Career

WE’RE HIRING: Social Media Manager Wanted to Join Our Superstar Team!

Mum Central has an exciting opening for a Social Media Manager to join our dynamic team . The work-from-home role is a part-time (20-25 hours a week, Monday to Friday) position.

If you’re a ninja with numbers, have social media running through your blood, and love creating content to keep up with the TikTok trends and Facebook algorithms – then we need to talk!

We have a fantastic opportunity for a talented, creative, experienced, and strategic Social Media Manager to join the team at one of Australia’s Premier parenting and lifestyle publishers.

With a highly engaged network of over 1 million mums including a cranking Facebook community 816,000 and hundreds of thousands of mums who visit our website monthly, We are truly focused on delivering quality, authentic, timely and relevant content for our audience of 20-50-year-old women.

Responsible for curating content, driving engagement, reporting, analytics and creating our own in-house content across Mum Central’s social media channels, our new Social Media Manager’s responsibilities include:

  • Facebook, including overseeing numerous Facebook groups
  • TikTok
  • Instagram
  • Pinterest
  • LinkedIn

Our ideal social media manager will be committed to truly understanding the Mum Central woman and what will (and won’t resonate!) with her.  A bit of cheek, a touch of sass, a dash of reality served on an engaging platter. If you follow Mum Central, then you will know what we mean.

The lucky all-rounder will enjoy great autonomy, opportunity, and dream work-from-home hours, perfect for work-life balance.

social media manager
Source: Adobe Stock

What are we looking for in our social media manager? 

We are searching for someone who doesn’t just partake in social but understands it. Responsible for creating content and moderating our social media channels, you love social media, but your love for it goes above the Insta-stories and viral videos. You love the trends, the algorithms, and discovering what makes people talk, click, and tick through the various social media channels.

Most importantly, you will:

  • Be a key member of a small dynamic team. You will work closely with both the sales and editorial teams and liaise with sales on all commercial content on a daily basis.
  • Plan and schedule content across all our channels.  You will post multiple times a day on Facebook, TikTok and Instagram and regularly on Pinterest and LinkedIn. Sometimes that’s up to 19 posts in a day … this is not for the feint hearted!
  • Compose content (images, videos, stories, memes, reels, Pinterest boards, graphics) for all social media channels. This includes creating content yourself as well as sourcing content and finding content creators to work with. Some graphic design will also be required so having a good eye for design is a bonus!
  • Be responsible for reporting on trends and insights across all channels and search out trends that will resonate with our audience. Our social media manager will be committed to truly understanding the Mum Central reader and what will (and won’t resonate!) with her.
  • Take part in weekly Zoom meetings with the team plus quarterly strategy meetings and annual strategy trips.
  • Review products, take photos, and create video content for various campaigns, as requested.

mum central

Key requirements:

  • Actively engage with our audience and get in front of the camera to create content.
  • Have 3+ years of working in a similar role. Experience in content creation and graphic design is a plus!
  • Have great communication and writing skills and a superior understanding of all social media platforms.
  • Have strong attention to detail and a slight obsession with numbers – and growing our channels!
  • Be able to demonstrate a passion and alignment with Mum Central’s vision, purpose, and core values through your application.
  • Have the confidence and ability to take the lead on social media and work independently as well as with a team.
  • Ability to plan, work autonomously and work under pressure to deadlines.

What do we offer? 

This role is a true unicorn for a mum seeking to work in a strategic role while balancing family life. All while working for a rapidly growing and independently owned publisher.

Working from your home office during school hours (20 hours per week over 5 days Monday to Friday), this is a dream permanent part-time role for someone as passionate about their family as their career.

Please apply with a cover letter including:

  1. Your social media managerial experience
  2. One of your favourite memes doing the rounds (or a great idea for one)
  3. A copy of your latest CV
  4. OPTIONAL: A quick 2-minute video introducing yourself and telling us why you think you’d be a perfect fit for our team. Feel free to send via WhatsApp to 0419 842 061.

Due to the expected number of applications, we will only be reaching out to those who will be shortlisted.

The strictest confidentiality will be assured.



Avatar of Jenna Galley

Born and raised in Canada, Jenna now lives in Far North Queensland with her tribe. When the mum-of-three is not writing, you can find her floating in the pool, watching princess movies, frolicking on the beach, bouncing her baby to sleep or nagging her older kids to put on their pants.

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