Uber trendy pram brand Bugaboo has once again teamed up with rebellious fashion label Diesel, for a second ‘Bugaboo by Diesel’ pram collection.
The iconic brands launched the latest range to the Australian market last week at a typically cutting edge event where kids were invited to ‘unleash their creativity’ directly onto the walls of a so-hip-it-hurt art studio in Redfern.
The event was designed to replicate the original Bugaboo by Diesel campaign, which illustrated the funny and sometimes messy side of ‘fashionable parenting’. Children were invited to run riot with squeeze bottles and spray guns full of paint while creating the backdrop for the photo shoot.
Things got a little hectic! And a whole lot of fun!
The new Bugaboo Diesel Denim collection features a washed and specially treated denim that is hand-ripped, fashionably distressed, and designed to naturally fade over time – just like your favourite pair of jeans.
It’s the little details that really make this collection. The central joint has been designed to resemble a rivet you’d find on a pair of Diesel jeans, the wheel rims have been coloured blue to match the denim, and the handlebar is finished in a black leather-look fabric. There’s also a matching bag in denim and leather which can be hung on the handlebar.
The Bugaboo by Diesel collection also comes as a Tailored Fabric Set for the Bugaboo Donkey, featuring and extendable sun canopy in washed denim and bassinet apron.
The RRP of the Bugaboo Buffalo by Diesel Denim is $1,889, the Tailored Fabric Set for the Bugaboo Donkey is $214.95, the Sun Canopy for the Bugaboo Donkey is $139.95 and the Bugaboo by Diesel changing bag is $239.95.
