Parents need a LOT of things. Well, actually, children need a lot of things. But we mums are the lucky ones who get to BUY ALL THE THINGS.
Often mums go to other mums for suggestions on what to buy and what to bypass. We at Mum Central love to help mums make these important decisions.
But we need help. And this is where you come in.
As our readership grows to well over 750,000 readers nationally, so does the demand to trial new products and services from our advertisers and partners. After all, mums are looking for real views, real opinions and real stories from parents who have put these products through their paces.
Calling all Influencers – Let’s Collaborate!
We are on the hunt for mum and dad influencers in all sectors to help us trial various products (it’s super fun, we promise!).
We’re open to applications from many different backgrounds with an engaged social media following and readership. This can include bloggers in parenting, health, travel, food, beauty, fashion and lifestyle (and more!)
If you are good at what you write about, know your stuff, and can share your thoughts in a way that is engaging, honest and authentic, then we want to hear from you.
What does this mean for you?
It means you get to test out a whole bunch of cool new stuff (and keep it). We work with a number of different sponsors who offer pretty much everything, from prams to family holidays, toys to clothing, furniture to beauty and more.
Some of these campaigns will require your baby or child to test the products, some will require you to have a background in a specific field (see above for our industry preferences), however all will require you to share your experience and high-quality photos.
All campaigns will also require you to amplify the message via your own channels. And all will require your honest opinion.
Here’s What’s In It For You!
Essentially, if you are accepted as a Mum Central influencer, we will invite you to projects that are relevant to your industry and your situation. It might be a product review, a giveaway, sponsored post or simple social sharing.
There are deadlines to adhere to but our campaigns are pretty flexible. You can easily do it from home, in your own time and with a child attached to your leg if that’s how you prefer to work.
On each project you will be working closely with our sales and editorial teams, which are both comprised of mums who are ultra-awesome and heaps hilarious (so they say!). Naturally, you only apply for the projects you’re interested in so you pick the ones that resonate with you!
Some campaigns will be paid, some will be in return for amazing products and services. Rest assured though, ALL will be a fabulous win/win arrangement for all parties. If you’re not interested, then you simply don’t apply for that project.
Payment will be made by bank deposit in a timely manner (not months down the track) and we promise it’ll be a great opportunity for you to work with some of the greatest brands on the planet, doing what you do best.
Of course, we also require our influencers to have similar values to Mum Central. We try to be both informative but entertaining, lighthearted but professional, personal but not judgemental. We aim for a happy balance between giving mums a laugh and giving them advice, news and information that they can actually use. Above all, we strive to give mums what we all need – honesty.
We know there are others out there that want to do the same. If you are one of them, then let’s join forces and deliver some serious awesomeness in 2019 and beyond!
Sound good? Let’s Hear From You Today!
Our team will be going through all applicants with a fine-toothed comb (okay, probably over a bottle or two of wine instead) and get back to the short-listers.
This is an amazing opportunity for the right people and one that we are so excited to finally be able to offer. We can’t wait to hear from you!