Boy’s Anti-Bullying Video is Breaking the Internet for All the Right Reasons

Keaton Jones is a boy from Tennessee with a message. And it’s one that every child, parent, teacher and human being needs to hear. 

Please, if you haven’t seen it already, take two minutes of your time to listen to what Keaton has to say. It may be the incentive we need to talk to our kids about bullying and to ensure no child is made to feel like this again.

Like many kids, Keaton Jones is bullied at school. Kids call him ugly. They tell him he has no friends. They pour milk over his head and throw bread at him.

Like many kids Keaton is left feeling confused, scared, alone and unsure of what to do.

But, unlike most kids, Keaton has decided to speak out. From the front seat of his mother’s car, Keaton’s tear-streaked face and meaningful message proves just how awful bullying can be. And just how important it is that this type of behaviour stops.

‘It’s not okay’

After Keaton’s mum, Kimberly, picked her son up from school early, Keaton requested that she film him. With tears in his eyes, Keaton turns to his mother to explain what has been happening at school.

Kimberly posted the video to her Facebook page on Friday, with this message: “For the record, Keaton asked to do this AFTER he had he me pick him up AGAIN because he was afraid to go to lunch.

We all know how it feels to want to belong, but only a select few know how it really feels not to belong anywhere.”

We will warn you now that it is quite an emotionally-charged video.


As Keaton explains, “They make fun of my nose, they call me ugly. They say I have no friends.”

Kids pour milk over his head. They put ham down his pants. They throw bread at him during lunch. It’s heartbreaking, yes, but, as Keaton reminds us, it’s happening to kids everywhere. And it’s absolutely pointless.

“Just out of curiosity, why do they bully?  What’s the point of it? I don’t like that they do it to me. And I, for sure, don’t like that they do it to other people, cause it’s not okay!

“People who are different don’t need to be criticised about it. It’s not their fault.”

Support pours in for Keaton

The response to the video has been overwhelming. With close to 400,000 shares and 20 million views in just a few days, Keaton’s powerful message is clearly hitting home with people around the world from all walks of life.

Celebrities, from Katy Perry to Ricky Martin, have even reached out to him through Twitter, offering to be his mate and calling out those bullies.

Keaton has received invites to UFC fights, basketball games, baseball games, even The Avengers premiere by Captain America himself, Chris Evans.

Of course, Keaton didn’t do this for fame. He didn’t expect his video to go viral or to trend on Twitter. He did this to shed light on a shitty situation, one that countless kids are in. And to ask those bullies, and society in general, why?

“Why do you find joy in taking innocent people and finding a way to be mean to them? It’s not okay.”

No, it’s really not. We commend Keaton on being brave enough to speak out and share his story. It got the world talking, tweeting and (hopefully) taking action to put a stop to bullying.

If you need a reminder about how devastating the consequences of bullying can be, read our article about Libby Bell, the 13-year-old Adelaide girl who killed herself after bullies made her life hell.

And if you suspect your child is being bullied, contact the National Centre Against Bullying.

Avatar of Jenna Galley

Born and raised in Canada, Jenna now lives in Far North Queensland with her tribe. When the mum-of-three is not writing, you can find her floating in the pool, watching princess movies, frolicking on the beach, bouncing her baby to sleep or nagging her older kids to put on their pants.

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