General Health

Introducing the Fitbit Blaze – Taking Fitness Trackers to a Whole New Level

Fitbit has just announced its new smart fitness watch, the Fitbit Blaze, its smartest, most stylish, most motivating fitness tracker yet, and is sure to give Apple a run for their money.

In addition to the standard features of your typical Fitbit tracker, this new model includes a variety of additional features to help make the most of your exercise.  These include:

  • FitStar™ by Fitbit on-screen workouts, Connected GPS, PurePulse® heart rate tracking, and SmartTrack™ automatic exercise recognition help motivate and push your fitness further.


Focus on Fashion and Personalisation

  • Premium interchangeable bands made from genuine leather, stainless steel and high-performance elastomer to let you design a look that’s extremely personal and a perfect fit – whether at the gym, in the office or out on the town.
  • A unique modular design that allows you to easily remove and insert your tracker into a new frame, so you can wear Fitbit Blaze with style at work and then swap it instantly into a new frame with a workout-friendly wristband.  Use the quick release spring bars to switch your bands and change the look of your device in seconds.
  • Fitbit’s first vibrant, high-resolution, colour touchscreen and multiple clock faces make the device uniquely yours and distinguishable from others.


  • Curated to fit your life and focused on the features that make tracking your health and fitness easier
  • Smart notifications that matter most – including call, text and calendar alerts, so you can stay connected to what’s important
  • A long battery life of up to 5 days allows you to keep up with your life, day and night


Curated features that fit your life – Now you can stay connected with smart notifications you need.

Fitbit Blaze features the smartphone notifications you need most instead of being overwhelmed with unnecessary information.

  • Bluetooth® Smart connectivity delivers call, text and calendar notifications through on-screen messages and a vibrating alert, so you can see what matters most at a glance
  • Accept and reject calls directly from Fitbit Blaze when connected to a compatible smartphone
  • Adding motivation to any workout is easy with on-screen controls for playlists and volume when playing music from your connected smartphone


  • Track your night with automatic sleep tracking to know how long and well you sleep, plus set a silent alarm that gently vibrates to wake you.
  • Long battery life of up to 5 days on a single charge lets you live your life and track your exercise, sleep and heart rate day and night, with the confidence you won’t lose a step or miss a beat.
  • Compatible with more than 200 Android, iOS, and Windows mobile devices so you can access stats and 3 motivational interactive tools, which help to motivate millions to achieve their goals within the community of Fitbit users they choose.

“Fitbit Blaze delivers a combination of innovative features that were carefully selected with intention and purpose, designed to motivate and offer a fitness experience that is more effortless and more useful with advanced guidance and coaching,” said James Park, CEO and cofounder of Fitbit.

The watch is available today for presale (AU $329) and will hit stores in March.


Avatar of Belinda Jennings

Belinda's a passionate advocate for community and connection. As the founder of the Mum Central Network she’s committed to celebrating the journey that is Australian parenthood. Mum to two cheeky boys, and wife to her superstar husband, they live a busy but crazy lifestyle in Adelaide. Great conversation, close friends and good chocolate are her chosen weapons for daily survival. Oh, and bubbles. Champagne is key.

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