Mum Central Awards

Join the Waitlist for the 2025 Mum Central Awards

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We can’t believe that 2024 is drawing to a close, and we couldn’t be prouder of the success and overwhelming support from both brands and our dedicated audience this year.

It’s safe to say that our inaugural 2024 Mum Central Awards have become a true benchmark for excellence in products and services loved by Aussie mums.

2024 Mum Central Awards a Huge Success!

It might have been our first year, but boy oh boy we exceeded our expectations! If you missed them, this year saw hundreds of brands nominated, each representing the best in their respective categories.  See the full list of nominees here: 2024 Mum Central Award Nominations

What Makes These Business Awards Stand Out

The Mum Central Awards aren’t just about winning—it’s about building trust, earning credibility, and forming meaningful connections with your audience. Here’s what makes them unique:

  • Community-Driven: With thousands of mums casting votes, your brand’s reputation is validated by real users who truly love what you offer.
  • Massive Reach: Being a finalist or winner puts your brand in front of millions of engaged mums across Mum Central’s digital platforms and our social media channels.
  • Seal of Approval: Winning a Mum Central Award means becoming part of an elite group that mums across Australia trust implicitly when making buying decisions.

Voting wasn’t for the faint-hearted too!

With over 130,000 votes cast across 41 categories and each person voting for (on average) 16 categories each,  it’s clear that the Mum Central community takes their decision-making seriously!

It was also a solid tick to our belief that reputation, quality, and trust— not just promotional efforts —drove the final results. The mums of Australia truly know what they love, and they’ve chosen the products and services that make a real difference in their lives.

A Year of Firsts and Favourites

From must-have baby gear to lifestyle favourites, the 2024 winners list was packed with brands that continue to go above and beyond for their customers. These awards celebrate more than just the products—they reflect the hard work, innovation, and passion of the teams behind them.

For a full rundown of this year’s winners, click here: 2024 Mum Central Award Winners.

You’ll find some familiar names, rising stars, and hidden gems that stood out to our audience. Each winner represents a seal of approval from Aussie mums, giving consumers a trusted guide when making their next purchase.

Why Brands Should Get Involved in 2025

With the 2024 awards firmly cementing their place as one of the most significant accolades for brands targeting Australian women and families, we’re already gearing up for an even bigger and better 2025!

If you’re a brand looking to stand out, connect with mums, and gain unparalleled recognition, now’s the time to start planning your entry for the 2025 Mum Central Business Awards These awards are a fantastic opportunity to showcase your products and earn the trust of a vast community of mums who are always on the lookout for brands that delivers on quality, innovation, and value.

Get Ready to Shine in 2025!

The 2025 Mum Central Awards will officially launch early next year, and we’d love for your brand to be part of it. Whether you’re a small start-up, a beloved household name, or an innovative disruptor, this is your chance to showcase your products to a passionate, engaged audience.

To stay updated on key dates, nomination details, and tips on how to make the most of the awards, keep an eye on Mum Central or get in touch with our team today.

Let’s make 2025 the year your brand shines even brighter!

Join Us in Celebrating Excellence

The 2024 Mum Central Awards have proven once again that mums are at the heart of everything we do. To all the incredible brands, voters, and winners — thank you for making this year such a success. We can’t wait to see what’s in store for 2025.

So, what are you waiting for? It’s time to start planning and get your brand on the list for the 2025 Mum Central Awards. Who knows? This time next year, your brand could be celebrating a well-deserved business awards win alongside the best of the best!

Simply complete the form below and get your name on the list to be the first to know when the 2025 Awards are launched!




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Avatar of Belinda Jennings

Belinda's a passionate advocate for community and connection. As the founder of the Mum Central Network she’s committed to celebrating the journey that is Australian parenthood. Mum to two cheeky boys, and wife to her superstar husband, they live a busy but crazy lifestyle in Adelaide. Great conversation, close friends and good chocolate are her chosen weapons for daily survival. Oh, and bubbles. Champagne is key.

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