Ahh, baby bedtime! It’s one of the trickiest things to master in baby’s first few weeks. Initially, newborns will sleep anywhere, but they quickly discover that staying awake is a lot more fun.
That is why generations of parents have relied on a simple, yet effective three-step sleep routine to help ensure they have one contented and sleepy bubba on their hands.
A warm bath + a soft massage + a soft and cuddly swaddle = newborn baby bliss! And, fingers crossed, at least a few hours of uninterrupted sleep for you too.
CottonTouch: the brand mums are loving
Johnson’s Baby, one of the most trusted baby brands in Australia, has just released a new range of baby care products called CottonTouch. This range of baby products is softer, gentler and better-received than anything else that Johnson’s has put on the shelves. In fact, the range has earned one of the highest consumer satisfaction scores in Johnson’s history.
First, fill up a warm bath and use the CottonTouch Newborn Wash and Shampoo to gently clean their skin and hair and make them smell oh-so-divine. Once they’re all clean, use the CottonTouch Face and Body Lotion for a lovely after-bath, pre-bed massage. If only we mums could have one too!
The CottonTouch products are blended with real cotton, pH balanced for newborns’ skin, contain no added parabens, phthalates, sulfates or dyes and feature new modernised packaging. They are super soft on your baby’s sensitive skin and definitely worth a try during your evening bedtime routine with bub.
An extra soft swaddle too!
But, wait, there’s more! To celebrate the launch of CottonTouch, Johnson’s Baby has also created a unique CottonTouch Swaddle, in partnership with Tresillian. Yes, Tresillian – that lifeline of help when you can not seem to settle your new baby. If anyone knows how to get a baby to sleep it’s them.
The CottonTouch Swaddle is cosy for baby and great for parents looking for assurance they’ve wrapped the right way. No more wrangling and twisting fabric – this bespoke swaddle is colour coded so you know exactly where to wrap and fold. This is the fool-proof swaddle and we’re loving it.
CottonTouch swaddles are limited-edition – you will not find them in stores. They are pretty much impossible to track down.
But, we happen to have 30 of them to give away.
Valued at $19.95, these make a wonderful gift for any parent-to-be, a beautiful addition to your stash of newborn items and a precious keepsake for years to come. Simply enter your details at the end of the page and you could receive one.
Discover the CottonTouch swaddle
This beautiful swaddle is made from 100% cotton, and it’s printed with colourful step-by-step markings to help guide parents through one of the many ways they can wrap their baby. They won’t leave baby feeling itchy or uncomfortable and take the confusion out of swaddling for us sleep-deprived parents.
Get the peace of mind that, yes, your little bundle of baby joy is wrapped the right way. No more guessing about how tight to wrap, whether to tuck in the bottom or whether the baby’s head is positioned correctly. How awesome is that?!
The lightweight fabric is ideal for summer and the soft, pastel print is certainly a bonus too! After all, it’s hard to resist snapping a few (hundred) photos of your little baby burrito, wrapped beautifully in a swaddle.
With this unique swaddle, you will enjoy a more-comfortable, less-confusing way to wrap your baby and help her adjust to this new world.
Even more swaddling guidance
Johnson’s Baby also has an easy-to-follow video to help all confused parents master the fine art of swaddling. After all, it’s not the easiest thing to learn! In fact, most parents struggle with it.
According to Ann de Belin, Clinical Nurse Consultant, Perinatal and Infant Mental Health at Tresillian, “We have lots of parents come into our centres seeking help when it comes to wrapping and settling their little ones.”
Here’s a short one-minute video that takes you through wrapping your baby with ease:
You can learn more about the CottonTouch range, plus discover tips and tricks to swaddling over at Johnson’s Baby.
We’ve also got a chance for you to win one of 30 CottonTouch swaddles below. The swaddle, combined with a calming bedtime routine, can be just the ticket to settling newborns, easing them to sleep. reducing awakings and ensuring they are snoozing safely and securely.
Reduce the confusion and swaddle safely and effectively with this limited-edition CottonTouch Swaddle.
We’ve got 30 of these beautiful swaddles up for grabs. You can’t buy these anywhere! Secure your chance to win a limited-edition swaddle by filling out our form below.
This is a sponsored post for Johnson’s Baby