If your tummy’s looking four months pregnant and you’re anything but, chances are you’re suffering from bloat.
It’s the WORST. The facts however prove you’re not alone.
58% of Aussie women recently confessed to having ’emergency loose fitting clothing’ in their wardrobe for when their stomach is more laundry-basket-round than washboard-flat.
Another 28% of mums admit to feeling ‘discomfort when getting dressed’ because of digestive problems and tummy bloat. And stats also show that 90% of tummy bloat victims are women – with poor old mums suffering the worst.
Of course, your stomach muscles may not be what they were. However the higher incidence of occurrence in mothers is also attributed to lifestyle and dietary challenges. It’s no surprise that busy women regularly eat on the run and choose foods that are quick and convenient over nutritious or gut-friendly.
Other symptoms of digestive discomfort include pain, burning, gas and embarrassing gurgles. If this sounds like you, research shows the fix for your ills might be easier and more accessible than you’ve realised. It’s time to hit the supermarket.
Probiotics for happier, flatter tums
Clinical studies show that probiotics can help improve the bacterial environment in the gut, reducing the symptoms of gas, gurgling tummies and bloating. Stats show that up to 36% of women have resorted to taking over-the-counter pills or medicines to try and minimise their digestive discomfort via probiotic intake.
The good news is that you don’t need to seek supplements to ingest probiotics they can be easily included in your daily diet right from your supermarket shelf.
Another 48% of Aussies have modified their diet removing or reducing certain food groups (such as wheat or sugar) in an attempt to manage digestive issues. But what if instead of removing a food to ease your tummy bloat symptoms you could actually add something instead?
To assist women manage their digestion and tummy troubles, Danone has developed Activia. This probiotic yogurt can help improve digestive comfort** and minimise your bloat. Activia is unique in that it features the exclusive probiotic strain, Bifidus ActiRegularis that survives through the stomach to target the source of discomfort.
Why probiotics are better via your food
Each pot of Activia packs a punch with 4.4 billion live probiotics.
Unlike supplements, Activia is a nutritious, real food. This means you’re not only enjoying gut-health benefits but you’re actually choosing a healthy, filling, affordable and delicious snack. Go you.
Activia has no added sugar and no artificial sweeteners. Available in five delicious flavours Vanilla, Strawberry, Mango, Berries, and Seeds you’ll find it at Coles, Woolworths and IGA. RRP $4.40 for 4x125g.
*Based on a quantitative survey of 1,035 nationally of men and women aged 18-64 years.
** By consuming 2 pots of Activia 125g/day for 4 weeks and maintaining a balanced diet and healthy lifestyle.
Want to know what else you can do to beat the bloat? These diet-busting tips might help.