Woolworths have announced they will soon launch their newest and most sustainably focused collectible, Woolworths Bricks. It’s a concept designed to help families use creativity and play to learn more about good environmental choices, with loads of fun along the way.
Build a Woolies supermarket at home!
Kids can collect the Woolworths Bricks and get busy building their very own replica of a sustainable Woolworths supermarket. It comes complete with solar panels, Free Fruit For Kids baskets, checkout registers, car charging stations, trolleys and so much more They even have a community notice board!
Customers will be able to collect Woolworths Bricks no matter how they choose to shop. Choose from Pick Up, Direct to Boot, online home delivery or in-store. For every $30 spent, shoppers can receive a Woolworths Bricks pack to build their own version of a Woolworths supermarket store. And there are PLENTY to collect, with a total of 40 Woolworths Bricks packs up for grabs!
To get you started (or the kids, wink wink) Woolies customers can purchase two starter kits including a baseboard and front doors, with the choice of a Basic kit for $6 or a Deluxe kit for $10 to begin their supermarket building journey.
It’s cool to be green!
As part of Woolworths’ commitment to growing towards a greener future, Woolworths Bricks have been made from at least 80% recycled materials, including refrigerators, swimming goggles and luggage handles.
Woolworths Chief Marketing Officer, Andrew Hicks says:
“Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability; whether that’s how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment at their local Woolies.”
The newest collectable toy has been certified by Good Environmental Choice Australia. This means they’ve been independently assessed to meet robust environmental, human health and social impact criteria to prove they’re good for customers and the planet.
Woolworths partnership with TerraCycle has also been renewed, which will allow customers to drop pre-loved Woolies Bricks to any Woolworths store to be recycled. The partnership helps create a circular economy by aiding the creation of new items from the Woolworths Bricks, including park benches and garden beds. Amazing, right?
Coming to your Woolworths store SOON!
The collectable construction toys are also compatible with other brands of building bricks such as LEGO, which means you may well have a sprawling shopping mall in no time, so mind where you step in the darkness of the night!
The Woolworths Bricks collection will be made available in stores and online in the coming weeks, with more details to be announced soon. Woolworths is not only the fresh food people, but they’re also the most fun too!
