The weather is heating up and what better way to cool down than with a Vegemite icy pole? Wait, WTF? Vegemite in an icy pole?
Yes, apparently that’s a thing now. The iconic Aussie brand basically broke Twitter announcing the news.
Vegemite posted an image of an icy pole with the caption: “Brace yourselves Australia… it’s time for VEGEMITE Icy Poles!
— Vegemite (@Vegemite) December 13, 2017
And then all hell broke loose.
NO FIRST YOU PUT VEGEMITE IN PIES NOW AN ICY POLE? IT IS MADE FOR TOAST OR SANDWICHES ONLY. who hurt you
— sky (@thinkinboutsky) December 13, 2017
It’s not April 1st so why have you posted this? I refuse to believe it’s real
— cat • h • y (@catherinebouris) December 13, 2017
— ragnar is fine as hell•the fashion of politics (@BalmainParis33) December 13, 2017
Vegemite confirmed that this latest taste sensation is definitely not a joke, but also not a new product launch either. See the full vegemite icy pole recipe here on Mum’s Pantry!
But that didn’t stop the love it or hate it Twitter debate from raging on, with the post receiving over 1000 likes and nearly 700 comments.
this is the best day ever
— Bo Bannie (@anniedundun) December 13, 2017
For gods sake no it goes on toast you don’t put it on a roast you don’t put it on pizza you put it on toast and only toast 🍞
— Darren Stewart (@darren35) December 13, 2017
Read this to my 7yo old: look of disbelief followed by ‘ewwww’. He also says ‘Vegemite is for toast. Please don’t make Vegemite icy poles.’
— Murphy Peoples (@murphy_peoples) December 13, 2017
hello @nswpolice i’d like to report a crime
— grace (@bgltdomkat) December 13, 2017
— And yet … (@hingehead) December 13, 2017
And of course then there are the culinary geniuses who added their own Vegemite combinations and creations.
Ummmm……aahhhh…….hmmmmmm……….not sure how I feel about this…..can’t disagree I made Vegemite Macarons once (see pic)but still……an icy pole? I’ll get back to you 🤔 pic.twitter.com/ppHL5LCCor
— gbow (@greg_bowater) December 13, 2017
But as per usual, the rest of the world were absolutely aghast at our Aussie obsession.
I’m calling the police on your whole country
— KANYE (I thought u said) WEAST (@Raw_Maan) December 13, 2017
Are you a Vegemite lover or a hater? If you need more reasons to believe see how Vegemite can prevent miscarriages and birth defects.