13 of the Best Barbie Toys and Products of 2023

Barbie mania has officially arrived and we are HERE FOR IT ALL! The amazing outfits as Barbie and Ken parade to various cities, the awesome marketing gimmicks along the way (check out this Airbnb Barbie Dreamhouse) and, of course, the new release products and best Barbie toys that have come along for the ride.

With a release date of July 20th in Aussie cinemas, the much-anticipated film, directed by Greta Gerwig, stars Margot Robbie, Ryan Gosling, and Will Ferrell and includes an amazing soundtrack featuring two Aussie acts, Tame Impala and The Kid Laroi.

So, to celebrate Barbie’s time in the spotlight, we’ve rounded up the 13 best Barbie toys for young girls and those young at heart. Because we’re all Barbie girls living in a Barbie world at heart, right?

Come on Barbie, let’s go party! 15 of the best Barbie toys and products 

Let’s start with the best Barbie products that won’t take up space in the playroom – clothing, games, bedding and books for kids and adults.

1. Peter Alexander Barbie PJs

Where to Buy: Peter Alexander

Price: $89.95

Barbie PJs from Peter Alexander - Best Barbie Toys
Source: Peter Alexander

It’s not a Barbie party without PJs! And the pinker the better! Featuring a Barbie logo print throughout, this Barbie pink, short sleeve, silky jimjam set is made from recycled polyester and includes a top with a collar, button-down front, and patch pocket and matching shorts, from the legendary PJ king himself, Peter Alexander.

2. Barbie Oodie

Where to Buy: The Oodie

Price: $129 Women, $104 Kids

Barbie Oodie
Source: The Oodie

Perfectly in time for the cold winter months, this limited edition pink Oodie will keep you warm and cosy in true Barbie fashion. Featuring warm Sherpa fleece on the inside and ultra-soft Toastytek flannel fleece on the outside, this fluffy hug is machine-washable and will not fade or pill and comes with a 30-day money-back guarantee.

3. Barbie: Adult Colouring Book by Mattel

Where to Buy: Big W

Price: $6

Barbie Adult Colouring Book
Source: BigW

Get creative and colourful with a colouring-in book just for you! This 80-page adult colouring book lets you rediscover the iconic fashion of Barbie’s past. Let your creativity flow as you join Barbie, Ken, and all their friends as you wistfully reminisce with Barbie art.

4. Barbie Scented Candle

Where to Buy: Pillow Talk

Price: $59.95

Barbie Candle
Source: Pillow Talk

Bring home a piece of Barbie’s world with this luxuriously scented candle from Glasshouse Fragrances. You’ll love the fruity scent of sweet Raspberries and Strawberry Leaves – the perfect aroma to brighten up any day!

5. Barbie Socks

Where to Buy: Madmia

Price: $35.90

Barbie Socks from Madmia - Best Barbie toys and products
Source: Madmia

Madmia is the QUEEN of cool socks and of course, they have a Barbie collection! Not only designed for crazy sock days at school, these bold prints are a mood. Featuring fun tassels and ruffles, these knee-high socks are available for fashionistas young and old, making them a great addition to any sock lover’s collection.

6. Mattel Barbie Kind Vibes Multi Sleeping Bag

Where to Buy: Adairs

Price: $139.99 ($125.99 for Linen Lovers Members)

Best Barbie products - Barbie sleeping bag
Source: Adairs

We love Adairs’ range of bedding for kids and their Barbie collection is ADORBS! Take this soft pink sleeping bag with lilac edging, for example, which also comes with a matching pillow and features Barbie and friends. Adairs has heaps of other Barbie-themed bedding and accessories too including pillows and laundry baskets. Definitely worth a look.

Now, moving on to the best Barbie toys and games

7. Barbie, in UNO form! 

Where to Buy: Amazon

Price: $6.49

Barbie Uno
Source: Mattel

Just when you thought Uno couldn’t get any cooler, THIS HAPPENS. Yes, folks, it’s an Uno game inspired by the movie featuring characters and icons from the movie. The colourful card game is designed for players ages 7 and up, follows the original UNO card game, and includes a new special “Played with Too Much” rule.

8. Barbie Movie: Barbie in Gingham Dress Doll and Just Ken 

Where to Buy: Big W

Price: $49

Ken and Barbie dolls - Best Barbie Toys
Source: Mattel

Need a few new Barbie dolls for your, we mean, your kids’ collection? Enter Gingham Dress Barbie. Oh, and Ken. Modelled in the likeness of Margot Robbie, this collectible doll features a vintage-inspired pink and white gingham dress with a matching belt, accessories galore and pink pumps. And yes, we know it’s meant for your kids, but I’m not gonna lie – I want one too.

You can’t have Barbie without Ken too! This collectible man friend is inspired by Ryan Gosling so basically, it’s like having your very own Ryan Gosling to play with anytime you want.

9. Barbie Totally Hair Doll 

Where to Buy: Big W

Price: $25

Totally Hair Barbie - Best Barbie Toys 2023
Source: BigW

Totally Hair Barbie is pretty much the most iconic of all the Barbies from my childhood and she’s back and even more fabulous! Each of these fun Barbie dolls features a unique, extra-long playable hairstyle, texture, fashion look, and theme.

Based on the original best-selling doll from 30 years ago, it comes with more than 15 accessories, including 8 colour-changing clips, and three different themes to choose from: Star-Themed Barbie, Flower-Themed Barbie, and Butterfly-Themed Barbie.

10. Barbie the Movie Pink Convertible Corvette

Where to Buy: Kmart

Price: $99.00

Barbie convertible- best barbie toys
Source: Kmart

There are Barbie cars and then there’s the most Barbiest of all Barbie cars ever.  Modelled after the bubblegum-pink Corvette seen in the Barbie Movie, this vintage-inspired convertible can fit four Barbie dolls and their accessories for some cruising fun in the sun!

11. Barbie Dreamhouse Pool Party Doll House

Where to Buy: Target, Amazon

Price: $179.99

Barbie Dreamhouse - Best Barbie Toys 2023
Source: Mattel

Now this is a Barbie Dreamhouse! This iconic 3-story deluxe doll house is every Barbie lover’s dream providing 360-degree play with a spacious floorplan, 10 indoor and outdoor living areas, a spiral slide, and even a wheelchair-accessible elevator.

The integrated lights and sounds in the kitchen and bathroom add to the dreamy experience along with over 75 storytelling pieces, including pet-friendly accessories and a puppy figure!

It’s pretty impressive but also only available in America at this stage but you can find plenty of Barbie Dreamhouse equivalents at Big W (none quite as iconic as this one though).

12. Fisher-Price Little People Barbie Little Dreamhouse Interactive Playset

Where to Buy: Target

Price: $79.20

Best Barbie Toys - Barbie Fisher Price house
Source: Target

For the little Barbie fans, this 3-story Barbie Dreamhouse provides your toddler and preschooler hours of fun! It comes with 4 interactive play areas that activate fun lights and over 45 songs, sounds, and phrases. The playset also includes an elevator, spiral slide, light-up pool, 2 Little People figurines, perfect for developing small hands’ fine motor skills.

13. Barbie You Can Be Anything Storybook Collection Box Set

Where to Buy: Big W

Price: $12

Best Barbie Books
Source: Big W

We’ll end our best Barbie toys round-up with a new book series, just launched and perfect for book lovers. This inspiring paperback box set, published by Scholastic Australia, features the beloved Malibu and Brooklyn Barbie characters. As your little one reads the 10-book story collection, she’ll learn she can be anything she dreams of, from a scientist to a farmer and anything in between.

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Avatar of Gloria Ramirez

Gloria Ruby Ramirez is a writer, mother, and lover of coffee, twinkle lights, and rain who believes in the magical power of words. She is passionate about parenting, mental health, and the environment. She is a former agricultural microbiologist/plant pathologist with a Bachelor of Science in Microbiology from Arizona State University. Born in the desert of northern Mexico, she is mum to her beautifully energetic son and Shih Tzu, Gerty. When not writing, Gloria can be found spending time with her son and family, reading, or embroidering.

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