Black Friday 2023: 70+ Sizzling Hot Deals for Babies, Kids & Adults

Cyber Weekend mania is officially ready to begin! Many retailers have already shared their awesome Black Friday 2023 sales, deals and discounts ahead of the biggest sale weekend of the year.

We know how tricky it can be to unlock all of the deals and how frustrating it is when you do miss a sale. That’s why Mum Central have put together a few of our favourite finds for Black Friday and Cyber Monday, including great buys for babies, mum, kids and more.

Take the stress out of Black Friday shopping and let us be your guide. Ready, set, shop!

Black Friday 2023: Best Baby Bargains

30% off CuboAi Sleep Safety Bundle 

WAS: $699 NOW: $489 SAVE: $210

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Save on sleep and peace of mind thanks to CuboAi Sleep Safety Bundle. This value pack includes the CuboAi Smart Baby Monitor, CuboAi Sleep Sensor Pad, Floor Stand, Crib Mount, and Mobile Stand. 

This bundle offers the world’s first micro-technology combined with Artificial Intelligence to offer parents extra peace of mind. 
The CuboAi Smart Baby Monitor is used to safeguard your baby’s sleep safety from 0-5+ years with crystal clear monitoring day and night, while the CuboAi Sleep Sensor Pad monitors the baby’s breathing motion without requiring the baby to be wearing any device. The Sleep Sensor Pad is simply placed under the baby’s cot mattress and detects breathing motion with 4 x more coverage than other breathing detection devices on the market.

‌The Sleep Safety Bundle comes with many helpful features, including Breathing Motion Detection, Covered-Face and Rollover Detection, True Cry and Cough Detection, Danger Zone Detection, Auto Photo Capture, and much more to help you ensure your baby is safe while sleeping. If you have a baby monitor or complete sleep system on your list, then now’s the time to buy! 

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30% off Sitewide* at ergoPouch

WHERE TO BUY: ergoPouch 

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We love the ergoPouch range here at Mum Central and, if you’ve ever bought from them before, you most likely know why!  ergoPouch makes premium, ergonomically designed swaddles, sleeping bags, sleepsuits and pyjamas that are TOG-rated for warmth. 

We love the minimal designs, the beautiful palette and the extra cosiness. Their range spans from newborn to 6 years of age with plenty of award-winning products under their wing. Plus, ergoPouch sleepwear is made from certified organic natural fibres with ethical and sustainable manufacturing processes and is non-toxic, skin-friendly and will last several years across several children.

In addition to sleepwear, ergoPouch’s sleep range also includes a portable bassinet, blackout blinds, a white noise machine and more. Save 30% on most items during their Black Friday sale.  *Offer excludes Online Gift Cards, Already Reduced Quilts, Outlet, Gift Packs, Sleep Packs, Bundles and Cotton Canvas Gift Bags.

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Save Big Across Infasecure Child Restraints + Recieve a FREE* Accessory


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Head over to Infasecure and receive a free accessory of your choice when you purchase one of their products. You can also save $79 on The Jiffle Wagon Bundle with an InfaSecure Cocoon Go Capsule for only $379, plus receive a free insect net or rain cover

If you’re after a stroller, then you’ll save $39 on Leclerc Baby Influencer and $29 on XL Strollers + Bundle with an InfaSecure Cocoon Go Capsule for only $379 and receive FREE* Capsule Adaptors!

There are plenty more discounts to discover on the Infasecure website across all Infa Group brands too, including car seats, strollers, playpens, bouncers and safety equipment

mum central*Offers valid from 24.11.2023 7:00pm AEDST ends 27.11.2023 11:59pm AEDST . Sale valid for selected items sold at and offer is not in conjunction with any retailer stockist. Not valid with any other offer or discount code. No Rainchecks. Availability of colour or design may vary from shown. Only while stocks last. Promotional discount codes do not include or apply to clearance items.

BLACK FRIDAY 2023: Deals for the Home

Up to 55% off the Emma Sleep range  


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Award-winning Emma Sleep will be having a HUGE price drop this Black Friday with up to 55% and get savings of up to $2,099 with special BF bundles

There are so many Emma Sleep products on sale with great Black Friday deals! The biggest deals are on the CHOICE #1 Top Scoring Mattress, the Emma Comfort Mattress, for as low as $464 and the cooling Emma Diamond Hybrid mattress, for as low as $725. But the biggest savings will come from the Emma Zero Gravity Mattress at 55% off, for as low as $1,083.60 and save up to $1,940.40. You can even cop the cooling Emma Diamond Pillow at $141.75 (originally $189).

And this is just the beginning! Emma Sleep, the sleep experts, also has mega savings on beds, bedding, pillows, bed bases and bundles too. Head to the website for all the amazing Black Friday deals. 

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33% OFF Dyson V15s Detect Submarine™ Complete  

WAS: $1,649 NOW: 1,097 SAVE: $552

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If you’re after a vacuum that does it all – hardwood, carpet, the works, then the Dyson Submarine Complete is a winner! During their Dyson Australia Black Friday sales, you can get this bad boy for over $500 off. Make sure you check out the rest of the Dyson deals. They’ve got mega savings on purifiers, hair products and heaps of other vacuums, too.

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Black Friday 2023: Just for Mums

47% Off Oppo A17 Phone and SIM from Konec Mobile

WAS: $284 NOW: $149 SAVE: $135

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Konec Mobile, a new MVNO that uses parts of the Telstra network, has a great offer coming up. Get the new Oppo A17s smartphone and a $25 SIM pack — which normally costs $284 — yours for just $149 this Black Friday 2023. This offer comes with 22GB of data each month.

If you’ve got someone on the Christmas wish list who wants a phone, this one is a great choice. Konec Mobile has a few really affordable plans for phones as well as smartwatches.

Another great offer is the OPPO Find N2 Flip, which is $500 off. Get a new flip phone, the Find N2 Flip for $999 when you purchase a Konec Mobile 90-Day or 365-Day Plan.

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40% off Storewide and up to  70% off at Active Truth  

WAS: $149 NOW: $50 SAVE: $101

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This is a secret offer from Active Truth, but it’s a good one! Known as their Better than Black Friday deal, you can enjoy 50% off some of their best-selling activewear tights (some at just $50 – a saving of $100 per pair!). They also have huge discounts on other general activewear (including tees, vests, hats and hoodies). Active Truth’s tights are incredible and designed for every body type, including maternity and postpartum bodies. We just love them, they are great quality, great style and across Black Friday 2023, great prices!!

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Save 30% across Ally Fashion 


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If you’re after some new clothes, either for yourself or for your tween daughter, Ally Fashion is a cute place to shop. Check out how to create a capsule closet in 6 steps!  The clothes are lovely yet affordable, and they have a massive range of dresses, skirts, jeans, tops, jumpers and more. They also have some really cute party dresses if you’re after a festive frock for your Christmas parties coming up.  PLUS, take an additional 5% off your purchase when you shop on the Ally App and use the code EXTRA5. 

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Save 60% on SAMMIMIS Hooded Towels   

WAS: $74.94 Now: $29.98 SAVE: $44.96

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SAMMIMIS launched a Black Friday month for all of November with some epic Black Friday deals on their hooded towels. Their adorable sleeveless hooded towels are the best deals on the site, with a savings of 60%. You can also grab beach bags for 40% off plus 40% off long-sleeved hooded towels, too. 

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Of course, these are only some of the MANY Australia Black Friday sales and Cyber Monday deals. More will most likely be launching this week as we prepare for the official Black Friday on 24th November but here’s some awesome deals we caught early and suggest you do too!

  1. ADOBE CREATIVE CLOUD – 45% off full bundle of Adobe Creative Apps, including Photoshop and Illustrator – first year only –
  2. APPLIANCES ONLINE – Huge savings on a big range of top brands, including $700 off Bosch washing machines, $1010 off Samsung TVs, $207 off KitchenAid mixers, $230 off Westinghouse dryers and more!
  3. BCF – Huge savings across the store, including $350 off Tahwahli Stand up Paddle Board bundle, $486 off Dometic fridge/freezer and cover, Up to 50% off Lowrance echo sounders, 40% off Ridgedome swags, Up to 25% off Weber Q Legacy Q BBQs, 50% off Wanderer Beach Carts –
  4. BIG W – Save $310 on the Dyson V8 Plus, Get 5,000 ER Points on Nintendo Switch, $70 off and 2000 ER points on Spacetalk Smartwatch, plus huge savings on Xbox, Playstation, Nintendo and more!
  5. BLACK MANGO – 15-70% OFF their gorgeous range of furniture, homewares and decor –
  6. BRAS AND THINGS – 50% off a huge range of bras and underwear –
  7. CITY CHIC – 30% off all full-priced clothing storewide with code
  8. CONNOR CLOTHING – 30% off all shirts, shorts and shoes! –
  9. COOKIE DIET AUSTRALIA – Save $25 on all orders over $99 –
  10. CONVERSEUp to 60% off Storewide on Converse shoes
  11. COSTUMEBOX – Up to 50% off costumes storewide –
  12. CULTURE KINGS – Up to 50% off with Nike 270s from $69.95 –
  13. ECOSA – Spend and save across bed frames, sofa beds, mattresses and pillows. Save 35% off Vienna sofa beds, 30% off bed frames and 30% off mattresses! –
  14. ELITE ELEVEN SPORTSWEAR – Up to 70% off activewear sitewide –
  15. EUROPCAR – Up to 30% off car hire –
  16. FAIRIA – Up to 40% off their whole range of awesome cleaning products –
  17. GHD – Save 25% off hair straighteners, 20% off curling wands, and 25% off hair dryers –
  18. GYM SHARK – Up to 70% off storewide on workout clothing; washes great too! –
  19. HAPPY HAIR BRUSH – 20% OFF Storewide PLUS Free Gifts!
  20. HARRIS SCARFE – 40% off Footwear, 30-50% off Womenswear, Sleepwear, Bras and Underwear, 50% off all Christmas & decorations, 60% off Dinnerware from Shayna Blaze and Chyka Home, 50% off all Knife Blocks and Chopping Boards, 40-60% all Air Fryers, 50% off all cookware by Raco, Circulon, Scanpan, Smith+Nobel & Greenpan, 60% off all Cutlery sets by Stanley Rogers & Smith+Nobel, 50% off all Quilt Covers, Sheets, Pillows and Throws, 50% off all quilts, pillows, Underlays, Toppers & Mattress protectors. –
  21. HISMILE – Save up to 60% off teeth whitening bundles storewide –
  22. HOSELINKSave 10% off storewide on all hoses and accessories –
  23. JAY JAYS – 30% – 50% off a huge range of fashion –
  24. JB HIFI – Massive savings across the entire store, including $1,800 off LG 65″ TV, $120 off PlayStation 5 and $120 off XBox Series X, 48% off Samsung Soundbar, Minimum 20% off all computers, $300 off EUFY Robovac,  –
  25. JUJO BABY – 30% off and more storewide on the most ADORABLE knitted baby’s clothing. Check out the Shwrap! –
  26. KATHMANDU – Up to 40% off kids clothing –
  27. KMART – Massive savings across the store, including Licensed Hooded Towels $10, LOL Surprise Hair Dolls $9 (RRP $29), Barbie Hair Salon Playset $29 (RRP $57.99), Rainbow Sprinkler Slide $45, 1,000 Thread count QB Sheet Set for $25, Finish 110 Tablets $15 (RRP $26), 3 Piece Tefal Frypan Set $99 (RRP $249.99), Sistema 28-piece set for $25 (RRP $42) –
  28. KOALA – Save 30% off everything, including beds, mattresses and sofa beds – 
  29. KRESTA – Up to 60% off curtains, blinds and awnings storewide –
  30. PETER ALEXANDER 20% OFF all Sleepwear Storewide OR Spend Spend $200 and Save 25% –
  31. MAC COSMETICS – 20% off storewide plus FREE $89 Ultimate Glam Kit with orders over $120 (after discount) and BONUS online exclusive gift of either a FULL-SIZE Fix+ Magic Radiance or Fix+ Stayover when you spend $160+ (after discount). Enter code MAGIC or STAYOVER at checkout.
  32. MADAME FLAVOUR – Up to 30% off the most delicious teas, highly recommended. PLUS, save 20% when you sign up to their mailing list. –
  33. MASK CO – 30% off all air fragrances storewide –
  34. MINDVALLEY – 40% off Mindvalley’s full curriculum of 70+ Quests for every dimension of your life: career, wealth, fitness, longevity, relationships, spirituality, entrepreneurship, and more.
  35. MOTTO FASHIONS – $10,000 worth of vouchers (up to $1,000 ea) hidden inside orders made 24-27 November! Their Blogger shirts and Sisca blazers are divine!! –
  36. MUSCLE NATION – 40% off storewide + Free shipping (no minimum order) –
  37. NINJA SHARK AUSTRALIA – Up to 75% off storewide –
  38. ONE PASS 50% off annual membership –
  39. PET CIRCLE – Up to 60% off Cat Trees and Scratchers, Grooming, House and Travel, 25% off Litter and accessories, 20% off food –
  40. PETSNACKS – Up to 40% off snacks for your furry friends –
  41. PILLOWTALK – 30% off Full-Priced items storewide, including bedding, manchester, towels, cushions and home decor.
  42. PORTMANS – 40% off 400+ styles –
  43. PRETTY LITTLE DESIGNS – 20-70% off everything storewide to create the most organised and beautiful pantry, laundry, fridge and bathroom! We can vouch for the quality here – their products are amazing!!
  44. PRICELINE – Over 10,000 unmissable offers and triple club points. HALF PRICE Lady Jayne, Neutrogena, Maybelline, Colgate, Olay, Revlon, Oral B, St Tropez, L’Oreal Paris, Revlon and more! –
  45. ROYAL CARIBBEAN – Up to $1,000 off, half-price deposits and kids sail from $29 pp per night!
  46. SANTA’S WONDERLAND15% off tickets to their magical event in Adelaide 1-24 December using code
  47. SERAFINA – 30-70% off Ladies Fashion storewide –
  48. SHERIDAN OUTLET Save 60% off almost)everything – bedding, manchester, towels & more –
  49. STEP ONE – Up to 50% off storewide on all men’s, ladies and kids underwear –
  50. STRANDBAGS Up to 50% off designer brands including GUESS, American Tourister, Antler, DKNY, Samsonite, Steve Madden, Calvin Klein and more! –
  51. SUZANNE GRAE – 30% off EVERYTHING storewide –
  52. SWAROVSKI – Up to 40% off Select Styles –
  53. TEMPLE & WEBSTER – Up to 40% off storewide (plus $25 off first order over $199) –
  54. THE OODIE – 30% off all Beach Oodies and Buy One, Get One FREE on other styles! –
  55. THE ORDINARY – 23% off all skincare sitewide all month –
  56. TURN ME ROYAL – 60% off all custom designs – turn your photo into a royal portrait. Classic!
  57. TURNED YELLOW – 50% off all designs – turn your photo into a Simpsons-esque design!
  58. VULY TRAMPOLINES – Free delivery, free accessories and great savings – up to $1,788 off! –
  59. WHITE FOX BOUTIQUE – Up to 70% off storewide –
  60. WYLERA HAIR – Up to 50% off storewide on hair stylers –

What’s on your Black Friday shopping list? Do you have any hot deals you think we need to include – message us or comment below and we’ll add them!

Christmas Gift Guides

Be sure also to check out our Christmas 2023 gift guide collection, including our top picks for gifts across all ages and stages. 

Avatar of Jenna Galley

Born and raised in Canada, Jenna now lives in Far North Queensland with her tribe. When the mum-of-three is not writing, you can find her floating in the pool, watching princess movies, frolicking on the beach, bouncing her baby to sleep or nagging her older kids to put on their pants.

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