WINNERS: Best Overall Brand & Product Awards – 2024 Mum Central Awards

Prepare to discover the standout brands and products of 2024 with our much-anticipated Best of Brands reveal! We’re excited to announce the Best Product of the Year, Brand of the Year, Parenting Product, Parenting Service and so much more! Celebrating innovation and excellence, and after gathering votes from thousands of enthusiastic parents, we’re ready to spotlight the brands that have made a significant impact in our 2024 Mum Central Awards.

Celebrate with us as we honour the brands that are making parenting easier and more enjoyable. These brands and products are recognised for their outstanding quality, breakthrough innovations, and unwavering reliability. Explore with us and meet the top toddler brands and products of 2024!

Best Brand of the Year

ergopouch-brand-of-the-year-gold-2GOLD AWARD:



If you haven’t heard of Australian sleepwear brand ergoPouch, they make premium, certified organic, and natural fibre TOG-rated sleepwear and sleep solutions. Their safe-sleep approved range covers ages newborn to 12 years and takes the guesswork of what to dress a child in for sleep. They have exceptional sustainability credentials, stylish prints (designed in Melbourne) and gorgeous products that are ergonomically designed for each age and stage of your mini’s development in the first six years. At Mums Central, we love ergoPouch because they simplify how to safely dress your child for sleep, which is precisely what tired parents need.

maxi-cosi-brand-of-the-year-silverSILVER AWARD:



The path of parenthood is joyful, unexpected, a little bumpy, and full of adventure. At Maxi-Cosi we get it. After all, we’re parents too. For over 35 years, we’ve designed car seats, strollers, travel systems and home items that are fully equipped for all that parenthood has in store. Every product, every feature, has been thoughtfully designed to make your day just a little bit easier. We design products for you… they look good, feel good, are easy to use and provide protection second to none.

tommee-tippee-brand-of-the-year-bronzeBRONZE AWARD:

Tommee Tippee


Tommee Tippee was founded over half a century ago, born from a mission to make life easier for parents.

For decades they’ve been designing products that enhance a parent’s intuition, and engineering solutions to make caring for babies easier, simpler, and more instinctive. You’ve got this, they’ve got you.

New Product of 2023

maxi-cosi-Pria-LX-G-Cell-Car-Seat-new-product-2023-goldGOLD AWARD:

Maxi-Cosi Pria LX G-CELL Car Seat

Price: $649

The all NEW Pria G-CELL convertible car seat is suitable for newborns to 4 years of age (approx). You’ll love our Australian-designed and engineered SMART Guide® top tether routing system and SMART Lock® installation system, making travel safer. Every day. Pria G-CELL provides head and torso protection with our trusted and patented Air Protect® and G-CELL® side impact technology. Premium fabrics featuring Cool Baby Wicking, 3D mesh and air ventilation will keep your baby comfortable all year long. The plush and quilted newborn insert provides added comfort and elevated design to your car seat.

tommee-tippee-made-for-me-new-product-silverSILVER AWARD:

Tommee Tippee Made for Me™ Wearable Breast Pump

Price: $599.00

Three years of engineering poured into a hands-free design that gives you complete flexibility. For the freedom to express, whenever, wherever.  Five horn sizes (because no two nipples are the same)  ConstantComfort™ technology that mimics baby’s latch. Nipple alignment light to make sure you get a comfortable position. Feed directly from the pump once you’re done • In-app controls with tracking and insights data.

nuk-for-nature-sustainable-bottles-new-product-bronzeBRONZE AWARD:

NUK for Nature Sustainable Baby Bottles

Price: From $12.95

NUK for Nature Sustainable Baby Bottles support breastfeeding and 98% of mothers agree they give baby the same drinking sensation as breastfeeding. The teat is shaped like a mother’s nipple while breastfeeding, has a particularly wide and flexible lip rest and several tiny openings – just like the milk ducts in a mother’s breast, for a smooth and natural flow. The innovative anti-colic vent helps prevent air being swallowed and the patented Temperature Control indicator changes colour when the food is too hot (the normally blue indicator turns white if the milk is above 37 degrees – clever!). NUK for Nature Sustainable Baby Bottles are made from 100% sustainable materials* including eco-friendly plastic & silicone and packaged in FSC-certified paper packaging that can go straight in the recycling bin. It’s even manufactured using green electricity to be particularly climate friendly. Available in 150ml, 260ml Polypropylene Single Bottles and multi-packs.

Best Baby Product

euky-bear-sniffly-nose-room-mist-best-baby-product-goldGOLD AWARD:

Euky BearSniffly Nose Linen & Room Mist

Price: $11.95

When your little one has the sniffles you want to bring them comfort fast. Create a clearing, fresh atmosphere to help soothe your little one’s sniffles with Euky BearSniffy Nose Linen & Room Mist. Suitable from 3+ months, this gentle mist is delicately infused with natural essential oils – including organic eucalyptus – to help baby breathe easier. Australian owned and blended, vegan friendly and not tested on animals, this handy mist is perfect to take with you in your pram, car or bag for easier breathing at rest or play. Euky Bear™ Sniffly Nose Linen & Room Mist is also perfect to freshen nappy odours at change time… a great multi-tasking product for baby at home or on-the-go.

rascal-+-friends-best-baby-product-silverSILVER AWARD:

Rascal + Friends Premium Nappies

Price: $16.50

Rascal + Friends Premium Nappies tick all the boxes: affordable, super absorbent, ultra-gentle, free from nasties, fit like a dream and perform exceptionally. Expertly designed with innovative absorbency features for up to 12 hours of leak protection, including our unique 3D Core Technology, a stretchy high-back waistband, deep pocket and 3 layers of protection. Our premium materials are sourced globally and assembled in a world-class factory using the latest energy-efficient technology, to deliver on our promise of premium performance. Our no nasties policy promises that our nappies are made up of none of the bad stuff – no harsh chemicals, latex, lotions or fragrances. We use feather-soft materials, water-based inks and are dermatologically certified to be safe on sensitive skin. Certified by the world’s leading organisations, they are: BioChecked Non Glyphosate Certified, Dermatest Guaranteed, OEKO-TEX Standard 100 Certified & Certified by PETA as cruelty free and vegan. Available at Coles.

tooshies-water-wipes-best-baby-product-bronzeBRONZE AWARD:

tooshies Pure Water Wipes

Price: $5.50

Infused with 99.4% water, tooshies Pure Water wipes are perfect for the most sensitive newborn skin and ensure a gentle clean from head to toe. These wipes are special as they’re 100% biodegradable and will compost back into the earth in as little as 60 days.

These pure baby wipes are infused with 99.4% medical-grade water with a few additional clean, gentle ingredients that keep the wipe safe and clean for your little one. 100% plastic free, 0% alcohol, phenols, parabens, phthalates, unique textured plant-based cloth for a pure clean from head to toe, fragrance free, hypoallergenic, vegan, not tested on animals, large one-hand open lid.

Best Travel Product

nuna-cove-aire-portacot-best-travel-product-goldGOLD AWARD:

Nuna Baby COVE™ aire Portacot

Price: $499.00

Keep them close with the Nuna COVE aire portacot that doubles as a bedside crib when travelling. Suitable for all seasons, its Advanced air design™ provides 360° ventilation for ultimate airflow from every angle with all mesh sides, floor and mattress. Set up and pack down is simple, with its unique zigzag legs and single hand mechanism. Complete with GOTS certified organic sheet and travel bag, COVE aire is perfect for weekend getaways or longer stays. With woven threads that blend together to create a chic, easy to clean fabric, COVE aire features a soft subtle texture with padded edges to prevent finger pinches. As part of Nuna’s commitment to developing products that are better for baby, COVE aire is GREENGUARD Gold Certified. Products that have achieved GREENGUARD Gold Certification are scientifically proven to meet some of the world’s most rigorous third-party chemical emissions standards.

cherub-baby-anywhere-warmer-pro-best-travel-product-silverSILVER AWARD:

Cherub Baby Anywhere Warmer PRO

Price: $149.99

The Anywhere Warmer PRO takes bottle warming to the next level and saves you $$$ by replacing the need for a home warmer, separate travel warmer and a bottle prep machine. With the ability to heat a small bottle in as fast as 2 minutes or a large bottle in as fast as 4 1/2, it will also regulate the correct temperature for up to 10 hours off a single charge. Fits snugly in your nappy bag for plane, car & shopping trips, camping, restaurants, holidays, you name it! Large capacity borosilicate glass container. Heats between 37-55 degrees (Cold coffee? Pop it in the warmer!). Will regulate and hold the temperature. Can be used whilst plugged in to provide parents with a bottle that is ready any time of day or night. Large battery capacity can warm up to 8 bottles in one charge.

milton-antibacterial-tablets-best-travel-product-bronzeBRONZE AWARD:

Milton Antibacterial Tablets

Price: $10.49

Milton, the expert in cold water sterilisation of baby feeding equipment for over 70 years. Milton Cold Water Sterilisation Method sterilises in just 15 minutes and kills 99.9% of germs. Made solution is effective for 24 hours and comes in a convenient 30 tablet pack. Ideal for travel. Sterilise bottles anywhere you are. Effective in 15 minutes. Stay sterile for 24 hours. No need to rinse.

Why sterilise? During your baby’s first 12 months, their immune system is still developing so they need extra protection from germs. What should I sterilise? Bottles, teats, soothers, plastic feeding spoons, weaning bowls, teething rings, toys, breastfeeding equipment such as breastpump parts and milk storage containers.

Best Parenting Service of the Year

nurtured-village-best-parenting-service-goldGOLD AWARD:

The Nurtured Village Parenting Support

Price: $249.00

The Nurtured Village are dedicated to providing comprehensive and compassionate parenting services. Their 1:1 Parenting Consults offer personalised guidance, support, and tailored strategies to enhance each unique parenting journey. Their Mumma Village Mothers Group is a six-week community fostering connection and shared experiences, with expert guidance. Their Christmas Hamper Drive embodies our commitment to community support. Each holiday season, they bring joy to families in need by assembling and delivering hampers filled with food and presents, creating a warm and inclusive atmosphere. At The Nurtured Village, parenting support extends beyond consultation, creating a nurturing environment for every family.

nourishy-best-parenting-service-silverSILVER AWARD:


Price: Avg $350

Nourishy is Australia’s first breast milk freeze-drying service. We transform a mum’s frozen breast milk stash into a shelf-stable powder. Freeze-dried powder has a 3-year shelf stability and retains all the nutrients of your breast milk during freeze-drying. Freeze-dried powder does not require refrigeration, it can be stored in a cupboard. 100% your breast milk as a shelf-stable powder, makes travel, returning to work, storage, and fortifications so much easier. Freeze-dried breast milk is innovating breast milk storage & transportation. Nourishy has a custom-built facility in Queensland and services mum’s Australia-wide.

twinfo-best-parenting-service-bronzeBRONZE AWARD:


Price:  Community is free. Twin pregnancy course is $149.00

Twinfo is Australia’s largest, most supportive, online community for parents of twins, triplets or more. Being a parent of multiples means raising two (or more) children simultaneously in a singleton world. Twinfo is not just “another parenting website”. Twinfo offers advice, support, products and services that make raising multiple babies easier, freeing parents up to enjoy all the precious moments. The Twinfo online community is huge, and there are so many areas of support. 7 facebook groups, two Facebook pages and an Instagram page. Plus over 300 blogs and more than 85 podcasts. There really isn’t a topic we haven’t covered online! All of this is free. I have developed the following paid resources specifically tailored for twins or triplets. 60 module online practical multiple birth pregnancy course. World first twin or triplet pregnancy colouring in books. Digital Twin Pregnancy Journal. Twin or Triplet specific pregnancy affirmation cards

Best Parenting Product of the Year

euky-bear-Sweet-Dreams-Sleep-Aid-best-parenting-product-goldGOLD AWARD:

Euky Bear™ Sweet Dreams Sleep Aid

Price: $79.95

Well rested baby = happy family! Euky Bear™ has partnered with leading sleep experts to create the ultimate all-in-one Baby Sleep Aid. It combines the benefits of sound, light and aromatherapy to help babies drift off to sleep more easily and settle through the night. The Sweet Dreams Sleep Aid features pink noise – a calming sound frequency found in nature – plus other soothing sounds like heartbeat, waterfall and custom lullabies. It uses red light therapy to help support baby’s natural circadian rhythm – or, choose from seven other rotating colours. It’s also an aromatherapy humidifier: from 3+ months, enjoy the wellness benefits of essential oils with the Euky Bear™ baby-friendly oil blends – Sleepy Time, Sniffly Nose, Cuddle Calm or Tummy Ease. The Euky Bear Sweet Dreams Sleep Aid is the perfect addition to your little one’s bedtime routine to help ensure sweet dreams for the whole family.

lovevery-the-play-kits-best-parenting-product-silverSILVER AWARD:

Lovevery The Play Kits

Price: $130 – $195

Lovevery’s comprehensive early learning system supports families with stage-based play essentials for children and content for parents. The Play Kits program makes world-class research and neuroscience simple, relevant and accessible, to help parents feel confident they’re giving their children the best start in life. Lovevery’s team of experts, academics and specialists link brain science and Montessori to design best-in-class playthings for children ages 0-4, delivered straight to a parent’s doorstep every 2-3 months, just as a child’s developmental windows are beginning to open. Their goal is to reach families in ways that fit with their lives–with toys for curious children and tools for busy parents.

The Play Kits are curated with expert-designed playthings, books, and a Play Guide for parents with child development info, at-home activity ideas, and ways to play. Lovevery takes out the guesswork and research, so parents can focus on having fun together.


mikki-and-me-acrylic-planner-best-parenting-product-bronzeBRONZE AWARD:

Mikki & Me Personalised Acrylic Wall Planner

Price:   From $147

Mikki & Me’s Personalised Acrylic Wall Planner addresses the modern challenge of family organisation with Australia’s only fully customisable background wall planner. Designed by parents for parents, this innovative tool helps manage the chaotic juggle of dual-working households.

It features a six-week planning space that includes every family member (and even pets!), offering a unique personal touch by allowing the upload of family photos, turning everyday planning into a cherished family display. The durable, scratch-resistant acrylic ensures longevity and ease of use, with every element customizable to fit each family’s needs. With hassle-free installation and a bonus chalk pen, this planner isn’t just about scheduling—it’s about reclaiming time and reducing stress. Crafted in Australia, it’s a testament to practical design and personal connection, making it an essential for organised, mindful family living.

So there you have it. The best of our Brand and Product Awards for 2024!

Make sure to check out the full list below to see the other amazing products and brands we’re celebrating in the 2024 Mum Central Awards! We hope this guide helps you discover some wonderful gems that make parenting a little easier and a lot more enjoyable. Happy hunting!

See the full list of Award Winners: 

Avatar of Belinda Jennings

Belinda's a passionate advocate for community and connection. As the founder of the Mum Central Network she’s committed to celebrating the journey that is Australian parenthood. Mum to two cheeky boys, and wife to her superstar husband, they live a busy but crazy lifestyle in Adelaide. Great conversation, close friends and good chocolate are her chosen weapons for daily survival. Oh, and bubbles. Champagne is key.

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