BREAKING: 90+ Target Stores to be Rebranded as Kmart in Massive Store Shakeup

It’s good news for Kmart lovers as we’re about to see dozens of Kmarts cropping up around Australia. But there’s a catch. These new Kmart stores will be old Target stores.

Huh?

You see, both Kmart and Target – and a whole heap of other companies – are owned by Wesfarmers. Wesfarmers recently confirmed that out of the two brands, Kmart is more profitable. So, many cities and regional areas, especially, will be saying bye-bye to Target and hello to a Kmart.

“For some time now, the retail sector has seen significant structural change and disruption, and we expect this trend to continue,” Wesfarmers Managing Director Rob Scott said.

“The actions announced reflect our continued focus on investing in Kmart, a business with a compelling customer offer and strong competitive advantages.”

More Kmarts are coming

The shop shakeup is set to take place in the next 12 months, mostly in 2021. Here are the numbers behind it:

167 Target and Target Country stores will be affected by the closures.
Out of those 167, as many as 40 large Target stores and 52 Target Country stores will be converted to Kmarts.
The remaining 50 Target Country outlets will shut.
Between 10 and 25 large Target stores will also close.

Which stores are closing?

The majority of the stores closing are in New South Wales (16 stores) followed by 12 in Queensland, 10 in Victoria, eight in Western Australia, five in South Australia and one in both ACT and Tasmania. Below is the full list of Target stores closing.

In New South Wales:

Armidale
Campbelltown
Cooma
Cootamundra
Corowa
Deniliquin
Forbes
Leeton
Merimbula
Morisset
Narrabri
Nowra
Salamander Bay
Scone
Wagga Wagga
Winmalee

In Victoria:

Bacchus Marsh
Bairnsdale
Benalla
Colac
Kerang
Langwarrin
Maryborough
Myrtleford
Traralgon
Warragul

In Queensland:

Atherton
Beaudesert
Biloela
Casino Retail Centre
Clifton Beach
Emerald
Goonellabah
Kippa Ring
Longreach
Moranbah
Murgon
Murwillumbah

In Western Australia:

Busselton
Karratha
Kununurra
Manjimup
Margaret River
Meadow Springs
Merredin
Narrogin

In South Australia:

Clare
Millicent
Naracoorte
Pasadena
Port Lincoln

In Tasmania:

Devonport

In ACT:

Weston Creek

Which stores are rebranding as Kmarts?

Most of the rebranding will happen in Queensland with 20 Target stores rebranding into Kmarts. There are also 13 stores in Victoria, 11 stores in New South Wales, four stores in both South Australia and Western Australia and one store in Northern Territory. Below is a full list of the Target stores being converted in Kmarts.

In New South Wales:

Bega
Bowral
Gunnedah
Katoomba
Moree
Mudgee
Picton
Tumut
Ulladulla
Windsor Town S/C
Yass

In Victoria:

Ararat
Castlemaine
Cobram
Echuca
Hamilton
Kyabram
Lakes Entrance
Leongatha
Mansfield
Portland
Seymour
Woodend
Yarrawonga

In Queensland:

Ayr
Beerwah
Bowen
Charters Towers
Chinchilla
Dalby
Gatton
Goondiwindi
Gympie
Ingham
Mareeba
Noosa Junction
Ocean Shores Village Centre
Port Douglas
Roma
Sarina
Stanthorpe
Warwick
Yamba
Yeppoon

In Western Australia:

Esperance
Geraldton
Northam
Pinjarra

In South Australia:

Berri
Murray Bridge
Port Augusta
Victor Harbor

In NT:

Katherine

Kmart climbs the retail ladder

Once upon a time, back in the early 2010s, Target was the go-to for pretty much everything. However, in the past few years, Kmart has transformed into a mecca for mums who love pretty homewares, indoor plants, and affordable clothes and toys.

We’ve been massive Kmart fans here at Mum Central for a while now. Have a look at some of our favourite Kmart finds and Kmart hacks over the years.