Welcome to the 2026 Mum Central Awards Excellence Awards – the big ones. The best of the best. The winners that Aussie parents voted for above everyone else.
Thousands of families cast their votes in the 2026 Mum Central Awards, and these are the products and services that rose to the very top. From pregnancy right through to the teen years, from tech products to not-for-profits, this is the ultimate round-up of what Australian parents actually love and trust.
We’re announcing winners across 17 Excellence Award categories:
- Best Pregnancy/Maternity Product
- Best Baby Product
- Best Toddler Product
- Best Kids Product
- Best Teens and Tweens Product
- Best School Product
- Best Educational Service
- Best Tech Product
- Best Kids Parties
- Kids Activities Award
- Easy Eats Award
- Best Not-For-Profit Service
- Best New Product of 2025
- Parenting Product of the Year
- Parenting Service of the Year
- Product of the Year, and
- Best Brand of the Year.
Only the top three in each category took out Gold, Silver and Bronze – so if it’s on this list, it earned its place.
Let’s get into it.
Best Pregnancy/Maternity Product of the Year
GOLD AWARD
GOLD AWARDSleepybelly Pregnancy Pillow
Price: $139.95
Shop: www.sleepybelly.com.au
The Sleepybelly Pregnancy Pillow was created to solve the two biggest challenges expecting mums face: physical discomfort and the anxiety of safe sleeping positions.
As the original 3-piece adjustable pillow, Sleepybelly features a unique design that gently prevents you from rolling onto your back, ensuring you stay in the recommended side-sleeping position all night. The adjustable wedges mould to your body to align your hips and support your growing bump, offering immediate relief from pelvic girdle pain and backaches. What truly sets Sleepybelly apart is its premium natural latex core.
Unlike standard poly-fill pillows that flatten over time, our latex provides superior, long-lasting support and breathability. It grows with your family, seamlessly transforming into a nursing pillow and tummy-time support after birth.
SILVER AWARD
SILVER AWARDButterfly Maternity Pillow
Price: $157.00
Shop: www.thebutterfly.shop
The Butterfly Maternity Pillow is Australia’s most compact 2-in-1 pregnancy pillow, designed for comfortable side sleeping and targeted bump support. Its patented design allows easy side-switching, so you can move without disruption overnight. The cooling TENCEL covers help regulate temperature and can also double as a feeding support once the baby arrives. A clever, space-saving essential for better sleep during pregnancy and beyond.
BRONZE AWARD
BRONZE AWARDElle TENS Plus
Price: $259.00
Shop: www.elletens.com.au
The Elle TENS Plus is a 3-in-1 TENS machine designed for labour, postnatal recovery and everyday pain relief. Trusted by midwives and mums, it delivers drug-free pain relief while helping you stay mobile, calm and in control. It features Birth Mode with a boost button and contraction timer, Pelvic Mode for postnatal recovery, and Pain Mode for ongoing relief like back pain and migraines. A powerful, natural solution supporting you from pregnancy through recovery and beyond.
Best Baby Product of the Year
GOLD AWARD
GOLD AWARDHackerlily HipSurfer Hipseat Baby Carrier + Bum Bag
Price: From $189.00
Shop: www.hackerlily.com
Australia’s OG HipSurfer hipseat carrier is doctor-approved, loved by parents and multi-award-winning for one simple reason: it makes carrying kids feel easier.
Designed by an Aussie mum for our active, warm-weather lifestyle, it delivers strap-free, hassle-free support from birth to toddlerhood. Attaches in under 15 seconds, perfect for children who want to be up, down, up, down. The supportive hip seat shifts weight onto your hips to help reduce arm, shoulder and back strain, while generous padding keeps little ones comfy for quick carries and longer stretches when legs give out. Built-in storage keeps mini essentials close – wipes, nappies, phone, keys – so you are not digging through bags mid-meltdown. It also doubles as a mobile breastfeeding ledge and is brilliant for soothing, cuddles, and those rock-to-sleep moments on the go.
One product, endless uses, great value – and yes, dads and grandparents love it too.
SILVER AWARD
SILVER AWARDTommee Tippee Ultra Light Stay Put Soothers
Price: $14.95
Shop: www.chemistwarehouse.com.au
Tommee Tippee Ultra Light Stay Put Soothers are a lightweight, stay-in-place solution designed to keep baby settled for longer. Made from one-piece silicone and 20% lighter than previous designs, they’re easier for little mouths to hold. The symmetrical teat and shield ensure a comfortable fit any way up, reducing fuss and dropped soothers. A practical, parent-friendly essential that helps keep soothing simple.
BRONZE AWARD
BRONZE AWARDTommee Tippee Perfect Prep Pro
Price: $429.99
Shop: www.tommeetippee.com
Perfect Prep Pro is a next-generation bottle prep solution designed to make feeds fast, safe and stress-free. It’s up to 10x faster than a kettle and 10x more accurate than hand scooping, dispensing formula powder, a patented hot shot and filtered water to create the perfect temperature bottle. With no scooping, counting or boiling required, it’s a simple, precise way to prepare feeds. A game-changing essential for busy parents.
Best Toddler Product of the Year
GOLD AWARD
GOLD AWARDMuscle Mat Relax Mat
Price: From $169.00
Shop: www.musclemat.com.au
The Relax Mat is a soft, supportive memory foam playmat designed to make everyday moments more comfortable for both you and your little one. Made with 35mm high-density, slow-rebound memory foam, it provides gentle cushioning for tummy time, playtime or relaxing together. The non-slip base keeps it securely in place, giving added peace of mind as your child moves and explores.
Practical for real life, the spill and stain-resistant surface makes clean-up quick and easy. Its lightweight, foldable design means you can move it from room to room or store it away without hassle.
Available in a range of on-trend colours and modern designs, it blends seamlessly into your home while adding comfort where you need it most. Loved by over 440,000 customers and backed by a 60-day money-back guarantee, it’s a trusted choice for growing families.
SILVER AWARD
Hackerlily HipSurfer Hipseat Baby Carrier + Bum Bag
Price: From $189.00
Shop: www.hackerlily.com
Australia’s OG HipSurfer is a doctor-approved, award-winning hipseat carrier designed to make carrying easier. It offers strap-free support from birth to toddler, attaching in under 15 seconds for quick up-and-down moments. The supportive hip seat reduces arm, shoulder and back strain, while generous padding keeps kids comfy. With built-in storage and multi-use design, it’s a practical, all-in-one solution for everyday carrying, feeding and soothing on the go.
BRONZE AWARD
BRONZE AWARDMilk & Bed Waterproof Fitted Sheets
Price: $139.99
Shop: www.milkandbed.com
Milk & Bed’s fitted sheet is a premium waterproof, leakproof sleep solution designed for real-life mess. Made from GOTS-approved organic cotton, it creates a soft, breathable surface for delicate skin. A toxic-free TPU layer protects against leaks, spills and night-time accidents without bulk or noise. The snug, stay-in-place fit means no shifting or layering, just one sheet that does it all. A practical, stress-free essential for easier bed changes and better sleep.
Best Kids Product of the Year
GOLD AWARD
GOLD AWARDNundies Youth Pants
Price: $15.95
Shop: www.confidenceclub.com.au
Nundies Youth Pants are a specialised nappy pant for older toddlers, designed to support children aged 4+ through delayed toilet training with confidence and comfort. One of the few options available in this age group, they offer a secure, flexible fit that moves with active kids, helping them feel more independent throughout the day and night.
Made with soft, breathable materials, they’re gentle on skin while delivering reliable absorbency and leak protection when it matters most. The pull-up style design makes them easy for kids to use, encouraging independence while simplifying changes for parents.
Thoughtfully created for families navigating a different toilet training timeline, Nundies Youth Pants provide a practical, discreet and supportive solution. A confidence-boosting essential that helps children feel comfortable, secure and ready to take the next step at their own pace.
SILVER AWARD
SILVER AWARDPlum Shorehouse Wooden Dolls House
Price: $149.00
Shop: www.plumplay.com.au
The Plum Shorehouse Wooden Dolls House is a beautifully designed play home that inspires hours of imaginative storytelling. With multiple levels and detailed interiors, it encourages creative role play and character building. Crafted from quality wood with a timeless coastal design, it’s a standout in any space. The spacious layout supports solo or shared play, helping develop social skills and communication. A screen-free, creativity-led essential that grows with your child.
BRONZE AWARD
BRONZE AWARDLittle Etoile Hair Oil
Price: $29.99
Shop: www.gardenofwellnessshop.com.au
Little Etoile Baby Care Hair Oil is a lightweight, non-greasy multi-action formula designed to nourish and detangle delicate hair. Made with five natural oils, it helps smooth, soften and protect against dryness, sun and pool exposure. Perfect for daily use or pre- and post-swim care, it keeps hair manageable without weighing it down. The no-rinse formula makes it easy for busy routines, while being dermatologically tested and suitable for sensitive skin. A versatile essential for the whole family.
Best Teens & Tweens Product of the Year
GOLD AWARD
GOLD AWARDHey Sister! LIFE Teen Period Support
Price: $35.00
Shop: www.heysister.com
Hey Sister! LIFE Teen Period is gentle, plant-based period support created for Teens, and peace of mind for mums.
Packed with research-led Khapregesic®, an all-natural solution that helps ease period cramps, PMS symptoms, bloating and mood swings, this really is our Teens best friend for cycle support.
Hey Sister! Teen Period has magnesium to support muscle relaxation and balanced energy, plus Vitamin C to support skin health. Because hormones rarely stop at “just cramps”. It’s designed to be kind to sensitive tummies, and comes in easy cycle-based formats. Whether she’s dealing with school days, sport, social life or simply trying to feel like herself again, this is support that meets her where she’s at. And if it’s not right, it’s backed by a money-back guarantee. It’s the support you wish you had for the daughter you’d do anything for.
SILVER AWARD
SILVER AWARDTAG•V SWIMWEAR One-Piece Swimsuits
Price: $79.00
Shop: www.tagvswimwear.com.au
TAG•V is an Australian-owned swimwear brand for girls aged 8–15, created by a mum who understands what families need. Designed with confidence-boosting fits and age-appropriate coverage, each piece is made to help girls feel comfortable and secure. Featuring UPF50+ protection, soft double-lined fabric and removable inserts, they’re built for all-day wear. With inclusive sizing from Girls 12 to Ladies S, it’s a stylish, practical choice teens actually want to wear.
BRONZE AWARD
BRONZE AWARDFernleigh Avenue Girls Swimwear
Price: $69.95
Shop: www.fernleighavenue.com.au
Fernleigh Avenue is an Australian-designed swimwear brand for tweens and teens, created to deliver stylish, age-appropriate coverage families can feel good about. Each piece features confident fits, vibrant prints and secure designs girls love, paired with premium UPF50+ double-layered fabrics for comfort and durability. Signature open-back and crop styles allow freedom to move while staying put. A trusted, confidence-boosting choice for modern girls enjoying carefree Aussie summers.
Best School Product
GOLD AWARD
GOLD AWARDSeed & Sprout CrunchBox 2.0 Lunch Box | Seal & Pots & Bag
Price: $217.00
Shop: www.seedsprout.com.au
CrunchBox 2.0 is a premium, reusable lunch solution designed to make daily meal prep easier and more sustainable. At its core is a durable stainless steel bento box with four compartments and 25% more capacity, perfect for packing balanced meals. The set includes leak-proof silicone seal pots for yoghurt, dips and snacks, keeping everything fresh and mess-free.
An insulated lunch bag is perfectly sized to fit the box, helping maintain temperature on the go. Made from food-safe, BPA-free and plastic-free materials, every component is dishwasher safe and built to last.
Ideal for school, work or outings, CrunchBox 2.0 helps families save time, reduce waste and ditch single-use packaging. Practical, durable and thoughtfully designed, it’s a smart, eco-friendly choice for everyday lunches.
SILVER AWARD
SILVER AWARDEcococoon Stainless Steel Bento
Price: $79.95
Shop: www.ecococoon.com.au
The Ecococoon Bento 5 is a premium stainless steel lunch box designed for simple, organised meals on the go. Featuring five practical compartments and a leak-proof silicone seal, it keeps food fresh and separated. Made from food-grade, BPA-free stainless steel, it offers a safe, durable alternative to plastic. The removable seal allows easy, thorough cleaning, while the thoughtful layout encourages balanced lunches. A long-lasting, eco-conscious solution for stress-free meal prep.
BRONZE AWARD
BRONZE AWARDMapley Bento Box
Price: $36.00
Shop: www.mapley.com.au
The Mapley Silicone Bento Box is a durable, family-friendly lunch solution designed to make school lunches easy and fun. Loved for its pastel colours and kid-friendly design, it’s made from independently tested, non-toxic silicone free from BPA, lead and nasties. Built to last, it handles daily knocks while keeping food secure in practical compartments. Microwave, freezer, oven and dishwasher safe, it’s a versatile, eco-friendly choice that simplifies prep, cleaning and everyday lunches.
Best Educational Service
GOLD AWARD
GOLD AWARDKingswim Swimming Lessons
Price: From $26.80
Shop: www.kingswim.com.au
For over 30 years, Kingswim has been helping swimmers of all ages and abilities build confidence and stay safer in and around the water.
Our expert-led lessons focus on building essential water safety skills in a supportive, family-friendly environment. We help swimmers of all ages and abilities progress at their own pace, celebrating every achievement along the way.
With small class sizes, we provide personalised attention and a nurturing approach, helping every swimmer thrive. Our commitment to water safety goes beyond the pool. Through free incursions at Kindergartens and Early Learning Centres, we bring vital water safety skills to children across the community, ensuring more people have the knowledge to stay safer around water.
SILVER AWARD
SILVER AWARDGeckoSports After-School Multi-Sport Programs
Price: From $15.00 per class
Shop: www.geckosports.com.au
The GeckoSports After-School Multi-Sports Program is a fun, confidence-building way to get kids moving. Each session follows a structured format with a new sport each week, keeping children engaged while developing core movement skills like running, jumping, throwing and balance. Through games and drills, kids build coordination, fitness and teamwork. The non-competitive approach means every child can succeed at their own pace, with activities adapted for all abilities. A positive, inclusive program that helps kids stay active and confident.
Best Tech Product
GOLD AWARD
GOLD AWARDNanit Sound & Light Machine
Price: $219.00
Shop: www.nanit.com.au
The Nanit Sound & Light Machine is a smart, all-in-one nursery essential designed to help families create calm, consistent sleep environments from newborn through toddler years.
Combining a sound machine, night light, and live audio monitor into a single compact device, it gives parents peace of mind. With 11 soothing soundtracks – from white noise and nature sounds to lullabies and wake-up songs – an adjustable night light with endless colour combinations, it supports bedtime and nap routines that grow with your child.
Smart features like cry detection, temperature and humidity tracking, and 4 ways to control the device including Google Home, via the Nanit or Sound+Light apps, meaning you can fine-tune settings from anywhere. Its USB-rechargeable battery provides portable use of up to eight hours and the sleek design fits seamlessly into any nursery.
SILVER AWARD
SILVER AWARDNuby RapidCool Portable Bottle Maker
Price: $79.99
Shop: www.nuby.com.au
Nuby’s RapidCool is a portable, power-free bottle maker that turns formula prep into a calm, 2-minute routine. Using innovative thermal technology, it cools freshly boiled water instantly while following safe feeding guidelines. The digital lid displays a green light when the feed is ready, removing guesswork. With no plugs, batteries or filters needed, it’s perfect for on-the-go or night feeds. A smart, travel-friendly solution for fast, safe bottle prep anywhere.
BRONZE AWARD
BRONZE AWARDSpacetalk Adventurer 2 Smartwatch
Price: $349.00
Shop: www.spacetalk.co
Spacetalk Adventurer 2 is a kids’ smartwatch designed for safe connection and independence. It combines video calls, messaging and advanced GPS tracking, so parents can stay in touch while kids explore. Safety features include an SOS button, school mode and parent-approved contacts only, with no social media or open internet access. The durable, water-resistant design and long battery life suit active lifestyles. A smart, secure way to give kids freedom with peace of mind.
Best Kids Parties
GOLD AWARD
GOLD AWARDFLIP OUT Birthday Parties
Price: From $30 per child
Shop: www.flipout.com.au
Flip Out birthday parties are Australia’s ultimate kids’ celebration, loved nationwide with 25 locations and growing!
Kids can flip, jump and soar on trampolines, tackle ninja courses, climb walls, conquer airbag zones and explore soft play – all in one epic, high-energy party. Every celebration is packed with inclusions: delicious hot and cold food, unlimited drinks, themed party collateral and a reserved party room or table for the entire event. A dedicated party host runs interactive games, activities, and check-in, so parents can relax while kids unleash their energy.
Each guest receives Flip Out grip socks, wristbands, temporary tattoos and lots more whilst the birthday child enjoys a FREE return pass for more fun. With the most activities, inclusions, and thrills across its 25 stores, Flip Out is the go-to destination for unforgettable birthdays where kids are the stars.
SILVER AWARD
SILVER AWARDGeckoSports Multi-Sports Parties
Price: From $350 for 1 hour up to 15 kids
Shop: www.geckosports.com.au
GeckoSports Kids Parties are a fun, stress-free celebration solution where the coaches handle everything. Featuring fast-paced, inclusive multi-sport games, each party is tailored to the age group, space and birthday child’s interests. With 20+ themes and sports to choose from, every event feels unique. Coaches create an “everyone gets a turn” environment, keeping all kids engaged. A safe, active and fully organised party parents love and kids won’t forget.
BRONZE AWARD
BRONZE AWARDFizz Kidz Birthday Parties
Price: $40-$60 per child
Shop: www.fizzkidz.com.au
Fizz Kidz offers a unique experience for both parents and children, with an exclusive Art Studio to host your child’s special day. At Fizz Kidz we take you on a journey to help create and capture memories while taking the stress away from parents who are looking to book a party with minimal effort. Our party hosts will take care of everything on the day as well as provide fun, entertainment and smiles on everyone’s face! Whether you are looking for Glitz and Glam, K-pop, Tie-Dye Science or Slime, we have something to suit everyone!
Kids Activities Award
GOLD AWARD
FLIP OUT Kids Activities
Price: From $12.00
Shop: www.flipout.com.au
Flip Out offers Australia’s most action-packed, high-energy activities, making it the ultimate destination for kids’ fun.
With 25 locations nationwide and growing, Flip Out provides a playground like no other, featuring trampolines for all ages, Junior Arenas, Parkour Zones, Wipe-Out challenges, Airbag Flips, Climbing Walls, Ninja Warrior courses, E-Karts, Soft Play and Toddler, Slides, High-Ropes, Sports Courts, Orbit Rides, and Interactive Games.
Every activity is designed for maximum safety, fun, and energy whilst proudly offering FlipAbility to ensure children with disabilities can join in on the excitement too. Perfect for birthday parties, school events, house parties or a day of adventure, Flip Out combines health and safety, inclusions and thrills under one roof. With endless activities to explore and challenges around every corner, Flip Out ensures every visit is unforgettable.
SILVER AWARD
SILVER AWARDGeckoSports School Holiday Programs
Price: From $35.00
Shop: www.geckosports.com.au
GeckoSports Holiday Programs are a stress-free school holiday solution that keeps kids active, engaged and happy. Each day features structured multi-sport sessions with rotating games and skill stations, designed to build confidence and coordination. Coaches create a safe, inclusive environment with positive encouragement, while fun themes like WaterMania, Footy Frenzy and Ninja-Warrior keep things exciting. With simple drop-off and a program that runs like clockwork, it’s a practical, feel-good option for busy families.
BRONZE AWARD
BRONZE AWARDLaser Tag in a Box Awesome Cobra Rental (Box of 12)
Price: $566.00
Shop: www.lasertag.com.au
Laser Tag in a Box is a high-energy, screen-free party solution that turns your backyard into an epic battlefield. Delivered to your door with 12 professional-grade laser taggers, it’s a simple, no-stress setup for instant fun. Designed to get kids and teens moving, it creates real-world play, laughter and connection. No travel, no hassle, just action-packed entertainment and unforgettable memories for the whole family.
Easy Eats Award
GOLD AWARD
GOLD AWARDTaste for Life Postpartum Meals
Price: From $599.00
Shop: www.tasteforlifeaustralia.com.au
Taste For Life Postpartum Meal Service provides freshly prepared, nourishing meals and herbal soup packages designed specifically for new mums during the crucial recovery period after birth.
Combining Traditional Chinese Herbal wisdom with modern nutrition, our meals are carefully created to support healing, restore energy, and promote overall wellbeing. Each dish is made with natural ingredients and balanced nutrients to help mums replenish their bodies while adjusting to life with a newborn.
With convenient home delivery and ready-to-enjoy meals, Taste For Life removes the stress of meal planning and cooking during the fourth trimester. Our service allows mums to focus on rest, recovery, and bonding with their baby, knowing their daily nutrition is thoughtfully taken care of. Supporting mums through every stage of postpartum recovery, Taste For Life makes nourishment simple, comforting, and accessible when it matters most.
SILVER AWARD
SILVER AWARDSalad Servers
Price: From $5.00
Shop: www.saladservers.com.au
Salad Servers is a fresh, ready-made meal solution designed to make life easier for busy families. From chef-crafted salads to hearty hot meals, it takes the stress out of weeknights, lunchboxes and entertaining. With no chopping, mixing or prep required, you get real ingredients and bold flavours ready to serve. Perfect for everyday dinners or last-minute gatherings, it’s a convenient, reliable way to enjoy healthy meals without the kitchen chaos.
Best Not-For-Profit Service
GOLD AWARD
GOLD AWARDMiracle Babies Nurture Program
Price: Free
Shop: www.miraclebabies.org.au
Built from lived experience, the globally recognised Miracle Babies NurtureProgram supports and empowers families through the challenging and often traumatic journey, with support accessible by families at no cost, for their lifetime.
The mum-initiated NurtureProgram has been supporting families for 20 years and is not government-funded, now delivering 30,000+ support interactions (reaching more than 1 in 2 families impacted) annually. It consists of: NurtureTime (in-hospital face-to-face peer support, cotside, inside neonatal units); NurtureGroups (after-discharge specialised play and support groups where parents learn through shared experiences); NurtureLine (national 24hr support line for parents and extended family, crucial for regional/rural families); and Education through family resources and a comprehensive online Information Hub guiding through all life stages.
SILVER AWARD
Mum Walk
Price: Free
Shop: www.mumwalk.org
90% of mums report feeling lonely after birth, and 1 in 5 mums will experience postpartum depression or anxiety, with isolation and loneliness being a leading cause. That’s why Mum Walk exists – to help mums overcome this connection crisis. We have over 50 free walks all across Australia, with the aim to get to 100 by the end of the year!
Best New Product of 2025
GOLD AWARD
Bare Mum Pregnancy and Baby Loss Care Kit
Price: $99.90
Shop: www.baremum.com.au
Bare Mum’s Pregnancy & Baby Loss Care Kit was created to support women through one of the most emotionally complex and often overlooked experiences of motherhood.
Designed with compassion and care, this kit acknowledges that pregnancy loss is both a physical recovery and an emotional journey. Developed with the Red Nose foundation and in consultation with women’s health professionals, it offers gentle, practical support alongside thoughtful rituals of care that honour grief, healing and rest.
Each element is intentionally chosen to provide comfort, restore the body, and create moments of quiet care during a deeply personal time. Created by women for women, the kit reflects Bare Mum’s commitment to empowering mothers with trusted tools and evidence-based guidance, while holding space for experiences that are too often carried in silence.
SILVER AWARD
SILVER AWARDMaxi-Cosi Raia 360 LX Rotating Car Seat
Price: $999.00
Shop: www.maxi-cosi.com.au
The Maxi-Cosi Raia 360 LX is a premium rotating car seat designed for effortless everyday travel. Its smooth 360° rotation makes getting your child in and out easier at every stage. Built with Air Protect side-impact protection, it delivers trusted safety, while the adjustable headrest and harness grow with your child. Inside, plush fabrics and supportive inserts ensure comfort, and the SMART Lock system provides a secure, confident installation.
BRONZE AWARD
BRONZE AWARDMaxi-Cosi Fame Stroller and Bassinet
Price: $1,699.00
Shop: www.maxi-cosi.com.au
The Maxi-Cosi Fame stroller is a premium, feature-packed travel system designed for ultimate comfort and convenience. It features a spacious bassinet with breathable memory foam and SoothingSlope incline, plus a Close2Me height adjustment to reduce back strain. The ergonomic seat with ClimaFlow mesh and lie-flat recline ensures year-round comfort. Parents love the UPF 50+ canopy, smooth suspension and compact fold, while integrated LED lighting and powerbank add smart, modern functionality on the go.
Parenting Product of the Year
GOLD AWARD
GOLD AWARDCherub Baby Instant Warm Smart Flask
Price: $74.99
Shop: www.cherubbaby.com.au
The Instant Warm Smart Flask by Cherub Baby is a game-changing feeding essential designed to make bottle prep quick and stress-free. Using a premium multi-layer vacuum insulated stainless steel flask, it keeps up to 500ml of sterilised water warm for up to 12 hours, so feeds are ready when you are, day or night.
The inbuilt thermometer with digital display lets you check the exact temperature instantly, while the smart safety light indicator shows if the water is too hot, too cool or just right, removing all guesswork.
Perfect for middle-of-the-night feeds or busy days out, it ensures you always have warm, safe water on hand without waiting. Compact, reliable and easy to use, it’s a practical solution for calm, confident feeding anytime, anywhere.
SILVER AWARD
SILVER AWARDMedeScan Multifunction Thermometer
Price: $99.99
Shop: www.medescan.com.au
The MedeScan Multifunction Thermometer is a versatile 3-in-1 solution designed to adapt to every stage of parenting. It features a touchless forehead mode for checking sleeping babies, ear mode for older kids, and an object mode to test bottles, food and bath water. Delivering accurate readings in just one second, it’s fast and reliable when it matters most. The colour backlit display is easy to read in low light, while the 40-memory recall helps track patterns. A practical, all-in-one essential for everyday family care.
BRONZE AWARD
BRONZE AWARDSkip Hop Ultimate Stroller Organiser
Price: $69.95
Shop: www.skiphop.com.au
Meet the stroller organiser that meets all your needs. Thanks to a game-changing convertible design, this must-have stroller accessory securely holds large 40oz tumblers (because if you’re like us, we don’t go anywhere without one). Also includes a genius magnetic flap that makes room for tumbler handles. Three separate compartments can fit up to 4 different size drink containers (baby bottles, coffee cups, sippy cups, etc), while the front zip pocket is perfect for your phone, wallet and more. Designed for a universal fit, the adjustable straps make it easy to securely attach to your stroller or wagon so you’re always ready to go.
Parenting Service of the Year
GOLD AWARD
GOLD AWARDThe Middee Society Birth + First Aid Classes
Price: From $189.00
Shop: www.themiddeesociety.com.au
The Middee Society is a modern, evidence-based education platform delivered by practicing Midwives and Nurses, transforming the way Australian families prepare for birth and early parenting.
Our online birth masterclass, The Middee Method, alongside our face-to-face birth education programs and Middee ED baby and child first aid classes, provide practical, honest, and expert-led preparation for labour, postpartum and real-life parenting. We complement traditional healthcare by providing in-depth education and practical skills families need beyond standard appointments, equipping parents and support people with the confidence and advocacy tools to make informed decisions.
Our approach is engaging, empowering and refreshingly realistic, shedding light on both the highs and the challenging moments of early parenting. By combining expert education with strong community connection, The Middee Society is helping reshape how families experience pregnancy, birth and the transition into parenthood.
SILVER AWARD
SILVER AWARDZazi Hub
Price: Free
Shop: www.zazi.co.nz
Zazi is a child-focused brand founded by a Speech and Language Therapist, dedicated to supporting families in communication, play and feeding. Created by Zazi Henderson, it offers evidence-based advice, practical tips and engaging resources for parents navigating early development. Through the Zazi Hub, website and @zaziplays, families can access expert guidance in a relatable, easy-to-follow way. A trusted, supportive resource for building confident, connected kids.
Product of the Year
GOLD AWARD
GOLD AWARDBabybee Juno Single to Double Pram
Price: $1,699.99
Shop: www.babybeeonline.com
After more than four years of development and extensive feedback from Australian families, Babybee proudly presents Juno – a pram that redefines innovation.
Australian-designed and European-engineered, Juno is designed to grow with your family. Whether you’re out with one, two, or even three little ones, Juno makes every outing effortless. It features a lightweight yet durable aluminium frame (9.3kg), a free-standing, one-hand, one-step fold, and easy-to-use sliding adaptors.
With the most configurations on the market (48+), a 22kg seat limit, and a spacious 15kg-capacity basket, Juno adapts to your needs. Use it as a single or double pram, with a bassinet in the top position for ultimate flexibility. Need room for a third child? Just add the Babybee toddler board for an all-in-one family solution. Designed for convenience and built to last, Juno is the future-proof pram backed by a lifetime warranty.
SILVER AWARD
SILVER AWARDMaxi-Cosi Raia 360 LX Car Seat
Price: $999.00
Shop: www.maxi-cosi.com.au
The Maxi-Cosi Raia 360 LX is a premium 360° rotating car seat designed for safety, comfort and everyday ease from newborn to around 4 years. The rotating design makes getting your child in and out effortless, while extended rearward-facing up to 30 months supports safer travel longer. Featuring Air Protect side-impact protection, it offers added peace of mind. The ECOCare fabrics made from recycled materials provide breathable comfort, while the SMART Lock system ensures a secure, simple installation.
BRONZE AWARD
BRONZE AWARDDushi Anti-Grey Rapid Hair Growth Serum
Price: $64.95
Shop: www.dushi.com.au
Dushi Anti-Grey Serum with RapidGro Technology® is a leave-in scalp treatment designed to reduce early greying and support healthier hair growth. Powered by clinically researched actives Greyverse™ and Darkenyl™, it helps boost melanin production to restore natural colour, without harsh dyes gradually. The lightweight, non-oily formula also improves scalp health, supports fuller-looking hair and reduced shedding, and smooths flyaways. Vegan, cruelty-free and Australian-made, it’s a gentle, science-backed solution for stronger, healthier hair.
Best Brand of the Year
GOLD AWARD
GOLD AWARDBabybee
Shop: www.babybeeonline.com
Since 2015, Babybee has been designing award-winning, Australian-made products that make parenting more stylish, stress-free, and fun.
In 2024, after four years of development and feedback from Aussie families, Babybee launched the game-changing Juno single-to-double pram, praised for its superior quality, next-level functionality, and family-first design.
They also expanded their range with the Joey Baby Carrier and an updated Luna2 pram. Making a splash, Babybee debuted at national baby expos and entered brick-and-mortar retail through a partnership with The Memo.
Staying true to their customer-first approach, Babybee introduced a lifetime warranty on all full-size prams, added to their already generous 9-month free returns policy, and included up to $295 in bonus accessories with every pram purchase. It’s all part of their mission to offer exceptional value, trust, and support to Australian families.
SILVER AWARD
SILVER AWARDRedsbaby
Shop: www.redsbaby.com
Redsbaby is a proudly Australian-owned brand creating multi-award-winning baby products designed for real family life. Founded by parents, it focuses on smart design, safety and everyday practicality, delivering products that grow with your family. From prams and strollers to carriers and high chairs, each item balances comfort, durability and ease of use. With 70+ awards, five-star reviews, a 30-day trial and 3-year warranty, it’s a trusted, high-quality choice for modern parents.
BRONZE AWARD
BRONZE AWARDMaxi-Cosi
Shop: www.maxi-cosi.com.au
Maxi-Cosi is a globally trusted baby brand known for combining advanced safety, smart innovation and modern design. From car seats and strollers to home essentials, each product is crafted to deliver reliable protection, comfort and everyday ease. Features like intuitive installation systems and rotating seats simplify life for parents, while premium fabrics and sleek European styling elevate the look. A benchmark brand, giving families confidence, convenience and comfort at every stage.
And that’s a wrap on the 2026 Mum Central Awards Excellence Categories – the biggest, most celebrated winners of the year.
Every single product and service on this list was voted for by real Aussie parents who actually use them, love them, and trust them. That’s what makes these awards different – no judging panels, no paid placements, just thousands of families having their say.
Check out the links below to see all the winners across every category, and if a brand you love made the podium, help spread the word. These businesses deserve every bit of support.
Congratulations to every single 2026 winner – Aussie parents have spoken, and you delivered!
