Go out for lunch and build your home library at the same time! There’s something delicious for the tummy and something super special and exciting for the bookworm brain with McDonald’s Happy Meals!
McDonald’s has launched an exclusive new Happy Meal book series with the author of children’s favourite (and award-winning) book series, How To Train Your Dragon, Cressida Cowell. What a delight!
McDonald’s has distributed a HUGE 28 million children’s books since launching Happy Meal books in 2009. This is Cressida’s second global partnership with the fast-food giant.
There are 12 books in the series to collect, which totally justifies visiting a little more often, RIGHT? The first two books to kick off the series, The Tiny Detectives: Can Trees Talk? and The Tiny Detectives: Do Fish Glow In The Dark?, are available from McDonald’s RIGHT NOW, up until Wednesday 28th of April, so hop on into McDonald’s for a school holiday Happy Meal treat soon!
Happy Meal Readers Program – We All McLove it!
There’s no denying the success of the McDonald’s reading program, Tim Kenward, McDonald’s Marketing Manager says:
We’re excited to be partnering with Cressida Cowell for a second year to release a new and exclusive series of Happy Meal books, following the program’s great success in 2020.
“We are proud to have distributed 28 million children’s books since we launched Happy Meal books in 2009, helping to instil a passion and excitement for reading among Australian children.
“At McDonald’s, we are committed to feeding and fostering communities, and that includes using our scale through programs like Happy Meal Readers to help spark curiosity and imagination among children, while also providing a moment of closeness for families with our books.”
The new book series is part of the super-popular McDonald’s Happy Meal Readers program, which gives customers the option to choose between a book and a toy with their Happy Meal all year round. We’re McLovin’ this idea!
So what will it be, nuggets, hamburger or a cheeseburger to munch on while you read?