BREAKING: 90+ Target Stores to be Rebranded as Kmart in Massive Store Shakeup

It’s good news for Kmart lovers as we’re about to see dozens of Kmarts cropping up around Australia. But there’s a catch. These new Kmart stores will be old Target stores.


You see, both Kmart and Target – and a whole heap of other companies – are owned by Wesfarmers. Wesfarmers recently confirmed that out of the two brands, Kmart is more profitable. So, many cities and regional areas, especially, will be saying bye-bye to Target and hello to a Kmart.

“For some time now, the retail sector has seen significant structural change and disruption, and we expect this trend to continue,” Wesfarmers Managing Director Rob Scott said.

“The actions announced reflect our continued focus on investing in Kmart, a business with a compelling customer offer and strong competitive advantages.”

More Kmarts are coming

The shop shakeup is set to take place in the next 12 months, mostly in 2021. Here are the numbers behind it:

  • 167 Target and Target Country stores will be affected by the closures. 
  • Out of those 167, as many as 40 large Target stores and 52 Target Country stores will be converted to Kmarts.
  • The remaining 50 Target Country outlets will shut.
  • Between 10 and 25 large Target stores will also close.

Which stores are closing?

The majority of the stores closing are in New South Wales (16 stores) followed by 12 in Queensland, 10 in Victoria, eight in Western Australia, five in South Australia and one in both ACT and Tasmania. Below is the full list of Target stores closing.

In New South Wales:

  • Armidale
  • Campbelltown
  • Cooma
  • Cootamundra
  • Corowa
  • Deniliquin
  • Forbes
  • Leeton
  • Merimbula
  • Morisset
  • Narrabri
  • Nowra
  • Salamander Bay
  • Scone
  • Wagga Wagga
  • Winmalee

In Victoria:

  • Bacchus Marsh
  • Bairnsdale
  • Benalla
  • Colac
  • Kerang
  • Langwarrin
  • Maryborough
  • Myrtleford
  • Traralgon
  • Warragul

In Queensland:

  • Atherton
  • Beaudesert
  • Biloela
  • Casino Retail Centre
  • Clifton Beach
  • Emerald
  • Goonellabah
  • Kippa Ring
  • Longreach
  • Moranbah
  • Murgon
  • Murwillumbah

In Western Australia:

  • Busselton
  • Karratha
  • Kununurra
  • Manjimup
  • Margaret River
  • Meadow Springs
  • Merredin
  • Narrogin

In South Australia:

  • Clare
  • Millicent
  • Naracoorte
  • Pasadena
  • Port Lincoln

In Tasmania:

  • Devonport


  • Weston Creek

Which stores are rebranding as Kmarts? 

Most of the rebranding will happen in Queensland with 20 Target stores rebranding into Kmarts. There are also 13 stores in Victoria, 11 stores in New South Wales, four stores in both South Australia and Western Australia and one store in Northern Territory. Below is a full list of the Target stores being converted in Kmarts.

In New South Wales: 

  • Bega
  • Bowral
  • Gunnedah
  • Katoomba
  • Moree
  • Mudgee
  • Picton
  • Tumut
  • Ulladulla
  • Windsor Town S/C
  • Yass

In Victoria:

  • Ararat
  • Castlemaine
  • Cobram
  • Echuca
  • Hamilton
  • Kyabram
  • Lakes Entrance
  • Leongatha
  • Mansfield
  • Portland
  • Seymour
  • Woodend
  • Yarrawonga

In Queensland:

  • Ayr
  • Beerwah
  • Bowen
  • Charters Towers
  • Chinchilla
  • Dalby
  • Gatton
  • Goondiwindi
  • Gympie
  • Ingham
  • Mareeba
  • Noosa Junction
  • Ocean Shores Village Centre
  • Port Douglas
  • Roma
  • Sarina
  • Stanthorpe
  • Warwick
  • Yamba
  • Yeppoon

In Western Australia:

  • Esperance
  • Geraldton
  • Northam
  • Pinjarra

In South Australia:

  • Berri
  • Murray Bridge
  • Port Augusta
  • Victor Harbor

In NT:

  • Katherine

shop kmartKmart climbs the retail ladder 

Once upon a time, back in the early 2010s, Target was the go-to for pretty much everything. However, in the past few years, Kmart has transformed into a mecca for mums who love pretty homewares, indoor plants, and affordable clothes and toys.

We’ve been massive Kmart fans here at Mum Central for a while now. Have a look at some of our favourite Kmart finds and Kmart hacks over the years.

Kmart christmas box photo shoot

Best Kmart hacks

Kmart kids vanity table hacksFavourite Kmart finds

mum centralKmart blunders we can’t help but laugh at

Avatar of Jenna Galley

Born and raised in Canada, Jenna now lives in Far North Queensland with her tribe. When the mum-of-three is not writing, you can find her floating in the pool, watching princess movies, frolicking on the beach, bouncing her baby to sleep or nagging her older kids to put on their pants.

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