The magic of the wizarding world is officially flying into Coles and we know every muggle out there is going to be spellbound by these adorable collectables! Why? Because they are Harry Potter-themed! Excitement overload, right??
The new collection – Coles Magical Builders – features 30 plastic-free Harry Potter and Fantastic Beasts characters to collect, inspired by the film franchises.
When do they arrive?
Not too much longer to wait my muggle friends – you can pick up the collectables starting 6 July 2022.
Customers will receive a free Coles Magical Builder character with every $30 spent in one transaction at Coles supermarkets, Coles Online and Coles Express.
What are Harry Potter collectables like?
There are over 30 characters to collect including five special-edition characters and they are as cute as can be! The perfect size for little hands too!
Harry Potter play kits too!
There are also plastic-free play kits available, ranging from $9.75-$15.00 and featuring all the best scenes from the movies.
There’s a Hogwarts castle, a Quidditch pitch, the Platform 3/4 and the Hogwarts Express. All plastic-free and perfect for inspiring hours of wizard wonder and play.
There is also a Hogwarts Trunk Collector Case to house all 35 characters which is also recyclable once the Velcro closing strip is removed.
Magical Builders is one of the biggest and most sustainable Wizarding World-inspired collectable programs Australia has ever seen. The characters, including Harry, Hermione and Ron, are made from 100% FSC® certified cardboard that is also recyclable in the household recycling bin.
Gryffindors, Hufflepuffs, Ravenclaws and Slytherins alike will adore collecting and playing with this unique collection. Simply pop out the pieces and assemble the parts together.
We don’t know about you but we’re so excited to see the wizarding world come to Coles! What a great way to get the kids excited for the weekly groceries and add a little bit of magic to a task we normally deem as mundane.