $27:  An easy to use, mess-free, perineal bottle with an improved spraying angle, specifically designed to relieve the sting of urine & gently cleanse sensitive areas post birth.
  3. THERY GROUP RESTORER POSTPARTUM COMPRESSION LEGGINGS $179:  Targeted compression support panels help with abdominal separation, perfect for C-section recovery & postpartum swelling for everyday tasks.

    Best Pregnancy Product:

    1. BUTTERFLY MATERNITY PILLOW $197: Australia’s #1 pregnancy pillow 4 years running, 100% Australian owned & made, its unique butterfly wings cradle your bump & support your back, no matter which side you sleep on.
    2. LANSINOH ORGANIC NIPPLE BALM $37.99: Made from 7 naturally derived ingredients, it’s preservative & chemical-free and moisturises & soothes dry, stretching skin during pregnancy. Breastfeeding safe too.
    3. SLEEPYBELLY PREGNANCY PILLOW $139.95: A 3-piece, adjustable maternity pillow, expertly designed for optimal comfort & back-sleep prevention for expecting mums. Your journey to a deeper, more restful sleep.

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other-category-banner-2Best Brand of the Year

  1. EMMA SLEEP: Using the latest foam technologies & only the best materials, they work tirelessly to develop products you’ll love. Having won 40+ awards, they pride themselves on award-winning quality & comfort.
  2. ergoPouch: Makers of premium, certified organic & natural fibre TOG-rated sleepwear & sleep solutions. Exceptional sustainability credentials, stylish prints & gorgeous products for babies to 12 years.
  3. EUKY BEAR: For over 45 years, Euky Bear has been passionate about creating products with natural integrity, minus chemicals that will soothe sniffles, help you breathe easier & enjoy a better night’s sleep.
  4. GO PLAY!:  An Australian brand that creates, designs & manufactures new & exciting games. These games include lawn, throwing, garden, junior play, sporting, action, pool, outdoor, games on the go, and much more.
  5. HELLO PERIOD: A sustainable period care brand offering period underwear, menstrual discs & menstrual cups. B Corp Certified & Climate Positive, they’ve diverted 500 million+ single-use period products from landfills.
  6. INFASECURE: Committed to keeping children safe, their child restraints (newborn to 10 years) are engineered with trademark technologies, designed to meet & exceed the Australian Standard – the strictest in the world.
  7. MAXI-COSI: For 35 years, they’ve designed car seats, strollers, travel systems & more, all fully equipped for all that parenthood has in store. Every product & feature has been thoughtfully designed to make your day easy.
  8. NUK FOR NATURE SUSTAINABLE FEEDING RANGE: The first sustainable baby bottle, teat & soother range made from 100% sustainable materials. For 70 years, NUK prides itself on natural, safe & high-quality baby products.
  9. RASCAL + FRIENDS: Award-winning baby products with premium performance at affordable prices. No harsh chemicals, latex, lotions or fragrances, feather-soft materials, cruelty free, vegan & dermatologically certified.
  10. TOMMEE TIPPEE: For over half a century, they’ve designed products that enhance a parent’s intuition and engineer solutions to make caring for babies easier, simpler, and more instinctive.
  11. tooshies: Nappies made with organic bamboo and nappy pants containing 75% less plastic than traditional disposable nappies. All wipes & changing accessories are 100% plastic-free & biodegradable.
  12. UGLY SWAN: Boasting a range of innovative products, including award-winning Screamfree Brushes, whimsical Unicorn Hair Towels, and the luxurious Australian-made Hairvenly hair care line.

New Product of 2023

  1. AUDREY & ALFIE FINGER FOOD & BOWLS $7.99–$13.99: Nutritious food for babies, toddlers & children delivered to your door. Ready-to-heat or eat dietitian-designed bowls, finger food & lunch box items for busy families.
  2. BOOBY FOODS PINKY’S BOOBIE TEA $20.95: Created by IBCLC Pinky McKay, Boobie tea is Australian made from 100% organic ingredients, traditionally used to support lactation & healthy milk supply. Drink hot or as iced tea.
  3. JOIE CENTRA™ $549:  The only car seat for your child from 6 months to 8 years, the durable & secure centra™ is designed for parents who want a smart, long-term solution once their child outgrows an infant carrier.
  4. MAXI-COSI PRIA LX G-CELL CAR SEAT $649: Newborn to 4 years, SMART Guide® top tether routing, SMART Lock® installation system, head & torso protection, G-CELL® side impact technology. Premium fabrics & engineering.
  5. NUK FOR NATURE SUSTAINABLE BOTTLES From $12.95: 98% of mums agree they give babies the same experience as breastfeeding. Nipple-shaped teats & flow mimic breastfeeding for a smooth & natural flow.
  6. THE JIFFLE WAGON 6 IN 1 STROLLER $2,699: A 6 in 1 stroller with capsule compatibility, bassinet, seat, duo, ride along board & doubles as a wagon cart. A perfect on the go solution that grows with you, Ideal for growing families.
  7. TOMMEE TIPPEE MADE FOR ME WEARABLE BREAST PUMP $599:  With 5 horn sizes for various nipple sizes, ConstantComfort™ technology to mimics baby’s latch, a nipple alignment light & in-app controls for tracking.
  8. WILD DOUGH DIY PLAYDOUGH MIX $15.95: Think “Cake Mix” but for playdough. A pouch of dry mixture Add water & oil from your pantry, mix & knead, & watch it transform into their signature cloudlike playdough.

Best Baby Product:

  1. BABY BREZZA BOTTLE WASHER PRO $599.99: 6 cleaning modes: wash, sterilise & dry bottles, pump parts & sippy cups. 20 high-pressure spray jets kill 99.9% of germs with steam & dry with HEPA-filtered hot air.
  2. BABY LUNO NORDIC FOOTMUFF PRAM LINERS $199: Universal fit, Nordic style footmuffs to keep your little one warm in winter. In summer, reverse it for a beautiful, water-resistant pram liner. Suits newborns to 2.5 years.
  3. BAMBOO BEHINDS BIODEGRADABLE ECO NAPPIES $24.95-$99.95: Partially bio-degradable disposable nappies for eco-friendly parents. 100% bamboo fibres, only natural fibres touch baby’s skin, reducing heat/nappy rash.
  4. EUKY BEAR SNIFFLY NOSE LINEN & ROOM MIST $11.95:  This gentle mist is delicately infused with natural essential oils, including organic eucalyptus to help babies (3 months +) breathe easier and soothe their sniffles.
  5. JUJO BABY SHWRAP™ BLANKET WITH SLEEVE $99-$109: A unique breastfeeding-friendly blanket with sleeves, enabling baby to be wrapped while keeping arms free. A multi-functional accessory for newborns-12 months.
  6. LittleOak NATURAL GOAT MILK INFANT FORMULA $42.95:  Nourishing little ones to grow big & strong, Little Oak goat milk is easier to digest and gentler on little tummies with no canola oil, soya or GMOs.
  7. MIZZIE THE KANGAROO NURTURING BABIES MIZZIE TEETHING GIFT SET $54:  Made from 100% Natural Rubber and Non-Toxic Dyes, these teething toys are safe for little ones to chew, suck & gnaw on, soothing sore gums.
  8. NIKI’S NATURAL WET WIPES 2 x 24 packs (2,976 wipes) 339.90: The world’s only 100% natural baby wipes infused with organic Coconut Oil & Manuka Honey essence. 98% organic, none of the nasties, harnessing the power of nature.
  9. NUK FOR NATURE SUSTAINABLE BABY BOTTLE WITH TEMPERATURE CONTROL from $12.95:  The anti-colic vent prevents air being swallowed & patented temperature control indicator changes colour when food is too hot.
  10. RASCAL + FRIENDS PREMIUM NAPPIES $16: Affordable, super absorbent & free from nasties. Their nappies fit like a dream & perform exceptionally with no harsh chemicals, latex, lotions or fragrances.
  11. ROSHAMBO BABY AU SUNGLASSES $36.95: Extraordinary Italian-made baby sunglasses that aren’t just shades, but lifelong companions. Polarized kids sunnies that flex and bend as they grow with your child.
  12. THE BATH SHIRT CO BATH SHIRT $25:  Designed to keep baby’s chest or back warm while playing in the bath or shower. Use with bath support/seat, in bath tub or shower. Great for swimming, water play & sensory play.
  13. THE JIFFLE WAGON 6 IN 1 STROLLER $2,699:  The Jiffle wagon is a 6 in 1 stroller with capsule compatibility, bassinet, seat, duo, ride along board and doubles as a wagon cart with a large 60L cargo hold.
  14. TOMMEE TIPPEE ULTRA-LIGHT SOOTHER $14.95:  Their lightest ever soother, it’s light enough to stay put in baby’s mouth for longer. Reusable steriliser pod quickly sterilises your soothers & kills up to 99.9% of bacteria.
  15. tooshies ECO NAPPY PANTS $26:  With 75% less plastic than conventional disposable nappies, 100% bamboo soft leg cuff & backsheet, wetness indicator, ultra-dry 12 hour leak protection & 3D Leak Guard to prevent spills.
  16. tooshies WIPES PURE WATER BABY WIPES $5.50: Infused with 99.4% pure water, they’re perfect for the most sensitive newborn skin, ensuring a gentle clean from head to toe. 100% biodegradable & fragrance-free.

Best Travel Product

  1. babyU CUSHIE TRAVELLER  $21.49: A unique soft padded folding toilet seat that fits regular toilet seats & helps keep your child in routine, even when you are away on holidays or on the go.
  2. CHERUB BABY ANYWHERE WARMER PRO  $149.99: Save money by replacing the need for a home warmer, separate travel warmer & bottle prep machine. Heat a small bottle in 2 mins or large in 4.5 mins.
  3. CoziGo SLEEP EASY COVER  $109.95:  Create a snug & cosy cover for your baby when you’re out and about or travelling. Safe from germs & UV, it fits strollers & airline bassinets to block light & stimulation for better sleep.
  4. FAST COVER TRAVEL INSURANCE  $VARIES: Fast quotes, competitive prices & simplifying the process of finding & buying the right policy for you & your family. Fast & Simple Emergency Help when you need it most.
  5. LECLERCBABY INFLUENCER STROLLER $859: Ultra-light & compact, the Leclercbaby Influencer Stroller folds quickly, fits in the overhead compartment & is constructed from quality materials in 3 stunning colours
  6. MILTON SOLO TRAVEL STERILISER $34: Sterilising 1 bottle at a time, it’s ideal & convenient for travel on the go. Its unique pop-up safety vent allows pressure to form, & gently releases when enough steam is generated.
  7. MILTON ANTIBACTERIAL TABLETS 30 PACK $10.49: Sterilising in just 15 minutes and killing 99.9% of germs, these tablets are ideal for travel to sterilise bottles, teats, soothers & more wherever you are with no need to rinse.
  8. NUNA BABY COVE™ aire PORTACOT $499:  Doubling as a bedside crib for travel, aire’s single-handed mechanism makes for easy setup & packdown & features all mesh sides, 360° ventilation for ultimate airflow.

Best Parenting Service of the Year

  1. NOURISHY: Avg service cost $350:  Australia’s first breast milk freeze-drying service, they transform a mother’s frozen breast milk into a shelf-stable powder with a 3-year shelf life, retaining all nutrients of your breast milk.
  2. THE NURTURED VILLAGE PARENTING SUPPORT $249: Dedicated to providing comprehensive & compassionate parenting services via 1:1 parenting consults, a 6-week community group or Christmas Hamper Drive.
  3. TWINFO – AUSTRALIA’S ONLINE COMMUNITY FOR PARENTS OF MULTIPLES $0-$149:  Australia’s largest online community for parents of multiples featuring 60 module online course, pregnancy journal & affirmation cards.

Best Parenting Product of the Year

  1. CUSHII BABY LOUNGER $179: A lightweight, portable nest to cradle bub to provide much-needed hands-free time. Its TENCEL™ fibres offer silky, superior comfort, extra breathability and temperature regulation.
  2. EUKY BEAR SWEET DREAMS SLEEP AID $79.95:Combining the benefits of pink noise, lullabies, soothing sounds, red light therapy & aromatherapy to help babies drift off to sleep more easily & settle through the night.
  3. FAIRIA ANTIBACTERIAL LAUNDRY SANITIZER $22: An ultra concentrated all in one solution, can be used as a laundry sanitizer, all-purpose disinfectant, air freshener, bench spray, pram spray, window spray, floor cleaner.
  4. LOVEVERY THE PLAY KITS $195: Helping parents navigate their child’s social-emotional learning & growing independence by building skills like flexibility & routines, a greater understanding of numbers & emotions.
  5. MIKKI & ME PERSONALISED ACRYLIC WALL PLANNER From $147: Australia’s only fully customisable background wall planner featuring a 6-week planning space that includes every family member (even pets)
  6. UGLY SWAN SCREAMFREE BRUSHES $39.90: Boasting a range of innovative products, including award-winning ScreamFree Brushes, whimsical Unicorn Hair Towels & the luxurious Australian-made Hairvenly hair care line.

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Avatar of Belinda Jennings

Belinda's a passionate advocate for community and connection. As the founder of the Mum Central Network she’s committed to celebrating the journey that is Australian parenthood. Mum to two cheeky boys, and wife to her superstar husband, they live a busy but crazy lifestyle in Adelaide. Great conversation, close friends and good chocolate are her chosen weapons for daily survival. Oh, and bubbles. Champagne is key.

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