Share Your Elf Adventures and You Could Win This Gorgeous Olympus PEN E-PL8 Camera


Mum Central has joined forces with Olympus and The Elf on the Shelf to find Australia’s most elf-mad-mumma!

There are so many things we love this time of year at Mum Central but taking fab photos and celebrating the joy of family Christmas are top of the list.

That’s why we are super excited to let you know about this brand new competition. We’re delighted to have teamed up with two of our favourite brands, Olympus and The Elf on the Shelf to see you enjoy the same things we do.


At Mum Central, Olympus is our go-to when it comes to documenting all the precious family moments during December. From Carols by Candlelight to the last day of term, summer mangos to your Elf’s shenanigans, Olympus is your partner in memory-making and picture-taking.

olympus-pen-epl-8-front Why you’ll want to own the Olympus E-PL8

The Olympus E-PL8 is as much of a fashion statement as it is a great family camera. It produces DSLR image quality (and is amazing in low light) plus features:

  • Flip down touch selfie screen  (super cute for shooting yourself with the kids both in camera mode AND video mode)
  • Links with your smartphone via Wi-Fi for image sharing straight up to social media plus you can actually shot remotely by using the app!
  • There’s a range of art filters if you love to amp up your images
  • Compatible with a range of interchangeable lenses (purchased separately)
  • Comes in three cool leather style finishes for a cool retro meets tech look, and
  • It’s totally portable being what we’d describe as ‘handbag size’.  As a mum this is super important because you want to capture those gorgeous images #allthetime right? But who wants to lug a tonne of gear around with them? Not us!



So, you want to win this amazing camera right?

Here’s how to enter to WIN an Olympus E-PL8 Digital Camera

olympus-elf-on-the-shelf-ballerinaWhen you’re busy getting creative with your Elf on the Shelf we want to see what you’re up to. Snap a pic of your Elf’s adventures, share it on Instagram or Facebook with the tag #MumCentralXOlympus and you’ll be in the draw to win this amazing Olympus prize!

Plus, we’ve got 2 x Elf on the Shelf Packs to give away so if you don’t have one yet, or would like a brother or sister for your existing elf, simply enter your details below and you’re in the running too!

Here’s How to Enter:

  1. Take a Photo of your Elf
  2. Upload to Social
  3. Tag @olympus_au & #MumCentralXOlympus on all posts


  1. Make sure your posts are made public so we can see them!
  2. You must own the copyright to the image to enter meaning it’s got to be your pic and not someone else’s.
  3. We’ll select 10 finalists who will then be judged by our esteemed judging panel and one final winner will be chosen.
  4. Entries are open to Australian residents only. Competition runs from 3rd to 28th December 2016.


If you don’t have an Elf yet it’s not too late! Head to your nearest Elf Adoption Centre located in Myer, Dymocks & specialty retailers to buy your very own.

Be sure to enter below to win 1 of the 2 Elves we’ve got up for grabs too!

Win an Olympus Selfie Camera valued at $899 by Sharing your cheeky Elf on the Shelf Adventures

Don’t forget if you’re thinking of a new camera this Christmas you can’t go past the Olympus E-PL8 for capturing those all-important family memories in beautiful rich colours and amazing detail!

learn-more from Olympus

From us to you, Merry Christmas! We hope you enjoy the magic of parenting this festive season.

Proudly sponsored by Olympus


Avatar of Belinda Jennings

Belinda's a passionate advocate for community and connection. As the founder of the Mum Central Network she’s committed to celebrating the journey that is Australian parenthood. Mum to two cheeky boys, and wife to her superstar husband, they live a busy but crazy lifestyle in Adelaide. Great conversation, close friends and good chocolate are her chosen weapons for daily survival. Oh, and bubbles. Champagne is key.


  1. Avatar of tracywed

    I love that it is set up for selfies making life so much easier

  2. Avatar of Leanne Baker
    Leanne Baker Reply

    I love the flip down screen, a high tech item that still manages to have a retro look. What’s not to love?!

  3. Avatar of Jackie

    A perfect handbag size would have me ready to capture all the special moments of my girls lives and be able to print them to a reasonable size. 🙂

  4. Avatar of Jodie Dorricott
    Jodie Dorricott Reply

    I LOVE the size. Fits perfectly when you have to go out taking the whole house with you when you have kids!!! It will always be there ready to capture those precious moments.

  5. Avatar of Natasha D'Souza
    Natasha D'Souza Reply

    Love the size and the selfie screen. It’s size would allow me to take it anywhere so I could capture all those special moments and not on my phone camera.

  6. Avatar of Carolyn

    I love that it has art filters because I look rubbish in selfies although with the flip down screen maybe that will change!?

  7. Avatar of Julie Ford
    Julie Ford Reply

    love the selfie screen for I always seem to be behind the camera.

  8. Avatar of Andrea Roberts
    Andrea Roberts Reply

    I would love to have a small camera to take with us without being bulky and heavy! That selfie screen looks fabulous – my daughter will actually smile nicely for the camera when she can see herself (i.e. on my phone!)

  9. Avatar of Brooke Charters
    Brooke Charters Reply

    Love that it can link with the wifi for quick sharing to social media. So much easier than my current method which is cables and waiting for uploads.

  10. Avatar of blackwidow63
    blackwidow63 Reply

    would be terrific with the picture quality to take amazing pictures when i go on a cruise early next year

  11. Avatar of Lauren McGrath
    Lauren McGrath Reply

    I love that it connects with my phone via wifi! So handy to take great pics and upload them to social media!

  12. Avatar of Catherine

    I love the quality and old school look along with the filters.

  13. Avatar of Lang Cheung
    Lang Cheung Reply

    I’ve been reading more and more articles about mum’s “getting in the picture” and being a mum who is usually behind the camera ALL.THE.TIME, the Olympus E-PL8’s selfie/flip screen mode will make it so much easier for me to do so without compromising on quality..

  14. Avatar of Ruki

    I’ll love the convenience of this camera to upload to social media instantly to share holiday pics with friends and family instead of having to wait forever to get home and find the right cable for the bulky camera I have. I do love filters too so will be great to play with the photos to get the best look 🙂

  15. Avatar of Julie Pederick
    Julie Pederick Reply

    I love photography!
    I need a light weight camera thats small in size but can pack a punch & this is it! The Olympus E-PL8’s selfie/flip screen will make thise picture pprfect photos thst we all want. And I love the retro look. Reminds me of the camera we used in high school photography.

  16. Avatar of Veronica Paterson
    Veronica Paterson Reply

    Got to love the flip down elfie, I mean selfie screen & the ease of use.

  17. Avatar of kathy clark
    kathy clark Reply

    love the lightweight camera a its perfect to take on holidays and have amazing pics

  18. Avatar of Troy Simpson

    I will love the art filters. They seem an easy way — even for the males among us 😉 — to create a much more special and powerful image.

  19. Avatar of Andieharrie
    Andieharrie Reply

    three cool leather style finishes for a cool retro style
    Fits in my handbag for the impromptu ‘smile’

  20. Avatar of Jo Harding
    Jo Harding Reply

    At last I would be able to put my phone away and take photos with an actual real life camera! How good would that be!

  21. Avatar of Julia Pastuhovs
    Julia Pastuhovs Reply

    The selfie screen so finally this mum can get pics if herself with the kids without whipping out the phone

  22. Avatar of Sonia Nichols
    Sonia Nichols Reply

    I love this camera!! The selfie screen is awesome!! 🙂 photo time! 😀

  23. Avatar of Lisa Pallier
    Lisa Pallier Reply

    It’s small and compact enough to take anywhere so you will never miss a photo opportunity. The added bonus of a selfie screen also would allow me to be included in all those impromptu photos alongside my four gorgeous boys. Love this camera!

  24. Avatar of Mel Jenner
    Mel Jenner Reply

    Would love to have a camera to take photos with rather than just relying on phone. This camera looks amazing!

  25. Avatar of Sandie Barwick
    Sandie Barwick Reply

    Would love this camera to give to my daughter who is starting to study photography next year.

  26. Avatar of Megan Deyoung
    Megan Deyoung Reply

    Would love this camer to take more awesome pics of our little elf love heart
    Love how small it is

  27. Avatar of Amanda Wehr
    Amanda Wehr Reply

    After doing a lot of research I have wanted to get this camera for quite a while! I can finally b in some of the photos with the kids rather than always being behind it!!!!

  28. Avatar of Natalie Fukuhara
    Natalie Fukuhara Reply

    How many time have you looked at photos after the fact and realised you are in none as you are too busy taking the photos, the selfie screen fixes this and its size also means it can go anywhere with you

  29. Avatar of Tash Sanderson
    Tash Sanderson Reply

    I would love to actually be in some picture with my family instead of always being behind the camera, also love the size of this camera I can just pop into my bag ready to capture some memories

  30. Avatar of cart BOX

    The amazing quality, I’d be able to shoot such amazing family photos!

  31. Avatar of Wendy Cox

    I LOVE the compact size but the superb quality….I might actually also learn how to take a decent selfie LOL.

  32. Avatar of Kirstin Sjoland
    Kirstin Sjoland Reply

    What a great prize! I would love this camera. I used to have a DSLR but beach sand killed it 🙁 I would love to have a new camera with DSLR quality pics. Would come in handy for professional quality pics of my handmade items for sale along with great pics of my family. Might just have to get some of the lenses too. I also love the wifi compatibility. I’m not very tech savvy so sharing instantly would be absolutely great!

  33. Avatar of Emma Dickens
    Emma Dickens Reply

    My last camera died about 6 years ago and I love the fact that this camera is changing with the times. The flip down screen is the feature that I absolutely love. I can finally be in the photos with my girls instead of at the other end.

  34. Avatar of Kara

    My life is my kids and what could be more amazing then capturing the magic of christmas, the magic of childhood, the memories, the laughter and all the amazing people we surround ourselfs with friends extended family or maybe strangers that become friends this christmas.. love that the wifi will make it so easy to share my photos with all and the flip down screen so i can be in the photos too meaning so much as a single mum.

  35. Avatar of Jasmine

    Oh my i would love love love to win this camera as photography is something that i want to learn more and more about this would help me get in the right direction to start a career that i actually love!! With this i can have more time with my family whilst doing something i love!!

  36. Avatar of Leanne Rainsford
    Leanne Rainsford Reply

    I would really love to win this camera to capture those special moments with my precious baby girls, who are 7 and 3.

  37. Avatar of Rachel Moncrieff
    Rachel Moncrieff Reply

    I love that the Olympus E-PL8 produces DSLR quality photos that you send directly to your phone for social media posting. It will save me so much time. Usually I just use my phone because you loose the moment if you have to use you dslr come home load them on the computer then post them.
    And even better it is hand bag size which means no more lugging the camera bag with me
    I so need one of these in my life

  38. Avatar of Rachel Tyrrell
    Rachel Tyrrell Reply

    I would love to win this camera, it’s an awesome and very capable camera 🙂

  39. Avatar of Tracy Christian Crowther Manni
    Tracy Christian Crowther Manni Reply

    This would be awesome to be able to capture so many memories and I love that it is by capturing our elf adventures that brings me so much happiness ours is named Coconut and my 3 boys love him and his adventures

  40. Avatar of Rachel K

    I love the fact that it is “handbag” size enabling me to take quality photos on the go and in all sorts of situations. These photos have a direct link to my memories. It’s how I hold onto the things I love, am, and never want to lose.

  41. Avatar of robfunk

    Loads of good features,a lot of them serious technical enhancements, but the selfie mode is my favourite. Everyone loves a good selfie.

  42. Avatar of Kirsty Stringall
    Kirsty Stringall Reply

    Love the size and sleek look of such a functional camera.

  43. Avatar of Debsport

    With three munchkins of my own, the adventures they get up to are often just as Mischievous as our elf Jack’s adventures! I’d love to be able to capture their antics all year round with the Olympus!

  44. Avatar of Amanda

    I love the look of it, it is kind of retro looking and also the ease of use, a must when capturing that magical moment.

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